68581 4 3 econsultancy_xml As you can see, the company had a good search term traffic share of 16% when it ranked number 1 for "car insurance" but that dropped to 2% during the penalty and is still less than 5% even though it is ranking in the top 10.<br /><br />It's amazing to think that being number 1 for a search term only sends 16% of traffic and being 10th sends just 3 or 4%. <br /><img alt="" src="http://weblogs.hitwise.com/robin-goad/Traffic%20and%20ranking%20from%20the%20search%20term%20car%20insurance%20gping%20to%20gocompare%20january%20february%20march%20april%202008%20uk%20chart.png" />Another Another interesting chart is the one below showing how paid search activity increased during the penalty period.<br /><img alt="" src="http://weblogs.hitwise.com/robin-goad/paid%20and%20organic%20search%20traffic%20for%20the%20term%20car%20insurance%20going%20to%20gocompare%20%20january%20february%20march%20april%202008%20uk%20chart.png" /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">As you can see, the company had a good search term traffic share of 16% when it ranked number 1 for "car insurance" but that dropped to 2% during the penalty and is still less than 5% even though it is ranking in the top 10.<LineBreak /><LineBreak />It's amazing to think that being number 1 for a search term only sends 16% of traffic and being 10th sends just 3 or 4%. <LineBreak /><Image Source="http://weblogs.hitwise.com/robin-goad/Traffic%20and%20ranking%20from%20the%20search%20term%20car%20insurance%20gping%20to%20gocompare%20january%20february%20march%20april%202008%20uk%20chart.png"></Image>Another Another interesting chart is the one below showing how paid search activity increased during the penalty period.<LineBreak /><Image Source="http://weblogs.hitwise.com/robin-goad/paid%20and%20organic%20search%20traffic%20for%20the%20term%20car%20insurance%20going%20to%20gocompare%20%20january%20february%20march%20april%202008%20uk%20chart.png"></Image></FormattedContent> 2008-04-17T10:55:00+01:00 4 1 econsultancy_xml <p> <strong>Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.</Emphasis> </Paragraph> </FormattedContent> false 2371 365461 Traffic stats from a blacklisted site false 2008-04-17T14:31:00+01:00 traffic-stats-from-a-blacklisted-site 2009-04-28T23:08:35+01:00 2009-04-28T23:08:35+01:00 380