42244 2 3 econsultancy_xml <p>There are a lot of laptops on the market, so shoppers need to be provided with the tools and information to help them to make a choice. </p> <p> <em>So how do the two websites compare for a search for laptops?</em> </p> <p> <strong>Comet</strong> - after selecting 'laptops' from the homepage, this is the page I get on the site: </p> <p> <img alt="Comet - laptop search" src="http://farm3.static.flickr.com/2301/2449027842_1532342006_o.jpg" /> </p> <p>The entire range of laptops is displayed and sorted according to lowest price first. Working through this list would be a daunting task, as there are 82 laptops on display. </p> <p>You don't have to trawl through the entire range though, as Comet had provided some filtering options to help users narrow down their search: </p> <p> <img alt="Comet feature filtering options" src="http://farm3.static.flickr.com/2333/2448225385_d6f9a181b8_o.jpg" /> </p> <p>Users can look for laptops according to brand, price range, RAM, screen size, and so on. There are eight filtering options in total, which covers most features people are looking for when buying a laptop. </p> <p>These feature filtering options make it so much easier to browse through a site, and eliminate irrelevant products. In addition, Comet has given the amount of products which match each filtering option, to help customers avoiding searches with no results. </p> <p>All this means that, if I am looking for a high performance laptop, I can detail the memory size, processor speed etc, all of which helps narrow my options and eventually make a decision. </p> <p> <strong>PC World</strong> - this is the start page for a laptop search on PC World: </p> <p> <img alt="PC World laptop search" src="http://farm4.static.flickr.com/3207/2448204345_4d763e504c_o.jpg" /> </p> <p>Now, PC World does give me a few options to narrow my search, but not the same range as Comet. I can choose from small or large screen, business laptops, accessories, and that's about it. </p> <p>Having chosen one of these options, I still have 28 laptops to go through but, unlike Comet, my filtering options are limited: </p> <p> <img alt="PC World filtering options" src="http://farm3.static.flickr.com/2295/2449061756_e5528398cc_o.jpg" /> </p> <p>I can narrow my search by brand and price, and that's it. This means that, if I want to look at laptops according to processor speed or memory capacity, I'm forced to trawl through the list looking at each laptop in turn. </p> <p> <strong>Product pages</strong> </p> <p>Search / filtering issues aside, both sites provide the kind of technical information and product pictures that users would need to help them decide on the best product. </p> <p>Comet's product pages have the edge here though, as the information is laid out more clearly, while useful links to further technical information have been provided  on the right hand side of the page. </p> <p>It has also started to display product reviews, provided by <a href="/blog/2292-reevoo-receives-funding-from-french-vc-firm">Reevoo</a>. User reviews are extremely useful, especially for high value products like laptops. </p> <p> <img alt="Coment user reviews" src="http://farm3.static.flickr.com/2123/2448206121_23551922ec_o.jpg" /> </p> <p>Users are <a href="/blog/2185-user-reviews-a-must-for-etailers">coming to expect reviews</a> on e-commerce sites, and many will hunt out product reviews on other sites if an etailer doesn't already provide them. </p> <p> <strong>Conclusion</strong> </p> <p>Of the two sites, Comet was by far the most useful, and mainly due to the filtering options provided for my laptop search, which makes it so easy to narrow down the search and avoid users having to browse through too many products. </p> <p>PC World, and a number of other sites I came across would do well to adopt these kind of filtering options. </p> <p>This is the beauty of using feature filtering - not only does it help users browse and find the products they are looking for more quickly, but the gradual narrowing of options can also help funnel users towards a purchase decision. </p> <p> <strong>Related research:<br /></strong> <a href="http://econsultancy.com/reports/online-retail-user-experience-benchmarks-2006">Online Retail User Experience Benchmarks</a> </p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/985-feature-filtering-what-is-it-and-why-do-you-need-it">Feature filtering - what is it and why do you need it?</a> <br /> <a href="/blog/2270-10-things-tesco-can-do-better-online">10 things Tesco can do better online</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>There are a lot of laptops on the market, so shoppers need to be provided with the tools and information to help them to make a choice. </Paragraph> <Paragraph> <Quote>So how do the two websites compare for a search for laptops?