68581 12 3 econsultancy_xml <p>If you would happily pay £100 per hour for a decent law firm why not pay the same for SEO?<br /><br />Recently we audited a site and fixed a technical issue that had been preventing a certain part of the site being indexed for some time. </p> <p>This took perhaps 5 minutes to fix and yet the income generated from those pages will be huge.<br /><br />Search Engine Guide has a fantastic article today about <a href="http://www.searchengineguide.com/diane-aull/why-do-the-good-seos-cost-so-much.php">why SEOs cost so much</a>. The article gives the example of a factory with a broken machine who employs a consultant to fix it:</p> <p> <strong>INVOICE</strong> <br />Repair of equipment..... $10,000</p> <p> <em>"Ten thousand dollars?!"</em> sputtered the factory owner. <em>"All you did was whack the machine with a hammer! That's outrageous! How could you possibly expect me to pay ten thousand dollars for five minutes of work?"</em></p> <p>The man took back the invoice, extracted a pen from his shirt pocket, and scribbled a few words on the paper. He handed the invoice back, and the owner could see what he'd written:</p> <p> <strong>ITEMISATION OF CHARGES</strong> <br />Whacking equipment with hammer........ $100<br />Knowing exactly where and how hard to whack... $9,900</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>If you would happily pay £100 per hour for a decent law firm why not pay the same for SEO?<LineBreak /><LineBreak />Recently we audited a site and fixed a technical issue that had been preventing a certain part of the site being indexed for some time. </Paragraph> <Paragraph>This took perhaps 5 minutes to fix and yet the income generated from those pages will be huge.<LineBreak /><LineBreak />Search Engine Guide has a fantastic article today about <Link URL="http://www.searchengineguide.com/diane-aull/why-do-the-good-seos-cost-so-much.php" Window="Self">why SEOs cost so much</Link>. The article gives the example of a factory with a broken machine who employs a consultant to fix it:</Paragraph> <Paragraph> <Emphasis>INVOICE</Emphasis> <LineBreak />Repair of equipment..... $10,000</Paragraph> <Paragraph> <Quote>"Ten thousand dollars?!"</Quote> sputtered the factory owner. <Quote>"All you did was whack the machine with a hammer! That's outrageous! How could you possibly expect me to pay ten thousand dollars for five minutes of work?"</Quote></Paragraph> <Paragraph>The man took back the invoice, extracted a pen from his shirt pocket, and scribbled a few words on the paper. He handed the invoice back, and the owner could see what he'd written:</Paragraph> <Paragraph> <Emphasis>ITEMISATION OF CHARGES</Emphasis> <LineBreak />Whacking equipment with hammer........ $100<LineBreak />Knowing exactly where and how hard to whack... $9,900</Paragraph> </FormattedContent> 2008-02-27T09:31:00+00:00 12 1 econsultancy_xml <p> <strong>Last week I was discussing SEO with a small business owner who thought that the £60 a month he paid for optimising his website was expensive.</strong> </p> <p>When I explained that a lot of companies (mine included) charge £500 - £1000 per day for consulting he came to the conclusion that his £60 per month was quite reasonable.<br /><br />The issue is that some businesses still don't regard internet marketing as a professional activity in the same way as financial or legal advice. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Last week I was discussing SEO with a small business owner who thought that the £60 a month he paid for optimising his website was expensive.</Emphasis> </Paragraph> <Paragraph>When I explained that a lot of companies (mine included) charge £500 - £1000 per day for consulting he came to the conclusion that his £60 per month was quite reasonable.<LineBreak /><LineBreak />The issue is that some businesses still don't regard internet marketing as a professional activity in the same way as financial or legal advice. </Paragraph> </FormattedContent> false 2209 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">SEO Best Practice Guide</a></strong>, a comprehensive report about search engine optimization written by Dr Dave Chaffey which has been described as the 'SEO Bible'. We have also published a <strong><a href="http://econsultancy.com/reports/sem-search-engine-optimisation-seo-business-case">business case</a></strong> for SEO and a <strong><a href="http://econsultancy.com/reports/sem-seo-request-for-proposal-rfp">Request for Proposal template file</a></strong> for those looking to hire an SEO agency.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">SEO Best Practice Guide</a></strong>, a comprehensive report about search engine optimization written by Dr Dave Chaffey which has been described as the 'SEO Bible'. We have also published a <strong><a href="http://econsultancy.com/reports/sem-search-engine-optimisation-seo-business-case">business case</a></strong> for SEO and a <strong><a href="http://econsultancy.com/reports/sem-seo-request-for-proposal-rfp">Request for Proposal template file</a></strong> for those looking to hire an SEO agency.</p> 365138 Why SEO is expensive false 2008-02-27T09:40:00+00:00 why-seo-is-expensive 2009-04-28T23:06:03+01:00 2009-10-13T09:32:21+01:00 329