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econsultancy_xml

<ul> <li> Unique product descriptions Avoid simply reproducing the manufacturer’s product description as several other sites will probably be using it already. It may be easier but will not help you move up the rankings as search engines will mark it down as duplicate content. A unique product description should not only help your conversion rate, it should also allow you to attract more search traffic. In addition, a slightly lengthier product page will enable you to use more of your most important keywords and phrases. This could improve your rankings for a range of terms. </li> <li> Use keywords in URLs Many online retailers, especially those with large product ranges, use dynamic databases, which can produce some ugly, lengthy URLs which bear no relation to the product. Adding related keywords to your product page URLs will help them rank more highly in search engines, as well as making them more understandable. </li> <li> Use customer product reviews <a href="http://econsultancy.com/reports/social-commerce-report-2007">Customer reviews</a> can not only help persuade shoppers to make purchases, they can also be very useful for SEO. <img alt="Customer reviews SEO" src="http://farm3.static.flickr.com/2260/2274158110_8e3a7df3e0_o.jpg" /> Adding them is a good way to ensure that your product pages are filled with unique content - just what search engines are looking for. </li> <li> Make sure product pages are just a couple of clicks away This is good practice anyway as it will allow customers to find products more quickly, but it also makes it easier for search engine crawlers to access these pages. </li> <li> Optimise your images for SEO With the introduction of <a href="/blog/2161-the-power-of-universal-search">universal search</a>, more and more images will be popping up in the search results, so every image on your product pages should be optimised. <img alt="Product image SEO" src="http://farm3.static.flickr.com/2386/2274157814_23fdb46c62_o.jpg" /> Optimise your product photos with descriptive, keyword-rich file names and ALT tags. Also, descriptions of your images will help the visually impaired. </li> </ul> Related research: <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007">Search Engine Optimization (SEO) - Best Practice Guide</a> <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007">Search Engine Marketing Buyer's Guide</a> <a href="http://econsultancy.com/reports/uk-search-engine-marketing-report-2007">Search Engine Marketing Report</a> <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2007">E-commerce Platforms Buyer's Guide</a> Related links: <a href="http://www.youtube.com/watch?v=BONVEqW0VpM ">Video: Dr Dave Chaffey's SEO tips</a> Related stories: <a href="/blog/773-simplifying-seo-five-laws-of-effective-search-engine-optimisation">Simplifying SEO - Five laws of effective search engine optimisation </a> <a href="/blog/2077-the-biggest-secret-about-seo">The biggest secret about SEO </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <List Type="Disc"> <ListItem> <Emphasis>Unique product descriptions<LineBreak /><LineBreak /></Emphasis>Avoid simply reproducing the manufacturer’s product description as several other sites will probably be using it already. It may be easier but will not help you move up the rankings as search engines will mark it down as duplicate content. <LineBreak /><LineBreak />A unique product description should not only help your conversion rate, it should also allow you to attract more search traffic. <LineBreak /><LineBreak />In addition, a slightly lengthier product page will enable you to use more of your most important keywords and phrases. This could improve your rankings for a range of terms. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Use keywords in URLs<LineBreak /><LineBreak /></Emphasis>Many online retailers, especially those with large product ranges, use dynamic databases, which can produce some ugly, lengthy URLs which bear no relation to the product. <LineBreak /><LineBreak />Adding related keywords to your product page URLs will help them rank more highly in search engines, as well as making them more understandable. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Use customer product reviews<LineBreak /></Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/social-commerce-report-2007" Window="Self">Customer reviews</Link> can not only help persuade shoppers to make purchases, they can also be very useful for SEO. <LineBreak /><LineBreak /><Image AlternateText="Customer reviews SEO" Source="http://farm3.static.flickr.com/2260/2274158110_8e3a7df3e0_o.jpg"></Image><LineBreak /><LineBreak />Adding them is a good way to ensure that your product pages are filled with unique content - just what search engines are looking for. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Make sure product pages are just a couple of clicks away<LineBreak /></Emphasis> <LineBreak />This is good practice anyway as it will allow customers to find products more quickly, but it also makes it easier for search engine crawlers to access these pages. <LineBreak /><LineBreak /></ListItem> <ListItem> <Emphasis>Optimise your images for SEO<LineBreak /></Emphasis> <LineBreak />With the introduction of <Link URL="/blog/2161-the-power-of-universal-search" Window="Self">universal search</Link>, more and more images will be popping up in the search results, so every image on your product pages should be optimised. <LineBreak /><LineBreak /><Image AlternateText="Product image SEO" Source="http://farm3.static.flickr.com/2386/2274157814_23fdb46c62_o.jpg"></Image><LineBreak /><LineBreak />Optimise your product photos with descriptive, keyword-rich file names and ALT tags. Also, descriptions of your images will help the visually impaired. </ListItem> </List> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="Self">Search Engine Optimization (SEO) - Best Practice Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2007" Window="Self">Search Engine Marketing Buyer's Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/uk-search-engine-marketing-report-2007" Window="Self">Search Engine Marketing Report</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2007" Window="Self">E-commerce Platforms Buyer's Guide</Link> </Paragraph> <Paragraph> <Emphasis>Related links:</Emphasis> <LineBreak /> <Link URL="http://www.youtube.com/watch?v=BONVEqW0VpM " Window="Self">Video: Dr Dave Chaffey's SEO tips</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/773-simplifying-seo-five-laws-of-effective-search-engine-optimisation" Window="Self">Simplifying SEO - Five laws of effective search engine optimisation </Link> <LineBreak /> <Link URL="/blog/2077-the-biggest-secret-about-seo" Window="Self">The biggest secret about SEO </Link> </Paragraph> </FormattedContent>

2008-02-13T11:08:00+00:00

econsultancy_xml

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description. So how can you make the most of them from a search marketing perspective? Here are some suggestions...

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.</Emphasis> </Paragraph> <Paragraph>So how can you make the most of them from a search marketing perspective?</Paragraph> <Paragraph> <Quote>Here are some suggestions...</Quote> </Paragraph> </FormattedContent>

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<div style=""> <div style=""> Check out Econsultancy's ultra-comprehensive <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">best practice guide for SEO</a> (300 pages of practical recommendations). There’s also a <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2008">search marketing buyer’s guide</a>, if you need guidance on choosing a search agency. We also have a range of <a href="http://econsultancy.com/reports/search-engine-marketing-seo-digital-marketing-template-files">SEO template files</a> that you can use to steer your projects. All-you-can-eat access to Econsultancy costs less than a dollar a day. </div> </div>

<div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; margin: 8px;">   <div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; margin: 8px;"> Check out Econsultancy's ultra-comprehensive <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">best practice guide for SEO</a> (300 pages of practical recommendations). There’s also a <a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2008">search marketing buyer’s guide</a>, if you need guidance on choosing a search agency. We also have a range of <a href="http://econsultancy.com/reports/search-engine-marketing-seo-digital-marketing-template-files">SEO template files</a> that you can use to steer your projects. All-you-can-eat access to Econsultancy costs less than a dollar a day. </div>   </div>

365054

SEO tips for product pages false

2008-02-18T11:38:00+00:00

seo-tips-for-product-pages

2009-04-29T11:09:26+01:00

2009-08-17T15:28:15+01:00

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