42244 1 3 econsultancy_xml <p> <img alt="Zlio" src="http://farm3.static.flickr.com/2391/2209193516_54945b30bf_o.jpg" /> </p> <p>The move will enable UK websites to plug products from etailers such as Tesco, M&amp;S, HMV and Apple in return for commissions.</p> <p>The service, which is already live in France and the US, has seen fairly rapid take-up - when we <a href="/blog/1060-zlio-targets-uk-with-diy-shop-application">spoke to Zlio's Ornella Nomber last April</a>, it had around 60,000 'shopkeepers', mostly in France. </p> <p>According to Zlio, that has now grown to around 220,000 shops, mainly in France, and the company generated £6m in sales last year.</p> <p>Zlio says its most successful affiliates are bringing in up to £1,500 in turnover per month - suggesting it's mainly focused on the long tail of web publishers.  This <a href="http://hotsauce.zlio.com/">shop</a>, selling a range of chilli sauces, is a good example of this. </p> <p>But it should have plenty more room for further expansion - affiliates generated over £3bn in sales for etailers last year, according to our recently published <a href="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008">Buyer's Guide</a>.</p> <p> <strong>Related research:<br /></strong> <a href="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008">Affiliate Marketing Buyer's Guide 2008</a> </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1472-zlio-receives-2m-in-funding">Zlio receives £2m in funding</a> <br /> <a href="/blog/1637-diy-store-application-shopify-launches-marketplace">DIY store application Shopify launches marketplace</a>  </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Image AlternateText="Zlio" Source="http://farm3.static.flickr.com/2391/2209193516_54945b30bf_o.jpg"> </Image> </Paragraph> <Paragraph>The move will enable UK websites to plug products from etailers such as Tesco, M&amp;S, HMV and Apple in return for commissions.</Paragraph> <Paragraph>The service, which is already live in France and the US, has seen fairly rapid take-up - when we <Link URL="/blog/1060-zlio-targets-uk-with-diy-shop-application" Window="Self">spoke to Zlio's Ornella Nomber last April</Link>, it had around 60,000 'shopkeepers', mostly in France. </Paragraph> <Paragraph>According to Zlio, that has now grown to around 220,000 shops, mainly in France, and the company generated £6m in sales last year.</Paragraph> <Paragraph>Zlio says its most successful affiliates are bringing in up to £1,500 in turnover per month - suggesting it's mainly focused on the long tail of web publishers.  This <Link URL="http://hotsauce.zlio.com/" Window="Self">shop</Link>, selling a range of chilli sauces, is a good example of this. </Paragraph> <Paragraph>But it should have plenty more room for further expansion - affiliates generated over £3bn in sales for etailers last year, according to our recently published <Link URL="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008" Window="Self">Buyer's Guide</Link>.</Paragraph> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008" Window="Self">Affiliate Marketing Buyer's Guide 2008</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1472-zlio-receives-2m-in-funding" Window="Self">Zlio receives £2m in funding</Link> <LineBreak /> <Link URL="/blog/1637-diy-store-application-shopify-launches-marketplace" Window="Self">DIY store application Shopify launches marketplace</Link>  </Paragraph> </FormattedContent> 2008-01-21T10:47:00+00:00 1 1 econsultancy_xml <p> <strong>French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today. </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today. </Emphasis> </Paragraph> </FormattedContent> false 2092 364894 Zlio targets UK etailers with DIY shop service false 2008-01-21T11:49:00+00:00 zlio-targets-uk-etailers-with-diy-shop-service 2009-04-28T23:03:52+01:00 2009-04-28T23:03:52+01:00 252