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  &lt;p&gt;The major movie studios participating include Paramount, 20th Century Fox, Sony, Universal Studios, Warner Bros., Lionsgate Entertainment and MGM. However, Walt Disney - owned by Apple, which is expected to launch an iTunes-based movie service shortly - has not got involved. &lt;/p&gt;
  &lt;p&gt;Amazon said TV shows would cost US$1.99 per episode - the same as Apple's TV service, launched last year - while movies will cost between US$7.99 and US$14.99, or US$3.99 to rent. &lt;/p&gt;
  &lt;p&gt;Amazon said it would deliver content at 2.5 Mbits/s, and use progressive downloading, so that a "typical cable broadband customer" would have to wait five minutes to watch a film they have ordered.&lt;/p&gt;
  &lt;p&gt;Customers renting a movie can keep it for 30 days, but have only 24 hours&#160;after they start watching it.&lt;/p&gt;
  &lt;p&gt;The etailer certainly has the customer base and range of studio partnerships to make a serious play in the video downloading space - it's main problem will be Apple.&lt;/p&gt;
  &lt;p&gt;In June, Apple said it had sold more than 30 million videos, and was selling them at a rate of around 1 million a week. It is expected to announce its movie downloading service next week, but it is yet to emerge whether it has the support of as many studios as Amazon.&lt;/p&gt;
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  &lt;Paragraph&gt;The major movie studios participating include Paramount, 20th Century Fox, Sony, Universal Studios, Warner Bros., Lionsgate Entertainment and MGM. However, Walt Disney - owned by Apple, which is expected to launch an iTunes-based movie service shortly - has not got involved. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Amazon said TV shows would cost US$1.99 per episode - the same as Apple's TV service, launched last year - while movies will cost between US$7.99 and US$14.99, or US$3.99 to rent. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Amazon said it would deliver content at 2.5 Mbits/s, and use progressive downloading, so that a "typical cable broadband customer" would have to wait five minutes to watch a film they have ordered.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Customers renting a movie can keep it for 30 days, but have only 24 hours&#160;after they start watching it.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The etailer certainly has the customer base and range of studio partnerships to make a serious play in the video downloading space - it's main problem will be Apple.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;In June, Apple said it had sold more than 30 million videos, and was selling them at a rate of around 1 million a week. It is expected to announce its movie downloading service next week, but it is yet to emerge whether it has the support of as many studios as Amazon.&lt;/Paragraph&gt;
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  <created-at type="datetime">2006-09-08T09:02:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Amazon has launched its long-anticipated &lt;a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=903243&amp;amp;highlight="&gt;video downloading service&lt;/a&gt;, marking its entrance into the online TV and movie business.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Dubbed &lt;strong&gt;Amazon Unbox&lt;/strong&gt;, the service will offer TV programmes from a wide range of broadcasters including MTV, the BBC, Fox, Nickelodeon and The History Channel.&lt;/p&gt;
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    &lt;Emphasis&gt;Amazon has launched its long-anticipated &lt;Link URL="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=903243&amp;amp;highlight=" Window="New"&gt;video downloading service&lt;/Link&gt;, marking its entrance into the online TV and movie business.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Dubbed &lt;Emphasis&gt;Amazon Unbox&lt;/Emphasis&gt;, the service will offer TV programmes from a wide range of broadcasters including MTV, the BBC, Fox, Nickelodeon and The History Channel.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Related Econsultancy reports include our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009"&gt;E-commerce Platforms Buyer's Guide&lt;/a&gt;&lt;/strong&gt;, &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects"&gt;Delivering Successful E-commerce Projects&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-retail-2007-checkout-special"&gt;Online Retail Checkout Special&lt;/a&gt;&lt;/strong&gt;. See also the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-statistics"&gt;E-commerce Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Related Econsultancy reports include our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009"&gt;E-commerce Platforms Buyer's Guide&lt;/a&gt;&lt;/strong&gt;, &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects"&gt;Delivering Successful E-commerce Projects&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/online-retail-2007-checkout-special"&gt;Online Retail Checkout Special&lt;/a&gt;&lt;/strong&gt;. See also the &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/e-commerce-statistics"&gt;E-commerce Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">361649</legacy-article-id>
  <name>Amazon launches TV and film service</name>
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  <published-at type="datetime">2006-09-08T12:00:00+01:00</published-at>
  <slug>amazon-launches-tv-and-film-service</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:33:12+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T08:35:38+01:00</updated-at>
  <views-count type="integer">261</views-count>
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