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The survey also suggests that social networks are 'an essential place to be' for brands, something which has been <a href="/blog/2167-forrester-blow-your-money-on-social-marketing">disputed in this blog</a>. Just 22% sometimes click on ads on social networks, while 20% said they would be likely to add brands as 'friends' on Facebook and other sites. Other highlights from the survey include: On-demand content <ul> <li>Take up is relatively low at the moment, with 20% using Virgin Media's on demand service, 15% 4oD, and 13% using the iPlayer (though it had only just launched during the survey). </li> <li>70% said they would prefer to access on-demand content free of charge with unskippable ads, 15% would pay a subscription to avoid ads, while the other 15% would prefer a pay as you go model. </li> </ul> Mobile internet <ul> <li>Only 11% of those surveyed currently use mobiles to access the internet, while just 20% are interested in doing so in future. </li> <li>Barriers to using mobile internet included high cost of data charges (48%), slow loading (33%), while 25% said they were just not interested. </li> </ul> Impact of the web on print media <ul> <li>30% are buying fewer newspapers or are not buying any at all, as a result of accessing this content online, while 22% are buying fewer magazines for the same reason. </li> </ul> Related research: <a href="http://econsultancy.com/reports/internet-statistics-compendium-december-2008">Internet Statistics Compendium </a> Related stories: <a href="/blog/2142-social-networks-is-the-novelty-wearing-off">Social Networks - is the novelty wearing off?</a> <a href="/blog/2074-how-to-promote-your-brand-using-social-media">How to promote your brand using social media</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The survey also suggests that social networks are <Quote>'an essential place to be'</Quote> for brands, something which has been <Link URL="/blog/2167-forrester-blow-your-money-on-social-marketing" Window="Self">disputed in this blog</Link>. </Paragraph> <Paragraph>Just 22% sometimes click on ads on social networks, while 20% said they would be likely to add brands as 'friends' on Facebook and other sites. </Paragraph> <Paragraph> <Quote>Other highlights from the survey include:</Quote> </Paragraph> <Paragraph> <Emphasis>On-demand content</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Take up is relatively low at the moment, with 20% using Virgin Media's on demand service, 15% 4oD, and 13% using the iPlayer (though it had only just launched during the survey). <LineBreak /><LineBreak /></ListItem> <ListItem>70% said they would prefer to access on-demand content free of charge with unskippable ads, 15% would pay a subscription to avoid ads, while the other 15% would prefer a pay as you go model. </ListItem> </List> <Paragraph> <Emphasis>Mobile internet</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Only 11% of those surveyed currently use mobiles to access the internet, while just 20% are interested in doing so in future. <LineBreak /><LineBreak /></ListItem> <ListItem>Barriers to using mobile internet included high cost of data charges (48%), slow loading (33%), while 25% said they were just not interested. </ListItem> </List> <Paragraph> <Emphasis>Impact of the web on print media</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>30% are buying fewer newspapers or are not buying any at all, as a result of accessing this content online, while 22% are buying fewer magazines for the same reason. </ListItem> </List> <Paragraph> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/internet-statistics-compendium-december-2008" Window="Self">Internet Statistics Compendium </Link> </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/2142-social-networks-is-the-novelty-wearing-off" Window="Self">Social Networks - is the novelty wearing off?</Link> <LineBreak /> <Link URL="/blog/2074-how-to-promote-your-brand-using-social-media" Window="Self">How to promote your brand using social media</Link> </Paragraph> </FormattedContent>

2008-03-04T11:50:00+00:00

econsultancy_xml

One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey. Entertainment Media Research's <a href="http://www.entertainmentmediaresearch.com/reports/DigitalEntertainmentSurvey2008_FullReport.pdf">2008 survey</a> (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.</Emphasis> </Paragraph> <Paragraph>Entertainment Media Research's <Link URL="http://www.entertainmentmediaresearch.com/reports/DigitalEntertainmentSurvey2008_FullReport.pdf" Window="Self">2008 survey</Link> (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

365184

Social networks 'could become content platforms' false

2008-03-10T12:31:00+00:00

social-networks-could-become-content-platforms

2009-04-29T22:35:31+01:00

2009-10-13T09:33:22+01:00

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