52472 2 3 econsultancy_xml <p>To my amazement, a banner has just appeared for American Express with a <strong>'loading'</strong> message. </p> <p>I was so surprised that I hit the refresh button on my browser and the banner reappeared, again with the 'loading' message.</p> <p>After a few seconds, once the banner had loaded, it was just a simple animated ad for Travel Insurance. </p> <p>No fancy video or interactive game that would at least justify the waiting time.</p> <p>If I was using a slow dial-up connection I would understand. But I am using a high speed broadband connection which loads most sites in an instant.</p> <p>I guess I am just surprised that the creative agency believe that consumers will happily wait for the ad to load. </p> <p> <strong>Display ads need to work hard</strong> to attract user attention away from the main content of the page.</p> <p>This is simply an example of <strong>poor design</strong> with little thought for <strong>usability</strong>.</p> <p>Rant over. </p> <p> <strong>Matthew Finch - <em><a href="http://econsultancy.com/blog/authors/matthew-finch">view blog</a></em></strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>To my amazement, a banner has just appeared for American Express with a <Emphasis>'loading'</Emphasis> message. </Paragraph> <Paragraph>I was so surprised that I hit the refresh button on my browser and the banner reappeared, again with the 'loading' message.</Paragraph> <Paragraph>After a few seconds, once the banner had loaded, it was just a simple animated ad for Travel Insurance. </Paragraph> <Paragraph>No fancy video or interactive game that would at least justify the waiting time.</Paragraph> <Paragraph>If I was using a slow dial-up connection I would understand. But I am using a high speed broadband connection which loads most sites in an instant.</Paragraph> <Paragraph>I guess I am just surprised that the creative agency believe that consumers will happily wait for the ad to load. </Paragraph> <Paragraph> <Emphasis>Display ads need to work hard</Emphasis> to attract user attention away from the main content of the page.</Paragraph> <Paragraph>This is simply an example of <Emphasis>poor design</Emphasis> with little thought for <Emphasis>usability</Emphasis>.</Paragraph> <Paragraph>Rant over. </Paragraph> <Paragraph> <Emphasis>Matthew Finch - <Quote><Link URL="http://econsultancy.com/blog/authors/matthew-finch" Window="Self">view blog</Link></Quote></Emphasis> </Paragraph> </FormattedContent> 2008-03-20T17:02:00+00:00 1 1 econsultancy_xml <strong> <p>I have just been checking my Yahoo Mail, which kindly displays a skyscraper ad on the right side of the screen.</p> </strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis> <Paragraph>I have just been checking my Yahoo Mail, which kindly displays a skyscraper ad on the right side of the screen.</Paragraph> </Emphasis> </FormattedContent> false 2298 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 365307 Please wait while the banner loads! false 2008-03-25T08:30:00+00:00 please-wait-while-the-banner-loads 2009-04-28T23:07:25+01:00 2009-10-13T09:34:43+01:00 278