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  &lt;p&gt;The move aims to convert the site's existing audience of music fans into paying customers, by offering what it calls &lt;em&gt;'the most comprehensive catalogue of music content available online'.&lt;/em&gt;&lt;/p&gt;
  &lt;p&gt;With its reputation as an online destination for music, and an audience of 30m unique users, this move should provide some &lt;strong&gt;serious competition&#160;for iTunes&lt;/strong&gt;, as well as &lt;a href="/blog/1780-amazon-launches-music-download-site-in-beta"&gt;Amazon's recently-launched music download store&lt;/a&gt;.&lt;/p&gt;
  &lt;p&gt;The site's users will be able to purchase songs and ringtones from both the MySpaceMusic page and individual artists' pages on MySpace. &lt;/p&gt;
  &lt;p&gt;The promotion of previously unknown and independent musicians has been one of the site's strengths, yet there is no word yet on whether MySpace will offer music from indie labels. &lt;/p&gt;
  &lt;p&gt;Like Amazon, the downloads will be offered DRM-free, while MySpace Music will also provide ad-supported streaming of music and video. &lt;/p&gt;
  &lt;p&gt;With Amazon and now MySpace Music, iTunes now has some real competition online, but with so many people locked into using iTunes and iPods it&#160;will be difficult to break&#160;Apple's early dominance in what is still a nascent market. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/2300-these-crazy-bloggers-still-think-they-understand-the-music-business"&gt;These crazy bloggers still think they understand the music business&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1851-myspace-confirms-api-move"&gt;MySpace confirms API move&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;The move aims to convert the site's existing audience of music fans into paying customers, by offering what it calls &lt;Quote&gt;'the most comprehensive catalogue of music content available online'.&lt;/Quote&gt;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;With its reputation as an online destination for music, and an audience of 30m unique users, this move should provide some &lt;Emphasis&gt;serious competition&#160;for iTunes&lt;/Emphasis&gt;, as well as &lt;Link URL="/blog/1780-amazon-launches-music-download-site-in-beta" Window="Self"&gt;Amazon's recently-launched music download store&lt;/Link&gt;.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The site's users will be able to purchase songs and ringtones from both the MySpaceMusic page and individual artists' pages on MySpace. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The promotion of previously unknown and independent musicians has been one of the site's strengths, yet there is no word yet on whether MySpace will offer music from indie labels. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Like Amazon, the downloads will be offered DRM-free, while MySpace Music will also provide ad-supported streaming of music and video. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;With Amazon and now MySpace Music, iTunes now has some real competition online, but with so many people locked into using iTunes and iPods it&#160;will be difficult to break&#160;Apple's early dominance in what is still a nascent market. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/2300-these-crazy-bloggers-still-think-they-understand-the-music-business" Window="Self"&gt;These crazy bloggers still think they understand the music business&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1851-myspace-confirms-api-move" Window="Self"&gt;MySpace confirms API move&lt;/Link&gt;
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  <created-at type="datetime">2008-04-04T09:59:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;MySpace has teamed up with three of the four major record&#160;labels,&#160;Sony BMG, Warner Music and Universal, to make their catalogues available via MySpace Music.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="MySpace Music" src="http://farm3.static.flickr.com/2167/2387306870_1c4bd370a2_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;&#160;&lt;/p&gt;
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    &lt;Emphasis&gt;MySpace has teamed up with three of the four major record&#160;labels,&#160;Sony BMG, Warner Music and Universal, to make their catalogues available via MySpace Music.&lt;/Emphasis&gt;
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    &lt;Image AlternateText="MySpace Music" Source="http://farm3.static.flickr.com/2167/2387306870_1c4bd370a2_o.jpg"&gt;
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  <learn-more-formatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For background on online PR and social media more generally, It's worth reading our (free to registered users) &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing"&gt;Social Media Trends Briefing&lt;/a&gt;&lt;/strong&gt; (June 2009). Econsultancy has also published &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files"&gt;Social Media and Online PR Template Files&lt;/a&gt;&lt;/strong&gt;, which you can adapt and use for your own projects. For innovation in this space, download our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/innovation-report"&gt;Innovation Report&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">365376</legacy-article-id>
  <name>MySpace lines up music labels to compete with iTunes</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2008-04-04T11:49:00+01:00</published-at>
  <slug>myspace-lines-up-music-labels-to-compete-with-itunes</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T23:08:06+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:35:53+01:00</updated-at>
  <views-count type="integer">403</views-count>
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