</Quote> </Paragraph> <Paragraph> <Emphasis>Comet</Emphasis> - after selecting 'laptops' from the homepage, this is the page I get on the site: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Comet - laptop search" Source="http://farm3.static.flickr.com/2301/2449027842_1532342006_o.jpg"> </Image> </Paragraph> <Paragraph>The entire range of laptops is displayed and sorted according to lowest price first. Working through this list would be a daunting task, as there are 82 laptops on display. </Paragraph> <Paragraph>You don't have to trawl through the entire range though, as Comet had provided some filtering options to help users narrow down their search: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Comet feature filtering options" Source="http://farm3.static.flickr.com/2333/2448225385_d6f9a181b8_o.jpg"> </Image> </Paragraph> <Paragraph>Users can look for laptops according to brand, price range, RAM, screen size, and so on. There are eight filtering options in total, which covers most features people are looking for when buying a laptop. </Paragraph> <Paragraph>These feature filtering options make it so much easier to browse through a site, and eliminate irrelevant products. In addition, Comet has given the amount of products which match each filtering option, to help customers avoiding searches with no results. </Paragraph> <Paragraph>All this means that, if I am looking for a high performance laptop, I can detail the memory size, processor speed etc, all of which helps narrow my options and eventually make a decision. </Paragraph> <Paragraph> <Emphasis>PC World</Emphasis> - this is the start page for a laptop search on PC World: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="PC World laptop search" Source="http://farm4.static.flickr.com/3207/2448204345_4d763e504c_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">Now, PC World does give me a few options to narrow my search, but not the same range as Comet. I can choose from small or large screen, business laptops, accessories, and that's about it. </Paragraph> <Paragraph Align="Left">Having chosen one of these options, I still have 28 laptops to go through but, unlike Comet, my filtering options are limited: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="PC World filtering options" Source="http://farm3.static.flickr.com/2295/2449061756_e5528398cc_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">I can narrow my search by brand and price, and that's it. This means that, if I want to look at laptops according to processor speed or memory capacity, I'm forced to trawl through the list looking at each laptop in turn. </Paragraph> <Paragraph Align="Left"> <Emphasis>Product pages</Emphasis> </Paragraph> <Paragraph Align="Left">Search / filtering issues aside, both sites provide the kind of technical information and product pictures that users would need to help them decide on the best product. </Paragraph> <Paragraph Align="Left">Comet's product pages have the edge here though, as the information is laid out more clearly, while useful links to further technical information have been provided  on the right hand side of the page. </Paragraph> <Paragraph Align="Left">It has also started to display product reviews, provided by <Link URL="/blog/2292-reevoo-receives-funding-from-french-vc-firm" Window="Self">Reevoo</Link>. User reviews are extremely useful, especially for high value products like laptops. </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Coment user reviews" Source="http://farm3.static.flickr.com/2123/2448206121_23551922ec_o.jpg"> </Image> </Paragraph> <Paragraph Align="Left">Users are <Link URL="/blog/2185-user-reviews-a-must-for-etailers" Window="Self">coming to expect reviews</Link> on e-commerce sites, and many will hunt out product reviews on other sites if an etailer doesn't already provide them. </Paragraph> <Paragraph Align="Left"> <Emphasis>Conclusion</Emphasis> </Paragraph> <Paragraph Align="Left">Of the two sites, Comet was by far the most useful, and mainly due to the filtering options provided for my laptop search, which makes it so easy to narrow down the search and avoid users having to browse through too many products. </Paragraph> <Paragraph Align="Left">PC World, and a number of other sites I came across would do well to adopt these kind of filtering options. </Paragraph> <Paragraph Align="Left">This is the beauty of using feature filtering - not only does it help users browse and find the products they are looking for more quickly, but the gradual narrowing of options can also help funnel users towards a purchase decision. </Paragraph> <Paragraph Align="Left"> <Emphasis>Related research:<LineBreak /></Emphasis> <Link URL="http://econsultancy.com/reports/online-retail-user-experience-benchmarks-2006" Window="New">Online Retail User Experience Benchmarks</Link> </Paragraph> <Paragraph Align="Left"> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/985-feature-filtering-what-is-it-and-why-do-you-need-it" Window="Self">Feature filtering - what is it and why do you need it?</Link> <LineBreak /> <Link URL="/blog/2270-10-things-tesco-can-do-better-online" Window="Self">10 things Tesco can do better online</Link> </Paragraph> </FormattedContent> 2008-04-28T13:34:00+01:00 2 1 econsultancy_xml <p> <strong>I've been looking for a new laptop lately and have been doing my research online at a number of sites. </strong> </p> <p>Two of the best known are PC World and Comet, so how do they measure up?</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>I've been looking for a new laptop lately and have been doing my research online at a number of sites. </Emphasis> </Paragraph> <Paragraph>Two of the best known are PC World and Comet, so how do they measure up?</Paragraph> </FormattedContent> false 2394 <p>Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> and our <strong><a href="http://econsultancy.com/reports/template-files-for-web-projects">Web Project Management Template Files</a></strong> for more information.</p> <p>Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our <strong><a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a></strong> and our <strong><a href="http://econsultancy.com/reports/template-files-for-web-projects">Web Project Management Template Files</a></strong> for more information.</p> 365524 Site comparison: Comet v PC World false 2008-04-30T09:43:00+01:00 site-comparison-comet-v-pc-world 2009-04-30T01:35:57+01:00 2009-10-13T09:37:21+01:00 621