6683

econsultancy_xml

It follows a <a href="/blog/1349-openads-nets-5m-in-vc-funding">$5m first round of financing</a> back in the summer. <a href="http://www.openads.org">Openads</a>, originally created out of sales house Unanimis, says it has around 100,000 websites using its free sell-side ad serving software to manage and monitor campaigns. Behavioural targeting providers are increasingly using its network of publishers to gather visitor data. It is also hoping to boost its user community further through the launch of a hosted service this quarter (the beta is set to go live today). According to co-founder Scott Switzer, the funding will see it starting to focus more on monetisating its base of users this year: <blockquote> "At the moment, we are focused on product development and making sure our publishers have the tools they need to be successful. "We have held back on commercialisation, but once we have built up a huge number of publishers then we can start providing some more commercial services that continue to be valuable to them." </blockquote> In a statement, Andrew Braccia of <a href="http://www.accel.com">Accel Partners</a> added: <blockquote> “The rapid growth of the global online advertising market requires the adoption of next generation infrastructure and services for publishers and advertisers alike. "Openads’ open source heritage and deep global publisher footprint make it uniquely positioned to play a pivotal role in the evolution of the digital media landscape”. </blockquote> Meanwhile, <a href="http://www.indexventures.com">Index Ventures</a> has announced it has led a €7m (£5.3m) round of Series B funding for <a href="http://www.criteo.com">Criteo</a>, a provider of recommendation technology to etailers. The money, Index said, would be used by Criteo to expand into new markets, including the UK. Related research: <a href="http://econsultancy.com/reports/online-ad-serving-buyer-s-guide-2008">Online Ad Serving Buyer’s Guide 2008</a> Related posts: <a href="/blog/1349-openads-nets-5m-in-vc-funding">Openads nets $5m in VC funding</a> <a href="/blog/1441-interview-openads-co-founder-scott-switzer">Interview: Openads co-founder Scott Switzer</a> <a href="/blog/2056-ten-digital-trends-to-watch-out-for-in-2008">Ten digital trends to watch out for in 2008</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It follows a <Link URL="/blog/1349-openads-nets-5m-in-vc-funding" Window="Self">$5m first round of financing</Link> back in the summer. </Paragraph> <Paragraph> <Link URL="http://www.openads.org" Window="Self">Openads</Link>, originally created out of sales house Unanimis, says it has around 100,000 websites using its free sell-side ad serving software to manage and monitor campaigns. </Paragraph> <Paragraph>Behavioural targeting providers are increasingly using its network of publishers to gather visitor data. It is also hoping to boost its user community further through the launch of a hosted service this quarter (the beta is set to go live today).</Paragraph> <Paragraph>According to co-founder Scott Switzer, the funding will see it starting to focus more on monetisating its base of users this year:</Paragraph> <Block> <Paragraph> <Quote>"At the moment, we are focused on product development and making sure our publishers have the tools they need to be successful.</Quote> </Paragraph> <Paragraph> <Quote>"We have held back on commercialisation, but once we have built up a huge number of publishers then we can start providing some more commercial services that continue to be valuable to them."</Quote> </Paragraph> </Block> <Paragraph>In a statement, Andrew Braccia of <Link URL="http://www.accel.com" Window="Self">Accel Partners</Link> added: </Paragraph> <Block> <Paragraph> <Quote>“The rapid growth of the global online advertising market requires the adoption of next generation infrastructure and services for publishers and advertisers alike. </Quote> </Paragraph> <Paragraph> <Quote>"Openads’ open source heritage and deep global publisher footprint make it uniquely positioned to play a pivotal role in the evolution of the digital media landscape”.</Quote> </Paragraph> </Block> <Paragraph>Meanwhile, <Link URL="http://www.indexventures.com" Window="Self">Index Ventures</Link> has announced it has led a €7m (£5.3m) round of Series B funding for <Link URL="http://www.criteo.com" Window="Self">Criteo</Link>, a provider of recommendation technology to etailers. </Paragraph> <Paragraph>The money, Index said, would be used by Criteo to expand into new markets, including the UK.<LineBreak /> <LineBreak /><Emphasis>Related research:</Emphasis><LineBreak /><Link URL="http://econsultancy.com/reports/online-ad-serving-buyer-s-guide-2008" Window="Self">Online Ad Serving Buyer’s Guide 2008</Link><Emphasis></Emphasis></Paragraph> <Paragraph> <Emphasis>Related posts:</Emphasis> <LineBreak /> <Link URL="/blog/1349-openads-nets-5m-in-vc-funding" Window="Self">Openads nets $5m in VC funding</Link> <LineBreak /> <Link URL="/blog/1441-interview-openads-co-founder-scott-switzer" Window="Self">Interview: Openads co-founder Scott Switzer</Link> <LineBreak /> <Link URL="/blog/2056-ten-digital-trends-to-watch-out-for-in-2008" Window="Self">Ten digital trends to watch out for in 2008</Link> </Paragraph> </FormattedContent>

2008-01-16T09:37:00+00:00

econsultancy_xml

Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners. The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners.</Emphasis> </Paragraph> <Paragraph>The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.</Paragraph> </FormattedContent>

false 2075

Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Openads nets more VC cash, to launch hosted service false

2008-01-16T10:00:00+00:00

openads-nets-more-vc-cash-to-launch-hosted-service

2009-04-28T23:03:38+01:00

2009-10-13T09:28:37+01:00

150