68581 5 3 econsultancy_xml <p>This proved to be a lost cause until linkbait came along. </p> <p>Suddenly people were able to invest a small amount of money in a project and potentially build thousands or even millions of natural Google friendly links.</p> <p>The most common linkbait promotion method is getting your content seen on sites such as Digg. But this is often easier said than done. </p> <p>Today I've been reading the excellent <a href="http://www.invesp.com/blog/breaking-the-digg-code">Breaking the Digg Code</a> guide which explains to marketers how to systematically get content onto the Digg front page and in front of thousands of key influencers.</p> <p>Consultants like myself have been making linkbait more of a science than an art in the last 12 months. </p> <p>But doing the same with Digg is quite hard thanks to the algorithm and its sometimes unfair editing process.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>This proved to be a lost cause until linkbait came along. </Paragraph> <Paragraph>Suddenly people were able to invest a small amount of money in a project and potentially build thousands or even millions of natural Google friendly links.</Paragraph> <Paragraph>The most common linkbait promotion method is getting your content seen on sites such as Digg. But this is often easier said than done. </Paragraph> <Paragraph>Today I've been reading the excellent <Link URL="http://www.invesp.com/blog/breaking-the-digg-code" Window="Self">Breaking the Digg Code</Link> guide which explains to marketers how to systematically get content onto the Digg front page and in front of thousands of key influencers.</Paragraph> <Paragraph>Consultants like myself have been making linkbait more of a science than an art in the last 12 months. </Paragraph> <Paragraph>But doing the same with Digg is quite hard thanks to the algorithm and its sometimes unfair editing process.</Paragraph> </FormattedContent> 2008-04-22T14:29:00+01:00 4 1 econsultancy_xml <p> <strong>Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.</Emphasis> </Paragraph> </FormattedContent> false 2382 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 365486 Breaking the Digg code false 2008-04-22T15:50:00+01:00 breaking-the-digg-code 2009-04-28T23:08:45+01:00 2009-10-13T09:36:57+01:00 528