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  &lt;p&gt;
    &lt;img alt="Hitwise graph" src="http://farm3.static.flickr.com/2174/2124825648_6aa297392c_o.png" /&gt;
  &lt;/p&gt;
  &lt;p&gt;As you would expect, the majority (59.1%) of PayPal's traffic comes from parent company eBay, 12.4% from Google, and just 2.2% from shopping and classified sites. &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="https://www.google.com/accounts/ServiceLogin?service=sierra&amp;amp;continue=https%3A%2F%2Fcheckout.google.com%2F%3Fupgrade%3Dtrue&amp;amp;hl=en_GB&amp;amp;nui=1&amp;amp;ltmpl=default"&gt;Google Checkout,&lt;/a&gt; by contrast, gets more traffic from retailers, with 45.3% coming from the shopping and classifieds category. &lt;/p&gt;
  &lt;p&gt;The downstream traffic from both payment providers tells another story - 43.4% visit another shopping and classifieds site after Google Checkout, compared with just 26.7% for &lt;a href="http://www.paypal.co.uk/uk"&gt;PayPal&lt;/a&gt;. &lt;/p&gt;
  &lt;p&gt;This suggests that many more people are abandoning their purchases on Google Checkout than on PayPal. &lt;/p&gt;
  &lt;p&gt;User numbers for Google Checkout are unavailable, but PayPal recently announced that it had almost &lt;a href="/blog/951-paypal-signs-up-35m-european-accounts"&gt;35m user accounts in Europe&lt;/a&gt;, where it processed $8.4bn (&#163;4.3bn) in&#160;payments last year.&lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1258-google-checkout-a-paid-search-optimisation-tactic"&gt;Google Checkout &#8211; a paid search optimisation tactic?&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1953-paypal-targets-new-sites-via-virtual-payments"&gt;PayPal targets new sites via virtual payments&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/195-google-checkout-struggles-against-etailer-resistance"&gt;Google Checkout struggles against etailer resistance&lt;/a&gt;&#160; &lt;/p&gt;
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    &lt;Image AlternateText="Hitwise graph" Source="http://farm3.static.flickr.com/2174/2124825648_6aa297392c_o.png"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;As you would expect, the majority (59.1%) of PayPal's traffic comes from parent company eBay, 12.4% from Google, and just 2.2% from shopping and classified sites. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;
    &lt;Link URL="https://www.google.com/accounts/ServiceLogin?service=sierra&amp;amp;continue=https%3A%2F%2Fcheckout.google.com%2F%3Fupgrade%3Dtrue&amp;amp;hl=en_GB&amp;amp;nui=1&amp;amp;ltmpl=default" Window="Self"&gt;Google Checkout,&lt;/Link&gt; by contrast, gets more traffic from retailers, with 45.3% coming from the shopping and classifieds category. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;The downstream traffic from both payment providers tells another story - 43.4% visit another shopping and classifieds site after Google Checkout, compared with just 26.7% for &lt;Link URL="http://www.paypal.co.uk/uk" Window="Self"&gt;PayPal&lt;/Link&gt;. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;This suggests that many more people are abandoning their purchases on Google Checkout than on PayPal. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;User numbers for Google Checkout are unavailable, but PayPal recently announced that it had almost &lt;Link URL="/blog/951-paypal-signs-up-35m-european-accounts" Window="Self"&gt;35m user accounts in Europe&lt;/Link&gt;, where it processed $8.4bn (&#163;4.3bn) in&#160;payments last year.&lt;/Paragraph&gt;
  &lt;Paragraph Align="Left"&gt;
    &lt;Emphasis&gt;Related stories:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1258-google-checkout-a-paid-search-optimisation-tactic" Window="Self"&gt;Google Checkout &#8211; a paid search optimisation tactic?&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1953-paypal-targets-new-sites-via-virtual-payments" Window="Self"&gt;PayPal targets new sites via virtual payments&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/195-google-checkout-struggles-against-etailer-resistance" Window="Self"&gt;Google Checkout struggles against etailer resistance&lt;/Link&gt;&#160; &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-12-20T11:53:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Traffic to Google Checkout has overtaken that to rival online payment service PayPal&#160;for the first couple of weeks in December.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="http://weblogs.hitwise.com/robin-goad/2007/12/paypal_vs_google_checkout_in_t.html"&gt;Hitwise's Robin Goad&lt;/a&gt; finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout. &lt;/p&gt;
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    &lt;Emphasis&gt;Traffic to Google Checkout has overtaken that to rival online payment service PayPal&#160;for the first couple of weeks in December.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="http://weblogs.hitwise.com/robin-goad/2007/12/paypal_vs_google_checkout_in_t.html" Window="Self"&gt;Hitwise's Robin Goad&lt;/Link&gt; finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout. &lt;/Paragraph&gt;
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  <name>Google Checkout overtakes PayPal in the UK</name>
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  <published-at type="datetime">2007-12-21T09:15:00+00:00</published-at>
  <slug>google-checkout-overtakes-paypal-in-the-uk</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T13:07:03+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-29T13:07:03+01:00</updated-at>
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