6683

econsultancy_xml

In his keynote, Chris Shimojima, the firm’s global VP of e-commerce, talked about how it had used web-based personalisation and community tools to tap into the enthusiasm of its customers. It helps, though, when they include the likes of self-confessed ‘sneaker-freak’ and DJ <a href="http://en.wikipedia.org/wiki/Super_DJ_Clark_Kent">Clark Kent</a>, who apparently owns over 3,000 pairs of the firm’s trainers. We grabbed a few minutes with Shimojima at the event and asked him some questions about how it was all going. He told us that since being <a href="http://www.nikebiz.com/media/pr/2006/10/24_ecommerce.html">appointed</a> around 18 months ago, he’s been centralising parts of the company’s international e-commerce operations to better coordinate efforts and share expertise between regional and brand-facing units. He’s not a big fan of Second Life as a marketing channel and says the firm is still learning about the effectiveness of other social media sites and communities. And he added that a mobile commerce service from Nike is “on the horizon”. For us, though, the most interesting thing is that Nike is having a rethink about its very Flash-heavy <a href="http://www.nike.com">website</a>, which was <a href="http://www.internetretailer.com/dailyNews.asp?id=23871">launched</a> in 2006. Shimojima told us ithe firm may actually build some HTML into it (perish the thought; Flash on HTML is ok, but not so much the other way around). <blockquote> “There are some limitations, absolutely. We are looking at the whole execution of it. We got a little bit too technology oriented without really thinking about the other collateral benefits or disadvantages with Flash.” </blockquote> Hallelujah! Stay tuned for the full Q&A with Chris in one of our forthcoming weekly newsletters.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In his keynote, Chris Shimojima, the firm’s global VP of e-commerce, talked about how it had used web-based <Emphasis>personalisation</Emphasis> and <Emphasis>community tools</Emphasis> to tap into the enthusiasm of its customers. </Paragraph> <Paragraph>It helps, though, when they include the likes of self-confessed ‘sneaker-freak’ and DJ <Link URL="http://en.wikipedia.org/wiki/Super_DJ_Clark_Kent" Window="Self">Clark Kent</Link>, who apparently owns over 3,000 pairs of the firm’s trainers.</Paragraph> <Paragraph>We grabbed a few minutes with Shimojima at the event and asked him some questions about how it was all going.</Paragraph> <Paragraph>He told us that since being <Link URL="http://www.nikebiz.com/media/pr/2006/10/24_ecommerce.html" Window="Self">appointed</Link> around 18 months ago, he’s been centralising parts of the company’s international e-commerce operations to better coordinate efforts and share expertise between regional and brand-facing units. </Paragraph> <Paragraph> <Emphasis>He’s not a big fan of Second Life as a marketing channel</Emphasis> and says the firm is still learning about the effectiveness of other social media sites and communities. </Paragraph> <Paragraph>And he added that a <Emphasis>mobile commerce</Emphasis> service from Nike is <Quote>“on the horizon”.</Quote></Paragraph> <Paragraph>For us, though, the most interesting thing is that Nike is having a rethink about its <Quote>very </Quote>Flash-heavy <Link URL="http://www.nike.com" Window="Self">website</Link>, which was <Link URL="http://www.internetretailer.com/dailyNews.asp?id=23871" Window="Self">launched</Link> in 2006.</Paragraph> <Paragraph>Shimojima told us ithe firm may actually build some HTML into it (perish the thought; Flash on HTML is ok, but not so much the other way around). </Paragraph> <Block> <Paragraph> <Quote>“There are some limitations, absolutely. We are looking at the whole execution of it. We got a little bit too technology oriented without really thinking about the other collateral benefits or disadvantages with Flash.”</Quote> </Paragraph> </Block> <Paragraph>Hallelujah! </Paragraph> <Paragraph>Stay tuned for the full Q&A with Chris in one of our forthcoming weekly newsletters.</Paragraph> </FormattedContent>

2008-04-02T19:52:00+01:00

econsultancy_xml

Running the online business of a company like Nike can have its advantages, as we heard at <a href="http://www.channeladvisor.com/catalyst">ChannelAdvisor’s Catalyst event</a> this week.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Running the online business of a company like Nike can have its advantages, as we heard at <Link URL="http://www.channeladvisor.com/catalyst" Window="Self">ChannelAdvisor’s Catalyst event</Link> this week.</Emphasis> </Paragraph> </FormattedContent>

false 2331

For best practice web design, see Econsultancy's <a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a>.

365366

Nike to kick the Flash habit? false

2008-04-02T20:40:00+01:00

nike-to-kick-the-flash-habit

2009-04-28T23:07:58+01:00

2009-10-13T09:35:40+01:00

514