68581 9 3 econsultancy_xml <p>The first points are all <strong>on-page factors</strong>. Looking at the site we can see that the pages all have search engine friendly <strong>file names</strong>, <strong>title tags</strong> and <strong>meta descriptions</strong> as well as mainly <strong>text based content</strong>. This is very important when you compare Wiki articles against normal e-commerce pages with very little text based content.</p> <p>The final and one of the most important on page factors is the <strong>internal linking between documents</strong>. Notice that every time an article mentions the title of another article it is turned into a text link? This plays a huge part in improving the sites rankings.</p> <p>The off-site factors are fairly simple. Wikipedia has been branded as a free site that offers a huge amount of (usually) high quality information. This means that millions of websites deep link to different articles giving the site an unrivalled trusted status in the eyes of Google.</p> <p>Lessons to be learned from Wikipedia are straightforward: structure your site and article pages in the same way and fill your site with truly interesting and useful content. </p> <p>The actual implementation of this strategy is easier said than done but it is still surprising how many e-commerce sites get this part totally wrong.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The first points are all <Emphasis>on-page factors</Emphasis>. Looking at the site we can see that the pages all have search engine friendly <Emphasis>file names</Emphasis>, <Emphasis>title tags</Emphasis> and <Emphasis>meta descriptions</Emphasis> as well as mainly <Emphasis>text based content</Emphasis>. This is very important when you compare Wiki articles against normal e-commerce pages with very little text based content.</Paragraph> <Paragraph>The final and one of the most important on page factors is the <Emphasis>internal linking between documents</Emphasis>. Notice that every time an article mentions the title of another article it is turned into a text link? This plays a huge part in improving the sites rankings.</Paragraph> <Paragraph>The off-site factors are fairly simple. Wikipedia has been branded as a free site that offers a huge amount of (usually) high quality information. This means that millions of websites deep link to different articles giving the site an unrivalled trusted status in the eyes of Google.</Paragraph> <Paragraph>Lessons to be learned from Wikipedia are straightforward: structure your site and article pages in the same way and fill your site with truly interesting and useful content. </Paragraph> <Paragraph>The actual implementation of this strategy is easier said than done but it is still surprising how many e-commerce sites get this part totally wrong.</Paragraph> </FormattedContent> 2008-03-12T14:06:00+00:00 9 1 econsultancy_xml <p> <a href="http://en.wikipedia.org/wiki/Main_Page"> <strong>Wikipedia</strong> </a> <strong>probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://en.wikipedia.org/wiki/Main_Page" Window="Self"> <Emphasis>Wikipedia</Emphasis> </Link> <Emphasis>probably receives more traffic from Google than any other website. With over 2 million in depth articles the English version is most people's idea of a perfectly optimised site so what can we learn from it?</Emphasis> </Paragraph> </FormattedContent> false 2263 365240 What Wikipedia can teach us about SEO false 2008-03-13T12:18:00+00:00 what-wikipedia-can-teach-us-about-seo 2009-04-30T06:52:23+01:00 2009-04-30T06:52:23+01:00 865