68581 2 3 econsultancy_xml <p>In May 2007 <a href="http://www.engadget.com/2007/05/16/iphone-delayed-until-october-leopard-delayed-again-until-januar/">Engadget</a>, the popular technology blog, posted a rumour that the Apple iPhone would be delayed until October. </p> <p>The rumour came from a trusted source but was confirmed to be totally incorrect just 20 minutes later. </p> <p>Unfortunately by then the story had already reached the stock market, causing over $4bn to be wiped off Apple's market cap before the story was corrected.<br /><br />At the same time, blogs are an <strong>extremely effective marketing tool</strong> if used in the right way. A company whose product is featured on a popular blog can expect a huge amount of sales and goodwill, assuming the review is positive.<br /><br />Some companies such as <a href="http://www.stormhoek.com/blog/">Stormhoek</a> are blogging themselves in an attempt to <strong>build brand loyalty</strong> through information. </p> <p>Stormhoek, a winery, used to sell 40,000 crates of wine a year until they started blogging. That figure is now up to 40,000 crates a week, according to a recent article on <a href="http://www.searchengineguide.com/mack-collier/so-does-blogging-really-work-heres-the-p.php">Search Engine Guide</a>.<br /><br />Businesses with a blog have an easy avenue to publish company news and press releases as well as a way to respond to both positive and negative press.<br /><br />The internet is a conversation and it's far better to take part than to sit back and listen.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In May 2007 <Link URL="http://www.engadget.com/2007/05/16/iphone-delayed-until-october-leopard-delayed-again-until-januar/" Window="Self">Engadget</Link>, the popular technology blog, posted a rumour that the Apple iPhone would be delayed until October. </Paragraph> <Paragraph>The rumour came from a trusted source but was confirmed to be totally incorrect just 20 minutes later. </Paragraph> <Paragraph>Unfortunately by then the story had already reached the stock market, causing over $4bn to be wiped off Apple's market cap before the story was corrected.<LineBreak /><LineBreak />At the same time, blogs are an <Emphasis>extremely effective marketing tool</Emphasis> if used in the right way. A company whose product is featured on a popular blog can expect a huge amount of sales and goodwill, assuming the review is positive.<LineBreak /><LineBreak />Some companies such as <Link URL="http://www.stormhoek.com/blog/" Window="Self">Stormhoek</Link> are blogging themselves in an attempt to <Emphasis>build brand loyalty</Emphasis> through information. </Paragraph> <Paragraph>Stormhoek, a winery, used to sell 40,000 crates of wine a year until they started blogging. That figure is now up to 40,000 crates a week, according to a recent article on <Link URL="http://www.searchengineguide.com/mack-collier/so-does-blogging-really-work-heres-the-p.php" Window="Self">Search Engine Guide</Link>.<LineBreak /><LineBreak />Businesses with a blog have an easy avenue to publish company news and press releases as well as a way to respond to both positive and negative press.<LineBreak /><LineBreak />The internet is a conversation and it's far better to take part than to sit back and listen.</Paragraph> </FormattedContent> 2008-01-23T23:28:00+00:00 2 1 econsultancy_xml <p> <strong>In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.</Emphasis> </Paragraph> </FormattedContent> false 2104 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 364920 Why you need to think about blog marketing false 2008-01-24T08:30:00+00:00 why-you-need-to-think-about-blog-marketing 2009-04-28T23:04:04+01:00 2009-10-13T09:29:20+01:00 352