68581 0 3 econsultancy_xml <p>However, another potential service is far more disruptive than blogs can ever be and this service is called <a href="http://twitter.com/home">Twitter</a>.</p> <p>Twitter is a micro-blogging social network that allows users to post short 160 character messages to their friends. </p> <p>Some popular twitterers have over 15,000 friends and their messages can have huge implications.<br /><br />This weekend Michael Arrington posted negative comments about his cable connection after failing to get anywhere with the telephone support department.</p> <p>Within hours <a href="http://www.techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/">engineers were at his door to fix the problem</a>. Comcast, it seems, scans Twitter as part of its online reputation monitoring.</p> <p>I use Twitter to post things I want people to know but that are not worthy of a post on my blog. </p> <p>It's also useful to learn about what other people are doing without waiting for them to blog about it.<br /><br />The best tool for tracking your Twitter reputation is <a href="http://tweetscan.com/">tweetscan.com</a> which allows you to receive emails whenever somebody mentions your name or brand in a Tweet. </p> <p>The best method to deal with Twitter is to sign up with a public profile so you can respond to any negative comments quickly and easily.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>However, another potential service is far more disruptive than blogs can ever be and this service is called <Link URL="http://twitter.com/home" Window="Self">Twitter</Link>.</Paragraph> <Paragraph>Twitter is a micro-blogging social network that allows users to post short 160 character messages to their friends. </Paragraph> <Paragraph>Some popular twitterers have over 15,000 friends and their messages can have huge implications.<LineBreak /><LineBreak />This weekend Michael Arrington posted negative comments about his cable connection after failing to get anywhere with the telephone support department.</Paragraph> <Paragraph>Within hours <Link URL="http://www.techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/" Window="Self">engineers were at his door to fix the problem</Link>. Comcast, it seems, scans Twitter as part of its online reputation monitoring.</Paragraph> <Paragraph>I use Twitter to post things I want people to know but that are not worthy of a post on my blog. </Paragraph> <Paragraph>It's also useful to learn about what other people are doing without waiting for them to blog about it.<LineBreak /><LineBreak />The best tool for tracking your Twitter reputation is <Link URL="http://tweetscan.com/" Window="Self">tweetscan.com</Link> which allows you to receive emails whenever somebody mentions your name or brand in a Tweet. </Paragraph> <Paragraph>The best method to deal with Twitter is to sign up with a public profile so you can respond to any negative comments quickly and easily.</Paragraph> </FormattedContent> 2008-04-07T15:57:00+01:00 0 1 econsultancy_xml <p> <strong>While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.</Emphasis> </Paragraph> </FormattedContent> false 2348 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 365395 Twitter has people talking about your brand false 2008-04-07T16:01:00+01:00 twitter-has-people-talking-about-your-brand 2009-04-28T23:08:13+01:00 2009-10-13T09:36:04+01:00 304