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  &lt;p&gt;The data, pulled together by Capgemini, shows electronics etailers did particularly well in the Xmas period, with 60% year-on-year growth in December.&lt;/p&gt;
  &lt;p&gt;The clothing sector saw a 28% jump during the month, while&#160;online beers, wines and spirits sellers benefited from a 20%+ increase. &lt;/p&gt;
  &lt;p&gt;However, December's e-commerce sales grew by only 0.2% over November &#8211; a trend the IMRG says reflected the credit crunch affecting UK consumers. &lt;/p&gt;
  &lt;p&gt;It&#160;also concedes&#160;that retailers with a presence on both the web and high street &lt;em&gt;&#8220;seem to have done better&#8221;&lt;/em&gt; than&#160;their pure-play online competitors.&#160;&lt;/p&gt;
  &lt;p&gt;Beyond that, the stats give more evidence of&#160;shopping&#160;patterns that became talking points&#160;after the Xmas sales rush.... &lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;Online shopping peaked in the first week of December, later than previous years &#8211; a sign that consumers delayed purchases to make the most of &lt;strong&gt;pre-Xmas discounting&lt;/strong&gt;. &lt;/li&gt;
    &lt;li&gt;Another sign of increased wiliness among consumers was a smaller reduction in online sales in the final week of the year, suggesting they went online in droves to spend &lt;strong&gt;Xmas money and vouchers&lt;/strong&gt;, the IMRG says. Clothing and electrical etailers benefited from this trend in particular. &lt;/li&gt;
    &lt;li&gt;4m people also &lt;strong&gt;shopped online on Xmas Day&lt;/strong&gt;&#160;thanks to online sales promotions by&#160;the likes of M&amp;amp;S, Comet and Dixons. They spent an estimated &#163;84m between them, according to the IMRG figures. &lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;Anthoula Madden, VP at Capgemini UK&#8217;s Consumer Products and Retail Team,&#160;adds:&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;High street retailers have the benefits of brand recognition, robust delivery and distribution channels which can give them competitive advantage &#8211; they just need to ensure that they can offer consumers a multichannel experience to capitalise on the ever growing trend for online shopping.&#8221; &lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
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  &lt;Paragraph&gt;The data, pulled together by Capgemini, shows electronics etailers did particularly well in the Xmas period, with 60% year-on-year growth in December.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The clothing sector saw a 28% jump during the month, while&#160;online beers, wines and spirits sellers benefited from a 20%+ increase. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;However, December's e-commerce sales grew by only 0.2% over November &#8211; a trend the IMRG says reflected the credit crunch affecting UK consumers. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;It&#160;also concedes&#160;that retailers with a presence on both the web and high street &lt;Quote&gt;&#8220;seem to have done better&#8221;&lt;/Quote&gt; than&#160;their pure-play online competitors.&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Beyond that, the stats give more evidence of&#160;shopping&#160;patterns that became talking points&#160;after the Xmas sales rush.... &lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;Online shopping peaked in the first week of December, later than previous years &#8211; a sign that consumers delayed purchases to make the most of &lt;Emphasis&gt;pre-Xmas discounting&lt;/Emphasis&gt;. &lt;/ListItem&gt;
    &lt;ListItem&gt;Another sign of increased wiliness among consumers was a smaller reduction in online sales in the final week of the year, suggesting they went online in droves to spend &lt;Emphasis&gt;Xmas money and vouchers&lt;/Emphasis&gt;, the IMRG says. Clothing and electrical etailers benefited from this trend in particular. &lt;/ListItem&gt;
    &lt;ListItem&gt;4m people also &lt;Emphasis&gt;shopped online on Xmas Day&lt;/Emphasis&gt;&#160;thanks to online sales promotions by&#160;the likes of M&amp;amp;S, Comet and Dixons. They spent an estimated &#163;84m between them, according to the IMRG figures. &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;Anthoula Madden, VP at Capgemini UK&#8217;s Consumer Products and Retail Team,&#160;adds:&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;High street retailers have the benefits of brand recognition, robust delivery and distribution channels which can give them competitive advantage &#8211; they just need to ensure that they can offer consumers a multichannel experience to capitalise on the ever growing trend for online shopping.&#8221; &lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
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  &lt;p&gt;
    &lt;strong&gt;The UK&#8217;s online retailers generated some &#163;46.6bn in sales last year, up 54% on 2006, according to new stats from the IMRG.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;However, there were signs that&#160;the sector&#160;had&#160;not&#160;escaped the effects of the consumer credit crunch towards the end of the year.&lt;/p&gt;
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    &lt;Emphasis&gt;The UK&#8217;s online retailers generated some &#163;46.6bn in sales last year, up 54% on 2006, according to new stats from the IMRG.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;However, there were signs that&#160;the sector&#160;had&#160;not&#160;escaped the effects of the consumer credit crunch towards the end of the year.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Related Econsultancy reports include our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009"&gt;E-commerce Platforms Buyer's Guide&lt;/a&gt;&lt;/strong&gt;, &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects"&gt;Delivering Successful E-commerce Projects&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-retail-2007-checkout-special"&gt;Online Retail Checkout Special&lt;/a&gt;&lt;/strong&gt;. See also the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-statistics"&gt;E-commerce Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Related Econsultancy reports include our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009"&gt;E-commerce Platforms Buyer's Guide&lt;/a&gt;&lt;/strong&gt;, &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects"&gt;Delivering Successful E-commerce Projects&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-retail-2007-checkout-special"&gt;Online Retail Checkout Special&lt;/a&gt;&lt;/strong&gt;. See also the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-statistics"&gt;E-commerce Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
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  <name>E-commerce sales grew by over 50% last year - IMRG</name>
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  <published-at type="datetime">2008-01-18T11:09:00+00:00</published-at>
  <slug>e-commerce-sales-grew-by-over-50-last-year-imrg</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T01:47:21+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:28:53+01:00</updated-at>
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