42244 2 3 econsultancy_xml <p>The site will feature content from Yahoo's editorial team, as well as syndicated articles from sources like Good Housekeeping, Glamour and Cosmopolitan. </p> <p>Appropriately, considering the sources, the site has a magazine style look and feel. Yahoo has opted for a nice, clean design for <a href="http://shine.yahoo.com/">Shine</a>, and the site is less cluttered and ad-heavy than rivals like <a href="http://uk.glam.com/">Glam</a> and <a href="http://www.ivillage.co.uk/">iVillage</a>. </p> <p>Yahoo has also integrated some of its other web services into the site, with a big Yahoo search bar at the top, as well as links to Yahoo Mail, weather, food and horoscopes. </p> <p>The site is easy to use, and the look and feel of the site, as well as the navigation, is consistent throughout: </p> <p> <img alt="Yahoo Shine food " src="http://farm3.static.flickr.com/2113/2376485137_9b6f5c58d5_o.jpg" /> </p> <p>As well as posting comments, Shine's users can also create their own blogs on the site, and the editors will select some of the best posts for display on the main site. </p> <p> <img alt="Shine blogs" src="http://farm4.static.flickr.com/3127/2377311888_1c3ba4c776_o.jpg" /> </p> <p> <br />So, the site looks good, and is easy to use, but what about the content? </p> <p>According to Yahoo:</p> <blockquote> <p> <em>"We wanted to avoid all of the common categories that advertisers or marketers tend to put us in. We didn’t want to be a site just for moms or just for single women or working women...We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them."</em> </p> </blockquote> <p>According to <a href="http://www.profy.com/2008/03/31/shine-launches/">this blogger</a> though, Yahoo has just produced another stereotypical women's site: </p> <blockquote> <p> <em>"Right along the top bar, I'm shown my interests as a woman: Fashion + Beauty, Healthy Living, Entertainment, Parenting, Love + Sex… all it's missing is a video of a talking Barbie doll saying "Math is hard" to complete the site. Astrology really deserves its own topic?"</em> </p> </blockquote> <p> <strong>Related stories:<br /></strong> <a href="/blog/2177-yahoo-should-take-the-money-and-run">Yahoo should take the money and run</a> <br /> <a href="/blog/2198-yahoo-search-superpower-or-media-mogul">Yahoo - search superpower or media mogul?</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The site will feature content from Yahoo's editorial team, as well as syndicated articles from sources like Good Housekeeping, Glamour and Cosmopolitan. </Paragraph> <Paragraph>Appropriately, considering the sources, the site has a magazine style look and feel. Yahoo has opted for a nice, clean design for <Link URL="http://shine.yahoo.com/" Window="Self">Shine</Link>, and the site is less cluttered and ad-heavy than rivals like <Link URL="http://uk.glam.com/" Window="Self">Glam</Link> and <Link URL="http://www.ivillage.co.uk/" Window="Self">iVillage</Link>. </Paragraph> <Paragraph>Yahoo has also integrated some of its other web services into the site, with a big Yahoo search bar at the top, as well as links to Yahoo Mail, weather, food and horoscopes. </Paragraph> <Paragraph>The site is easy to use, and the look and feel of the site, as well as the navigation, is consistent throughout: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Yahoo Shine food " Source="http://farm3.static.flickr.com/2113/2376485137_9b6f5c58d5_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">As well as posting comments, Shine's users can also create their own blogs on the site, and the editors will select some of the best posts for display on the main site. </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Shine blogs" Source="http://farm4.static.flickr.com/3127/2377311888_1c3ba4c776_o.jpg"> </Image> </Paragraph> <Paragraph> <LineBreak />So, the site looks good, and is easy to use, but what about the content? </Paragraph> <Paragraph>According to Yahoo:</Paragraph> <Block> <Paragraph> <Quote>"We wanted to avoid all of the common categories that advertisers or marketers tend to put us in. We didn’t want to be a site just for moms or just for single women or working women...We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them."</Quote> </Paragraph> </Block> <Paragraph>According to <Link URL="http://www.profy.com/2008/03/31/shine-launches/" Window="Self">this blogger</Link> though, Yahoo has just produced another stereotypical women's site: </Paragraph> <Block> <Paragraph> <Quote>"Right along the top bar, I'm shown my interests as a woman: Fashion + Beauty, Healthy Living, Entertainment, Parenting, Love + Sex… all it's missing is a video of a talking Barbie doll saying "Math is hard" to complete the site. Astrology really deserves its own topic?"</Quote> </Paragraph> </Block> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/2177-yahoo-should-take-the-money-and-run" Window="Self">Yahoo should take the money and run</Link> <LineBreak /> <Link URL="/blog/2198-yahoo-search-superpower-or-media-mogul" Window="Self">Yahoo - search superpower or media mogul?</Link> </Paragraph> </FormattedContent> 2008-03-31T13:54:00+01:00 2 1 econsultancy_xml <p> <strong>Yahoo has today launched Shine, a new site which is taking aim at women between 24 and 54.</strong> </p> <p> <img alt="Yahoo Shine" src="http://farm3.static.flickr.com/2260/2376445353_cf1d69f974_o.jpg" /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo has today launched Shine, a new site which is taking aim at women between 24 and 54.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Yahoo Shine" Source="http://farm3.static.flickr.com/2260/2376445353_cf1d69f974_o.jpg"> </Image> </Paragraph> </FormattedContent> false 2317 <p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p> <p>Refer also to Econsultancy's <strong><a href="http://econsultancy.com/reports/user-experience-buyers-guide">User Experience Buyer's Guide</a></strong> and <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> for more information about best practice in these areas.</p> 365341 Yahoo targets female web users with Shine false 2008-03-31T17:39:00+01:00 yahoo-targets-female-web-users-with-shine 2009-04-29T23:31:44+01:00 2009-10-13T09:35:16+01:00 284