6683 3 3 econsultancy_xml <p>Still, the company’s Ian Wallis stepped into the breach and gave an interesting run-through of the numerous challenges <a href="http://www.annsummers.com">Ann Summers</a> has faced over the years.</p> <p>It gave you a sense of how hard the company has had to work to develop its network of 135+ stores, particularly in regional and smaller shopping centres that have often been reluctant to give it a lease.</p> <p>But at the same time, consumers have been shifting online and Wallis had various web-related successes to point to, including its <a href="http://www.annsummersbingo.com/annsummersbingo/bingo/home">internet casino and bingo offerings</a>.</p> <p>He added that a new version of its main site was <em>“in the final stages of testing”</em> and unveiled a couple of upcoming viral email campaigns that left many in the audience not sure where to look. </p> <p>One presumes they are related to the highly innovative <a href="http://www.viralacademy.co.uk">Viral Academy</a> the company set up recently, and that they will get more than a few views. </p> <p>News of a revamped site should also please the company’s male clientele – Wallis said men make up 60% of its web customers but only a fifth of its shoppers in store.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Still, the company’s Ian Wallis stepped into the breach and gave an interesting run-through of the numerous challenges <Link URL="http://www.annsummers.com" Window="Self">Ann Summers</Link> has faced over the years.</Paragraph> <Paragraph>It gave you a sense of how hard the company has had to work to develop its network of 135+ stores, particularly in regional and smaller shopping centres that have often been reluctant to give it a lease.</Paragraph> <Paragraph>But at the same time, consumers have been shifting online and Wallis had various web-related successes to point to, including its <Link URL="http://www.annsummersbingo.com/annsummersbingo/bingo/home" Window="Self">internet casino and bingo offerings</Link>.</Paragraph> <Paragraph>He added that a new version of its main site was <Quote>“in the final stages of testing”</Quote> and unveiled a couple of upcoming viral email campaigns that left many in the audience not sure where to look. </Paragraph> <Paragraph>One presumes they are related to the highly innovative <Link URL="http://www.viralacademy.co.uk" Window="Self">Viral Academy</Link> the company set up recently, and that they will get more than a few views. </Paragraph> <Paragraph>News of a revamped site should also please the company’s male clientele – Wallis said men make up 60% of its web customers but only a fifth of its shoppers in store.</Paragraph> </FormattedContent> 2008-02-05T16:51:00+00:00 3 1 econsultancy_xml <strong>There was a vendor-laden line-up of speakers at the <a href="http://www.retailevents.co.uk/trbs2008">Retail Business Show</a> in Olympia today, so the hottest draw was undoubtedly the keynote presentation – the story of Jacqueline Gold, the woman behind Ann Summers.</strong> <p>It was a pity that the good lady didn’t turn up to deliver it...</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>There was a vendor-laden line-up of speakers at the <Link URL="http://www.retailevents.co.uk/trbs2008" Window="Self">Retail Business Show</Link> in Olympia today, so the hottest draw was undoubtedly the keynote presentation – the story of Jacqueline Gold, the woman behind Ann Summers.</Emphasis> <Paragraph>It was a pity that the good lady didn’t turn up to deliver it...</Paragraph> </FormattedContent> false 2149 365000 Ann Summers to relaunch website false 2008-02-05T18:07:00+00:00 ann-summers-to-relaunch-website 2009-04-28T23:04:49+01:00 2009-04-28T23:04:49+01:00 552