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<p>The study also looked at the most popular web destinations for both young and old web users: </p>
<ul>
<li>Gaming website Miniclip has the youngest average audience age at 28.1, while Marks & Spencer has the oldest, at 46.5. <br /><br /></li>
<li>The destinations with the oldest average visitor age were mainly familiar high street brands, including John Lewis, TUI, Nationwide and M&S. <br /><br /></li>
<li>The under-25s' favoured web destinations were predominantly entertainment and social sites, including Bebo, RockYou, and Disney Online. </li>
</ul>
<p>
<strong>Related stories:<br /></strong>
<a href="/blog/1209-silver-surfers-expand-their-online-presence">
<strong>Silver surfers expand their online presence</strong>
</a>
<br />
<a href="/blog/1552-interview-warner-breaks-mat-finch-on-silver-surfers">
<strong>Interview: Warner Breaks' Mat Finch on silver surfers</strong>
</a>
</p>
<p> </p>
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<Paragraph>The study also looked at the most popular web destinations for both young and old web users: </Paragraph>
<List Type="Disc">
<ListItem>Gaming website Miniclip has the youngest average audience age at 28.1, while Marks & Spencer has the oldest, at 46.5. <LineBreak /><LineBreak /></ListItem>
<ListItem>The destinations with the oldest average visitor age were mainly familiar high street brands, including John Lewis, TUI, Nationwide and M&S. <LineBreak /><LineBreak /></ListItem>
<ListItem>The under-25s' favoured web destinations were predominantly entertainment and social sites, including Bebo, RockYou, and Disney Online. </ListItem>
</List>
<Paragraph>
<Emphasis>Related stories:<LineBreak /></Emphasis>
<Link URL="/blog/1209-silver-surfers-expand-their-online-presence" Window="Self">
<Emphasis>Silver surfers expand their online presence</Emphasis>
</Link>
<LineBreak />
<Link URL="/blog/1552-interview-warner-breaks-mat-finch-on-silver-surfers" Window="Self">
<Emphasis>Interview: Warner Breaks' Mat Finch on silver surfers</Emphasis>
</Link>
</Paragraph>
<Paragraph> </Paragraph>
</FormattedContent>
2007-12-20T10:48:00+00:00
0
1
econsultancy_xml
<p>
<strong>The average age of UK internet users is on the rise, thanks to the growing online presence of the over-55s, or 'silver surfers'.</strong>
</p>
<p>This is the finding from <a href="http://www.netratings.com/pr/pr_071218_UK.pdf">Nielsen Online's latest study</a> (pdf). While the under-25's share of the UK internet population has fallen from 29% to 25%, silver surfers' share has increased from 16% to 19%. </p>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">
<Paragraph>
<Emphasis>The average age of UK internet users is on the rise, thanks to the growing online presence of the over-55s, or 'silver surfers'.</Emphasis>
</Paragraph>
<Paragraph>This is the finding from <Link URL="http://www.netratings.com/pr/pr_071218_UK.pdf" Window="Self">Nielsen Online's latest study</Link> (pdf). While the under-25's share of the UK internet population has fallen from 29% to 25%, silver surfers' share has increased from 16% to 19%. </Paragraph>
</FormattedContent>
false
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<p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p>
<p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p>
364785
More silver surfers going online - Nielsen
false
2007-12-20T10:48:00+00:00
more-silver-surfers-going-online-nielsen
2009-04-29T18:13:01+01:00
2009-10-13T09:27:48+01:00
284