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Having partnered with <a href="http://globalwinestocks.com/">Globalwinestocks.com</a>, the site now provides price information from 3,000 wine merchants and 5,000 producers. <a href="http://www.snooth.com/">Snooth</a> (a made-up word) now has a database of over 200,000 wines around the world. Snooth has a visually appealing and intuitive interface. Users can start their search for a wine via a simple search box, entering wine make, type of grape, and so on. <img alt="Snooth search results" src="http://farm4.static.flickr.com/3077/2456620786_edc1627e6f_o.jpg" /> Results are ranked by average rating, which makes it easier to pick a good bottle. A search for something like 'Rioja' will produce thousands of results, but Snooth has provided some useful <a href="/blog/985-feature-filtering-what-is-it-and-why-do-you-need-it">filtering options</a> to help people narrow their searches. Users can narrow their options by price range, type of grape, wine producing region, tags and location of wine merchant: <img alt="Snooth filtering options" src="http://farm4.static.flickr.com/3202/2456621110_e6917c3c39_o.jpg" /> UK users can search for wine from merchants based in the UK, or by selecting specific merchants from the list: <img alt="Snooth merchants list" src="http://farm3.static.flickr.com/2331/2455792411_1c867e7b28_o.jpg" /> All these tools are helpful for searchers, while the product pages provide useful information, display other users' reviews, and provide details of where to buy wines: <img alt="Snooth " src="http://farm4.static.flickr.com/3221/2455792179_5d09d2098a_o.jpg" /> So far, so good, but the site does have a few usability flaws. You need to reselect your filtering options for each different search, which can be annoying. Also, prices on the searches and wine product pages are displayed in dollars, and only change to GBP once you have clicked the 'buy it now' link. Snooth claims to have over 1m page views per month and makes money via affiliate partnerships with wine merchants. Users that wish to buy wine via the site are redirected to the relevant merchant. The site also claims that its conversion rate of clicks to sales is over 5%. Thanks to the impressive range of wines and merchants, the site is a very useful way of finding a good bottle of wine. From a UK perspective, it will be much better once there are more reviews and user ratings available but, a couple of usability problems aside, it is an excellent resource. It's hard to think of too many competitors for Snooth. <a href="http://www.lovethatwine.co.uk/">Love that Wine</a> in the UK provides reviews and ratings but is far less appealing, while <a href="http://www.supermarketwine.com/">SupermarketWine</a>, another UK site, does a better job of aggregating reviews and ratings for wines from supermarkets and off licences. Related stories: <a href="/blog/1230-virgin-wines-relaunches-adds-wine-auctions">Virgin Wines relaunches, adds 'wine auctions'</a> <a href="/blog/1781-behavioural-targeting-ask-your-wine-waiter">Behavioural targeting – ask your wine waiter</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Having partnered with <Link URL="http://globalwinestocks.com/" Window="Self">Globalwinestocks.com</Link>, the site now provides price information from 3,000 wine merchants and 5,000 producers. <Link URL="http://www.snooth.com/" Window="Self">Snooth</Link> (a made-up word) now has a database of over 200,000 wines around the world. </Paragraph> <Paragraph>Snooth has a visually appealing and intuitive interface. Users can start their search for a wine via a simple search box, entering wine make, type of grape, and so on. </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Snooth search results" Source="http://farm4.static.flickr.com/3077/2456620786_edc1627e6f_o.jpg"> </Image> </Paragraph> <Paragraph>Results are ranked by average rating, which makes it easier to pick a good bottle. A search for something like 'Rioja' will produce thousands of results, but Snooth has provided some useful <Link URL="/blog/985-feature-filtering-what-is-it-and-why-do-you-need-it" Window="Self">filtering options</Link> to help people narrow their searches.</Paragraph> <Paragraph>Users can narrow their options by price range, type of grape, wine producing region, tags and location of wine merchant: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Snooth filtering options" Source="http://farm4.static.flickr.com/3202/2456621110_e6917c3c39_o.jpg"> </Image> </Paragraph> <Paragraph>UK users can search for wine from merchants based in the UK, or by selecting specific merchants from the list: </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Snooth merchants list" Source="http://farm3.static.flickr.com/2331/2455792411_1c867e7b28_o.jpg"> </Image> </Paragraph> <Paragraph>All these tools are helpful for searchers, while the product pages provide useful information, display other users' reviews, and provide details of where to buy wines:</Paragraph> <Paragraph Align="Center"> <Image AlternateText="Snooth " Source="http://farm4.static.flickr.com/3221/2455792179_5d09d2098a_o.jpg"> </Image> </Paragraph> <Paragraph>So far, so good, but the site does have a few usability flaws. You need to reselect your filtering options for each different search, which can be annoying. </Paragraph> <Paragraph>Also, prices on the searches and wine product pages are displayed in dollars, and only change to GBP once you have clicked the 'buy it now' link. </Paragraph> <Paragraph>Snooth claims to have over 1m page views per month and makes money via affiliate partnerships with wine merchants. Users that wish to buy wine via the site are redirected to the relevant merchant. The site also claims that its conversion rate of clicks to sales is over 5%. </Paragraph> <Paragraph>Thanks to the impressive range of wines and merchants, the site is a very useful way of finding a good bottle of wine. From a UK perspective, it will be much better once there are more reviews and user ratings available but, a couple of usability problems aside, it is an excellent resource. </Paragraph> <Paragraph>It's hard to think of too many competitors for Snooth. <Link URL="http://www.lovethatwine.co.uk/" Window="Self">Love that Wine</Link> in the UK provides reviews and ratings but is far less appealing, while <Link URL="http://www.supermarketwine.com/" Window="Self">SupermarketWine</Link>, another UK site, does a better job of aggregating reviews and ratings for wines from supermarkets and off licences.</Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1230-virgin-wines-relaunches-adds-wine-auctions" Window="Self">Virgin Wines relaunches, adds 'wine auctions'</Link> <LineBreak /> <Link URL="/blog/1781-behavioural-targeting-ask-your-wine-waiter" Window="Self">Behavioural targeting – ask your wine waiter</Link> </Paragraph> </FormattedContent>

2008-05-01T10:27:00+01:00

econsultancy_xml

Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries. <img alt="Snooth" src="http://farm3.static.flickr.com/2362/2455758467_e907c23cdb_o.jpg" />

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image AlternateText="Snooth" Source="http://farm3.static.flickr.com/2362/2455758467_e907c23cdb_o.jpg"> </Image> </Paragraph> </FormattedContent>

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Econsultancy has a wide range of documents to help you with designing websites from start to finish. Check out our <a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a> and our <a href="http://econsultancy.com/reports/template-files-for-web-projects">Web Project Management Template Files</a> for more information.

365548

Site review: Snooth false

2008-05-02T08:30:00+01:00

site-review-snooth

2009-04-28T23:09:08+01:00

2009-10-13T09:37:31+01:00

463