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econsultancy_xml

<a href="http://www.dailymotion.com/gb">Dailymotion's</a> move comes during a <a href="/blog/2158-the-coming-dramatic-decline-of-online-video-startups">rocky period</a> for online video start-ups as they seek to erode YouTube's dominance and monetise their audiences. But it claims to be attracting over 32m unique users per month and around 15,000 new videos per day (YouTube, according to Nielsen Online, had 10.4m unique users in the UK during January and is reckoned to have around 68m monthly unique visitors overall). Dailymotion also differentiates itself through the quality of its videos – as well as user generated content, it offers officially licensed content from Channel 4, Viacom, Universal and others. Burns, who will serve as MD, said she would aim to raise its brand awareness and look for new ways to monetise its new UK site's traffic. She added: <blockquote> "I’m keen to talk to brands about these new ways to reach and approach consumers and create new opportunities for through-the-line interaction.” </blockquote> Dailymotion <a href="/blog/1698-dailymotion-raises-16-8m-in-funding">received £16.8m in funding</a> last September from AGF Private Equity and Advent Venture Partners. Related stories: <a href="/blog/2182-men-are-from-youtube-women-are-from-hulu">Online Video Advertising: is it worth it? Men are from YouTube, women are from Hulu</a> <a href="/blog/2158-the-coming-dramatic-decline-of-online-video-startups">The coming dramatic decline of online video startups </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.dailymotion.com/gb" Window="Self">Dailymotion's</Link> move comes during a <Link URL="/blog/2158-the-coming-dramatic-decline-of-online-video-startups" Window="Self">rocky period</Link> for online video start-ups as they seek to erode YouTube's dominance and monetise their audiences.</Paragraph> <Paragraph>But it claims to be attracting over 32m unique users per month and around 15,000 new videos per day (YouTube, according to Nielsen Online, had 10.4m unique users in the UK during January and is reckoned to have around 68m monthly unique visitors overall). </Paragraph> <Paragraph>Dailymotion also differentiates itself through the quality of its videos – as well as user generated content, it offers officially licensed content from Channel 4, Viacom, Universal and others. </Paragraph> <Paragraph>Burns, who will serve as MD, said she would aim to raise its brand awareness and look for new ways to monetise its new UK site's traffic. </Paragraph> <Paragraph>She added:</Paragraph> <Block> <Paragraph> <Quote>"I’m keen to talk to brands about these new ways to reach and approach consumers and create new opportunities for through-the-line interaction.”</Quote> </Paragraph> </Block> <Paragraph>Dailymotion <Link URL="/blog/1698-dailymotion-raises-16-8m-in-funding" Window="Self">received £16.8m in funding</Link> last September from AGF Private Equity and Advent Venture Partners. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/2182-men-are-from-youtube-women-are-from-hulu" Window="Self">Online Video Advertising: is it worth it?<LineBreak />Men are from YouTube, women are from Hulu</Link> <LineBreak /> <Link URL="/blog/2158-the-coming-dramatic-decline-of-online-video-startups" Window="Self">The coming dramatic decline of online video startups </Link> </Paragraph> </FormattedContent>

2008-03-05T19:51:00+00:00

econsultancy_xml

Video sharing site Dailymotion has launched in the UK with former Google exec Kate Burns at the helm. The French firm, founded three years ago, bills itself as the largest "independent" video sharing site and has so far established itself in its home country and the US. And it will be interesting to see whether Burns, who has previously helped Google, DoubleClick and Altavista build up their UK businesses, can achieve similar success at the expense of her former employers.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Video sharing site Dailymotion has launched in the UK with former Google exec Kate Burns at the helm.</Emphasis> </Paragraph> <Paragraph>The French firm, founded three years ago, bills itself as the largest <Quote>"independent"</Quote> video sharing site and has so far established itself in its home country and the US. </Paragraph> <Paragraph>And it will be interesting to see whether Burns, who has previously helped Google, DoubleClick and Altavista build up their UK businesses, can achieve similar success at the expense of her former employers.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

365195

Dailymotion targets the UK false

2008-03-06T08:10:00+00:00

dailymotion-targets-the-uk

2009-04-30T00:23:48+01:00

2009-10-13T09:33:04+01:00

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