42244 1 3 econsultancy_xml <p>Other ad categories also showed growth, including magazines by 7.6% and outdoor advertising by 7.2%. However, newspaper advertising revenues continued to fall, by 7.7%. </p> <p>This is echoed by figures from the National Newspaper Association of America. Its stats show total (print and online) <a href="http://www.naa.org/PressCenter/SearchPressReleases/2008/ONLINE-NEWSPAPER-ADVERTISING-JUMPS-19-PERCENT-IN-2007.aspx">newspaper ad revenues falling by 7.9% in 2007.</a> Print revenues alone fell by 9.4%. </p> <p>Online newspaper ad revenues were healthier, rising by 18.8% over the year to $3.2bn, accounting for 7.5% of all newspaper ad spend. </p> <p>This is still not enough to compensate for the decline in print revenues though, and raises the question of whether newspapers should be doing more to optimise their online revenue.</p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1764-newspapers-face-up-to-online-conundrum">Newspapers face up to online conundrum</a> <br /> <a href="/blog/1773-us-online-ad-spend-rises-by-23">US online ad spend rises by 23%</a> <br /> <a href="/blog/993-online-ad-spend-overtakes-newspapers">Online ad spend overtakes newspapers</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Other ad categories also showed growth, including magazines by 7.6% and outdoor advertising by 7.2%. However, newspaper advertising revenues continued to fall, by 7.7%. </Paragraph> <Paragraph>This is echoed by figures from the National Newspaper Association of America. Its stats show total (print and online) <Link URL="http://www.naa.org/PressCenter/SearchPressReleases/2008/ONLINE-NEWSPAPER-ADVERTISING-JUMPS-19-PERCENT-IN-2007.aspx" Window="Self">newspaper ad revenues falling by 7.9% in 2007.</Link> Print revenues alone fell by 9.4%. </Paragraph> <Paragraph>Online newspaper ad revenues were healthier, rising by 18.8% over the year to $3.2bn, accounting for 7.5% of all newspaper ad spend. </Paragraph> <Paragraph>This is still not enough to compensate for the decline in print revenues though, and raises the question of whether newspapers should be doing more to optimise their online revenue.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1764-newspapers-face-up-to-online-conundrum" Window="Self">Newspapers face up to online conundrum</Link> <LineBreak /> <Link URL="/blog/1773-us-online-ad-spend-rises-by-23" Window="Self">US online ad spend rises by 23%</Link> <LineBreak /> <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="Self">Online ad spend overtakes newspapers</Link> </Paragraph> </FormattedContent> 2008-04-01T12:27:00+01:00 0 1 econsultancy_xml <p> <strong>Overall advertising spend in the US rose by 0.6% last year, but online ad revenue continues to rise, growing by 18.9% compared with 2006.</strong> </p> <p>These <a href="http://www.nielsen.com/media/2008/pr_080331b_download.pdf">figures (PDF)</a> are from the Nielsen Company, and show that online advertising is still growing much faster than all other categories, though growth has slowed from 35% between 2005 and 2006. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Overall advertising spend in the US rose by 0.6% last year, but online ad revenue continues to rise, growing by 18.9% compared with 2006.</Emphasis> </Paragraph> <Paragraph>These <Link URL="http://www.nielsen.com/media/2008/pr_080331b_download.pdf" Window="Self">figures (PDF)</Link> are from the Nielsen Company, and show that online advertising is still growing much faster than all other categories, though growth has slowed from 35% between 2005 and 2006. </Paragraph> </FormattedContent> false 2322 365350 US online ad spend up 19% in 2007 false 2008-04-01T14:54:00+01:00 us-online-ad-spend-up-19-in-2007 2009-04-28T23:07:49+01:00 2009-04-28T23:07:49+01:00 261