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The site has been developed by Stephen Chao, a former Fox exec that was <a href="http://www.boingboing.net/2008/01/30/wonderhowtocom-a-dir.html">fired by Rupert Murdoch</a> after an incident with a male stripper at a meeting. It is not the first how-to video site on the market - competitors include London-based <a href="http://www.videojug.com/">VideoJug</a>, <a href="http://www.diynetwork.com/">DIY Network</a> and <a href="/blog/1298-howto-tv-launches-instructional-video-site">Howto.tv</a>, which we looked at last year. According to the company, it seeks to aggregate only the best instructional videos from YouTube and other sources. It claims to be the web's largest how-to site. The site doesn't host the content itself, but links to around 90,000 videos, using a mixture of software and curators to select and approve videos. Members will also be able to submit and rate new videos. <img alt="WonderHowTo videos" src="http://farm3.static.flickr.com/2208/2234602458_4e4be16049_o.jpg" /> The site is well presented, easy to use and navigate, works quickly enough and already has an impressive range of videos, from DIY advice to <a href="http://www.wonderhowto.com/pets-animals/cat-video/how-to-train-a-cat-to-use-toilet-really-49008/">teaching your cat how to use the toilet.</a> In addition to the video content, there is also the obligatory social element - users can create profiles, message other users, and suggest and rate new videos. The site hopes to make money from ad sales, which will be handled by Scripps Networks. It claims to offer "outstanding opportunities for contextually relevant advertising placements". WonderHowTo has just received funding from General Catalyst Partners, though the amount is undisclosed. Other how-to video sites like VideoJug, which received £15m last year, are also well funded, so WonderHowTo will have to work hard to gain the edge in an already crowded market. Related stories: <a href="/blog/2101-online-video-advertising-is-it-worth-it">Online Video Advertising: is it worth it?</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The site has been developed by Stephen Chao, a former Fox exec that was <Link URL="http://www.boingboing.net/2008/01/30/wonderhowtocom-a-dir.html" Window="Self">fired by Rupert Murdoch</Link> after an incident with a male stripper at a meeting. </Paragraph> <Paragraph>It is not the first how-to video site on the market - competitors include London-based <Link URL="http://www.videojug.com/" Window="Self">VideoJug</Link>, <Link URL="http://www.diynetwork.com/" Window="Self">DIY Network</Link> and <Link URL="/blog/1298-howto-tv-launches-instructional-video-site" Window="Self">Howto.tv</Link>, which we looked at last year. </Paragraph> <Paragraph>According to the company, it seeks to aggregate only the best instructional videos from YouTube and other sources. It claims to be the web's largest how-to site. </Paragraph> <Paragraph>The site doesn't host the content itself, but links to around 90,000 videos, using a mixture of software and curators to select and approve videos. Members will also be able to submit and rate new videos. </Paragraph> <Paragraph Align="Center"> <Image AlternateText="WonderHowTo videos" Source="http://farm3.static.flickr.com/2208/2234602458_4e4be16049_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">The site is well presented, easy to use and navigate, works quickly enough and already has an impressive range of videos, from DIY advice to <Link URL="http://www.wonderhowto.com/pets-animals/cat-video/how-to-train-a-cat-to-use-toilet-really-49008/" Window="Self">teaching your cat how to use the toilet.</Link> </Paragraph> <Paragraph Align="Left">In addition to the video content, there is also the obligatory social element - users can create profiles, message other users, and suggest and rate new videos. </Paragraph> <Paragraph Align="Left">The site hopes to make money from ad sales, which will be handled by Scripps Networks. </Paragraph> <Paragraph Align="Left">It claims to offer <Quote>"outstanding opportunities for contextually relevant advertising </Quote><Quote>placements"</Quote>.</Paragraph> <Paragraph Align="Left">WonderHowTo has just received funding from General Catalyst Partners, though the amount is undisclosed. </Paragraph> <Paragraph Align="Left">Other how-to video sites like VideoJug, which received £15m last year, are also well funded, so WonderHowTo will have to work hard to gain the edge in an already crowded market. </Paragraph> <Paragraph Align="Left"> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/2101-online-video-advertising-is-it-worth-it" Window="Self">Online Video Advertising: is it worth it?</Link> </Paragraph> </FormattedContent>

2008-02-01T09:52:00+00:00

econsultancy_xml

WonderHowTo is a new site that aggregates a wide range of instructional videos from around the web. <img alt="WonderHowTo" src="http://farm3.static.flickr.com/2281/2233814233_029a7426f1_o.jpg" />

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>WonderHowTo is a new site that aggregates a wide range of instructional videos from around the web.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image AlternateText="WonderHowTo" Source="http://farm3.static.flickr.com/2281/2233814233_029a7426f1_o.jpg"> </Image> </Paragraph> </FormattedContent>

false 2134

For stats relating to online video, see Econsultancy's <a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a>.

364974

WonderHowTo - an instructional video site false

2008-02-04T08:30:00+00:00

wonderhowto-an-instructional-video-site

2009-04-28T23:04:34+01:00

2009-10-13T09:30:19+01:00

623