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Navigation The main difference is that <a href="http://www.linkedin.com/">LinkedIn</a> has replaced the previous tab-style header with a number of drop-down menus: <img alt="LinkedIn header" src="http://farm4.static.flickr.com/3282/2298117260_bf7a87a3b4_o.jpg" /> Drop-down menus are not normally my favourite method of <a href="/blog/2126-ten-tips-for-website-navigation">website navigation</a> as they can be fiddly, especially when the cursor moves away from the menu and you have to start over again. However, LinkedIn has at least kept the number of options to a minimum. The menu also stays on even when you move the cursor away, which makes it easier to use. The new navigation style has been pushed out across the entire site, which ensures a consistent look: <img alt="LinkedIn navigation" src="http://farm4.static.flickr.com/3059/2298129020_e3d8c9e376_o.jpg" /> Widgets Having <a href="/blog/2014-linkedin-opens-up-its-platform">launched a developer platform</a> in December, LInkedIn has now added more widgets to the site. The platform is more limited than other social networks', and new widgets need to match the ethos of the site. As well as the related news module on the homepage, a customisable widget on the right hand side displays LinkedIn Answers related to your industry, as well as potential contacts and jobs. <img alt="LinkedIn widgets" src="http://farm4.static.flickr.com/3196/2298117046_6bf2be3004_o.jpg" /> Snapshot of profile On the left of the homepage, LinkedIn now gives users a snapshot of their profiles, giving information on current number of contacts, as well as allowing users to display their current status: <img alt="" src="http://farm4.static.flickr.com/3295/2297346239_8f5fee718b_o.jpg" /> Traffic to the professional network has been <a href="/blog/1504-linkedin-sees-sharp-traffic-increase">rising fast</a> lately. LinkedIn currently has around 20m monthly users. Related research: <a href="http://econsultancy.com/reports/social-media-briefing-october-2007">Social Media Briefing - October 2007</a> Related stories: <a href="/blog/1416-linkedin-preparing-for-ipo">LinkedIn preparing for IPO?</a> <a href="/blog/2142-social-networks-is-the-novelty-wearing-off">Social Networks - is the novelty wearing off? </a> <a href="/blog/2205-second-tier-social-networks-feel-the-pain-too">Second-tier social networks feel the pain too </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Navigation<LineBreak /><LineBreak /></Emphasis>The main difference is that <Link URL="http://www.linkedin.com/" Window="Self">LinkedIn</Link> has replaced the previous tab-style header with a number of drop-down menus:</Paragraph> <Paragraph Align="Center"> <Emphasis> <Image AlternateText="LinkedIn header" Source="http://farm4.static.flickr.com/3282/2298117260_bf7a87a3b4_o.jpg"> </Image> </Emphasis> </Paragraph> <Paragraph> </Paragraph> <Paragraph>Drop-down menus are not normally my favourite method of <Link URL="/blog/2126-ten-tips-for-website-navigation" Window="Self">website navigation</Link> as they can be fiddly, especially when the cursor moves away from the menu and you have to start over again. </Paragraph> <Paragraph>However, LinkedIn has at least kept the number of options to a minimum. The menu also stays on even when you move the cursor away, which makes it easier to use. </Paragraph> <Paragraph>The new navigation style has been pushed out across the entire site, which ensures a consistent look: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="LinkedIn navigation" Source="http://farm4.static.flickr.com/3059/2298129020_e3d8c9e376_o.jpg"> </Image> </Paragraph> <Paragraph> <Emphasis>Widgets</Emphasis> </Paragraph> <Paragraph>Having <Link URL="/blog/2014-linkedin-opens-up-its-platform" Window="Self">launched a developer platform</Link> in December, LInkedIn has now added more widgets to the site. The platform is more limited than other social networks', and new widgets need to match the ethos of the site. </Paragraph> <Paragraph>As well as the related news module on the homepage, a customisable widget on the right hand side displays LinkedIn Answers related to your industry, as well as potential contacts and jobs. </Paragraph> <Paragraph Align="Center"> <Image AlternateText="LinkedIn widgets" Source="http://farm4.static.flickr.com/3196/2298117046_6bf2be3004_o.jpg"> </Image> </Paragraph> <Paragraph> <Emphasis>Snapshot of profile</Emphasis> </Paragraph> <Paragraph>On the left of the homepage, LinkedIn now gives users a snapshot of their profiles, giving information on current number of contacts, as well as allowing users to display their current status: </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm4.static.flickr.com/3295/2297346239_8f5fee718b_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">Traffic to the professional network has been <Link URL="/blog/1504-linkedin-sees-sharp-traffic-increase" Window="Self">rising fast</Link> lately. LinkedIn currently has around 20m monthly users. </Paragraph> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/social-media-briefing-october-2007">Social Media Briefing - October 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1416-linkedin-preparing-for-ipo" Window="Self">LinkedIn preparing for IPO?</Link> <LineBreak /> <Link URL="/blog/2142-social-networks-is-the-novelty-wearing-off" Window="Self">Social Networks - is the novelty wearing off? </Link> <LineBreak /> <Link URL="/blog/2205-second-tier-social-networks-feel-the-pain-too" Window="Self">Second-tier social networks feel the pain too </Link> </Paragraph> </FormattedContent>

2008-02-28T10:36:00+00:00

econsultancy_xml

Professional social network LinkedIn has launched a series of changes to its homepage and added a new system of navigation. <img alt="LinkedIn homepage" src="http://farm4.static.flickr.com/3250/2297322655_d18a29ca6f_o.jpg" />

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Professional social network LinkedIn has launched a series of changes to its homepage and added a new system of navigation.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image AlternateText="LinkedIn homepage" Source="http://farm4.static.flickr.com/3250/2297322655_d18a29ca6f_o.jpg"> </Image> </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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LinkedIn gets a new homepage false

2008-02-28T11:55:00+00:00

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2009-04-30T00:30:42+01:00

2009-10-13T09:32:30+01:00

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