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  &lt;p&gt;Take a look at the results for "loans" and see how many links the top sites need to have to get their rankings. &lt;/p&gt;
  &lt;p&gt;Now look at the figures below and see how few links some of the sites have - proof that it's quality and not quantity even in this industry. &lt;/p&gt;
  &lt;p&gt;If you can go and find a link that is so powerful that it propels you to the top of the search engines then it can be worth paying a lot of money for. &lt;/p&gt;
  &lt;p&gt;Of course if it stands out like a sore thumb then don't expect it to last very long. &lt;/p&gt;
  &lt;p&gt;
    &lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.debtbusterloans.com%2F&amp;amp;bwm=i&amp;amp;bwmo=d&amp;amp;bwmf=u"&gt;5.4 million links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.nortonfinance.co.uk&amp;amp;bwm=i&amp;amp;bwmo=d&amp;amp;bwmf=u"&gt;3 million links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.alliance-leicester.co.uk%2Floans%2Findex.asp&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;556 links&lt;/a&gt; (and one from economist.com) &lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.moneysupermarket.com%2Floans%2F&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;9,000 links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.moneyexpert.com%2FCompare-Loans.aspx&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;13.5 million links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fmoney.uk.msn.com%2Floans%2F&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;3400 links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.thriftyscot.co.uk%2FLoans%2F&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;37000 links&lt;/a&gt;&#160;&lt;br /&gt;&lt;a href="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.fool.co.uk%2Floans%2Fcompare-loans.aspx&amp;amp;bwm=i&amp;amp;bwmo=d"&gt;362 links&lt;/a&gt; (including one from economist.com).&lt;/p&gt;
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  &lt;Paragraph&gt;Take a look at the results for "loans" and see how many links the top sites need to have to get their rankings. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Now look at the figures below and see how few links some of the sites have - proof that it's quality and not quantity even in this industry. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;If you can go and find a link that is so powerful that it propels you to the top of the search engines then it can be worth paying a lot of money for. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Of course if it stands out like a sore thumb then don't expect it to last very long. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.debtbusterloans.com%2F&amp;amp;bwm=i&amp;amp;bwmo=d&amp;amp;bwmf=u" Window="Self"&gt;5.4 million links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.nortonfinance.co.uk&amp;amp;bwm=i&amp;amp;bwmo=d&amp;amp;bwmf=u" Window="Self"&gt;3 million links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.alliance-leicester.co.uk%2Floans%2Findex.asp&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;556 links&lt;/Link&gt; (and one from economist.com) &lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.moneysupermarket.com%2Floans%2F&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;9,000 links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.moneyexpert.com%2FCompare-Loans.aspx&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;13.5 million links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fmoney.uk.msn.com%2Floans%2F&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;3400 links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.thriftyscot.co.uk%2FLoans%2F&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;37000 links&lt;/Link&gt;&#160;&lt;LineBreak /&gt;&lt;Link URL="https://siteexplorer.search.yahoo.com/advsearch;_ylt=Amb3N2zul7NJBCykXv6aHbDbl8kF?p=http%3A%2F%2Fwww.fool.co.uk%2Floans%2Fcompare-loans.aspx&amp;amp;bwm=i&amp;amp;bwmo=d" Window="Self"&gt;362 links&lt;/Link&gt; (including one from economist.com).&lt;/Paragraph&gt;
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  <created-at type="datetime">2008-04-23T14:34:00+01:00</created-at>
  <enabled-blog-comments-count type="integer">3</enabled-blog-comments-count>
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  &lt;p&gt;
    &lt;strong&gt;This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.&lt;/strong&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
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  <name>Just how powerful is one link?</name>
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  <published-at type="datetime">2008-04-28T09:36:00+01:00</published-at>
  <slug>just-how-powerful-is-one-link</slug>
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  <updated-at type="datetime">2009-04-30T01:09:17+01:00</updated-at>
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