6683 1 3 econsultancy_xml <p>The study found that one in five (22%) managers of pay per sale-based programmes had more than 10,000 affiliates promoting their products, while a further 15% had more than 5,000.</p> <p>Moreover, 13% were generating more than 500,000 click-throughs a month through affiliates and 21% said their biggest challenge was managing the number they had signed up.</p> <p>The earnings of the largest affiliates are also on a grand scale. A third (32%) of pay per sale managers and more than half (52%) of pay per lead managers had shelled out more than $20,000 to an individual affiliate in commissions in one month.</p> <p>Although the results are US-focused, there are some clear similarities with affiliate-related trends over here in the UK.</p> <p> <strong>Affiliate recruitment</strong>, for example, was cited by many respondents as their main challenge – an issue highlighted in our <a href="http://econsultancy.com/reports/affiliate-marketing-merchants-report-2007">Affiliate Marketing Merchants Report</a> last year.</p> <p>In that, 20% of respondents said that attracting affiliates was a major barrier to the success of their programmes.</p> <p>If you're finding affiliate recruitment problematic, there are some highly useful tips from expert Shawn Collins in AffStat’s report, including details of software programmes that allow you to identify super-affiliates and Shawn’s thoughts on recruitment tools like blogs, directories and email. </p> <p> <strong>Related research:</strong> <br /> <a href="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008">Affiliate Marketing Networks Buyer's Guide</a> <br /> <a href="http://econsultancy.com/reports/affiliate-marketing-agencies-report-2007">Affiliate Marketing Agencies Report</a> <br /> <a href="http://econsultancy.com/reports/uk-affiliate-census-report">UK Affiliate Census</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The study found that one in five (22%) managers of pay per sale-based programmes had more than 10,000 affiliates promoting their products, while a further 15% had more than 5,000.</Paragraph> <Paragraph>Moreover, 13% were generating more than 500,000 click-throughs a month through affiliates and 21% said their biggest challenge was managing the number they had signed up.</Paragraph> <Paragraph>The earnings of the largest affiliates are also on a grand scale. A third (32%) of pay per sale managers and more than half (52%) of pay per lead managers had shelled out more than $20,000 to an individual affiliate in commissions in one month.</Paragraph> <Paragraph>Although the results are US-focused, there are some clear similarities with affiliate-related trends over here in the UK.</Paragraph> <Paragraph> <Emphasis>Affiliate recruitment</Emphasis>, for example, was cited by many respondents as their main challenge – an issue highlighted in our <Link URL="http://econsultancy.com/reports/affiliate-marketing-merchants-report-2007" Window="Self">Affiliate Marketing Merchants Report</Link> last year.</Paragraph> <Paragraph>In that, 20% of respondents said that attracting affiliates was a major barrier to the success of their programmes.</Paragraph> <Paragraph>If you're finding affiliate recruitment problematic, there are some highly useful tips from expert Shawn Collins in AffStat’s report, including details of software programmes that allow you to identify super-affiliates and Shawn’s thoughts on recruitment tools like blogs, directories and email. </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/affiliate-marketing-networks-buyer-s-guide-2008" Window="Self">Affiliate Marketing Networks Buyer's Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/affiliate-marketing-agencies-report-2007" Window="Self">Affiliate Marketing Agencies Report</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/uk-affiliate-census-report" Window="Self">UK Affiliate Census</Link> </Paragraph> </FormattedContent> 2008-02-18T19:36:00+00:00 1 1 econsultancy_xml <p> <strong>Research group <a href="http://www.affstat.com">AffStat</a></strong> <strong>has released the results of a new survey of around 200 affiliate managers in the US.</strong> </p> <p>One of the most striking things is the scale of many companies’ affiliate marketing programmes on the other side of the Atlantic.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Research group <Link URL="http://www.affstat.com" Window="Self">AffStat</Link></Emphasis> <Emphasis>has released the results of a new survey of around 200 affiliate managers in the US.</Emphasis> </Paragraph> <Paragraph>One of the most striking things is the scale of many companies’ affiliate marketing programmes on the other side of the Atlantic.</Paragraph> </FormattedContent> false 2187 365085 Merchants struggling to recruit affiliates - study false 2008-02-19T09:05:00+00:00 merchants-struggling-to-recruit-affiliates-study 2009-04-28T23:05:41+01:00 2009-04-28T23:05:41+01:00 272