42244 1 3 econsultancy_xml <p> <img alt="ITV video player" src="http://farm3.static.flickr.com/2178/2299279773_c48cc5f9f5_o.jpg" /> </p> <p>The company has some excellent content to show online, but has not made the most of it so far. We wrote a comparison of the two broadband services recently, and found that <a href="/blog/2214-fight-club-bbc-iplayer-vs-itv-s-video-player">ITV lags behind its rival</a>, particularly when it comes to user experience. </p> <p>The player can be difficult to use at times, while too much advertising can spoil the viewing experience. </p> <p>In addition, ITV has made much of the content difficult to find on the site. While all iPlayer content is accessible via a <a href="http://www.bbc.co.uk/iplayer/">single page</a> on bbc.co.uk, you are forced to hunt around for it on ITV.com. </p> <p>The Guardian therefore <a href="http://www.guardian.co.uk/media/2008/mar/18/itv.digitalmedia?gusrc=rss&amp;feed=media">reports</a> that ITV is planning to overhaul the player, improve the navigation and promotion of content. It is also reportedly planning to boost the revamp through better marketing, something the BBC has done  effectively for its service. </p> <p> <strong>Related stories:<br /></strong> <a href="/blog/1807-itv-com-s-catch-up-tv-overeggs-advertising-cake">ITV.com's 'catch up TV' overeggs advertising cake</a> <br /> <a href="/blog/1929-dave-and-goliath-the-battle-for-tv-audiences">Dave and Goliath - the battle for TV audiences</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph Align="Center"> <Image AlternateText="ITV video player" Source="http://farm3.static.flickr.com/2178/2299279773_c48cc5f9f5_o.jpg"> </Image> </Paragraph> <Paragraph>The company has some excellent content to show online, but has not made the most of it so far. We wrote a comparison of the two broadband services recently, and found that <Link URL="/blog/2214-fight-club-bbc-iplayer-vs-itv-s-video-player" Window="Self">ITV lags behind its rival</Link>, particularly when it comes to user experience. </Paragraph> <Paragraph>The player can be difficult to use at times, while too much advertising can spoil the viewing experience. </Paragraph> <Paragraph>In addition, ITV has made much of the content difficult to find on the site. While all iPlayer content is accessible via a <Link URL="http://www.bbc.co.uk/iplayer/" Window="Self">single page</Link> on bbc.co.uk, you are forced to hunt around for it on ITV.com. </Paragraph> <Paragraph>The Guardian therefore <Link URL="http://www.guardian.co.uk/media/2008/mar/18/itv.digitalmedia?gusrc=rss&amp;feed=media" Window="Self">reports</Link> that ITV is planning to overhaul the player, improve the navigation and promotion of content. It is also reportedly planning to boost the revamp through better marketing, something the BBC has done  effectively for its service. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1807-itv-com-s-catch-up-tv-overeggs-advertising-cake" Window="Self">ITV.com's 'catch up TV' overeggs advertising cake</Link> <LineBreak /> <Link URL="/blog/1929-dave-and-goliath-the-battle-for-tv-audiences" Window="Self">Dave and Goliath - the battle for TV audiences</Link> </Paragraph> </FormattedContent> 2008-03-19T11:45:00+00:00 1 1 econsultancy_xml <p> <strong>ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.</strong> </p> <p>Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.</Emphasis> </Paragraph> <Paragraph>Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  </Paragraph> </FormattedContent> false 2291 <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> <p>For stats relating to online video, see Econsultancy's <strong><a href="http://econsultancy.com/reports/technology-adoption-statistics">Technology Adoption Statistics Compendium</a></strong>.</p> 365291 ITV to relaunch its online video player false 2008-03-19T12:30:00+00:00 itv-to-relaunch-its-online-video-player 2009-04-29T20:59:04+01:00 2009-10-13T09:34:25+01:00 652