42244 3 3 econsultancy_xml <p>Siemens' <a href="http://w1.siemens.com/entry/cc/en/">website</a> gained the number one slot for its multiimedia homepage, in addition to some solid information and content for customers and investors. </p> <p> <strong>Trends uncovered in the report include:</strong> </p> <ul> <li>Growing use of video and multimedia - more companies are now adding video content to their websites, while others are attracting visitors and making sites more enjoyable by adding games and even virtual worlds. <br /><br /></li> <li>The study also concluded that too many US sites suffer from poor management, 'which leads to a strange mix of good content and terrible functionality.'<br /><br /></li> <li>Web 2.0 - the report didn't find too much evidence of Web 2.0 features, but did point out that much of this happens away from the corporate site. It cited Wal-mart's <a href="http://checkoutblog.com/">Check Out blog</a> as a good example of a frank and open blog. <br /></li> </ul> <p> <strong>Related stories:</strong> <br /> Corporate website effectiveness - Interview with David Bowen <br /> <a href="/blog/2190-ten-company-blogging-tips">Ten company blogging tips</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Siemens' <Link URL="http://w1.siemens.com/entry/cc/en/" Window="Self">website</Link> gained the number one slot for its multiimedia homepage, in addition to some solid information and content for customers and investors. </Paragraph> <Paragraph> <Emphasis>Trends uncovered in the report include:</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Growing use of video and multimedia - more companies are now adding video content to their websites, while others are attracting visitors and making sites more enjoyable by adding games and even virtual worlds. <LineBreak /><LineBreak /></ListItem> <ListItem>The study also concluded that too many US sites suffer from poor management, 'which leads to a strange mix of good content and terrible functionality.'<LineBreak /><LineBreak /></ListItem> <ListItem>Web 2.0 - the report didn't find too much evidence of Web 2.0 features, but did point out that much of this happens away from the corporate site. It cited Wal-mart's <Link URL="http://checkoutblog.com/" Window="Self">Check Out blog</Link> as a good example of a frank and open blog. <LineBreak /></ListItem> </List> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> Corporate website effectiveness - Interview with David Bowen <LineBreak /> <Link URL="/blog/2190-ten-company-blogging-tips" Window="Self">Ten company blogging tips</Link> </Paragraph> </FormattedContent> 2008-04-03T12:19:00+01:00 2 1 econsultancy_xml <p> <strong>German firm Siemens has the best corporate website, while eight of the top ten websites are those of European firms, according to a study of 75 top company sites.</strong> </p> <p>The <a href="http://www.bowencraggs.com/ftindex">FT Bowen Craggs Index</a> looked at the effectiveness of corporate websites, and finds that more of these firms are now taking their web presence more seriously. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>German firm Siemens has the best corporate website, while eight of the top ten websites are those of European firms, according to a study of 75 top company sites.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://www.bowencraggs.com/ftindex" Window="Self">FT Bowen Craggs Index</Link> looked at the effectiveness of corporate websites, and finds that more of these firms are now taking their web presence more seriously. </Paragraph> </FormattedContent> false 2334 365372 Siemens ranked as top corporate website false 2008-04-03T14:14:00+01:00 siemens-ranked-as-top-corporate-website 2009-04-30T06:47:51+01:00 2009-04-30T06:47:51+01:00 2411