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  &lt;p&gt;
    &lt;strong&gt;Range of music&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Apple's iTunes store has more than 6m songs available for download, and Tesco is unable to match this, though it has launched with an impressive 3m tracks. &lt;/p&gt;
  &lt;p&gt;However, only 1.6m of these are mp3 files that are compatible with iPods, so it cannot compete with the range of music available on the iTunes Store at the moment. &lt;/p&gt;
  &lt;p&gt;Tesco has said that it will have all 3m of its tracks on mp3 by the end of the year though, as well as downloads of TV, films and games. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Pricing&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The latest albums on Tesco are priced at &#163;7.97 each, with individual tracks priced at 79p, while some older albums are available at &#163;4.97, so no big difference from the iTunes store. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Navigation / browsing&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The Tesco site is easy to use and navigate around, though I'm not sure about the use of Flash to display some of the latest albums on the homepage. &lt;/p&gt;
  &lt;p&gt;It may be nice to look at, but it increases the load time of the web page and&#160;is very difficult to manipulate. Besides, it&#160;doesn't really help the site's users to choose an album or track to download: &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Tesco Digital flash display" src="http://farm3.static.flickr.com/2347/2491855549_a374163180_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;Flash issues aside, it's&#160;simple enough&#160;to find the music you want. The latest album and single releases are listed on the page and easy to find, while users can choose to search by artist or song title, or browse by genre. &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Tesco Digital browse by genre" src="http://farm3.static.flickr.com/2253/2491854989_f5c2f09cda_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;The browsing works a little better than iTunes, even though Apple's store offers a wider range of genres and sub-genres. You won't be able to search for German folk or death metal on Tesco Digital, but you can with Apple. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Basket / Checkout&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Tesco Digital's customers will first have to install the Tesco Download Manager before making a purchase, but&#160;this took less than a minute for&#160;me, so no great problem there. &lt;/p&gt;
  &lt;p&gt;Once you have chosen albums and tracks, Tesco provides a clear basket / checkout link, and users can expand the basket to see their purchases and choose to remove any if they want: &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Tesco Digital basket" src="http://farm3.static.flickr.com/2198/2492721140_933eeae18d_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;However, Tesco Digital requires users to register with the site before they can purchase any music, even if you are already registered with Tesco.com, which is annoying: &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Tesco Digital checkout" src="http://farm3.static.flickr.com/2160/2492679828_ff2f8745f8_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;The site does at least list the benefits of registering, such as the ability to add items to your basket and save them for future visits, double clubcard points, and so on. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Conclusion&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Tesco Digital cannot match the sheer volume of tracks available with iTunes at the moment, but it has created an impressive and usable site with a decent range of music on offer. &lt;/p&gt;
  &lt;p&gt;Offering iPod compatible tracks is a good move, and the site may become more of a competitor to iTunes once it has more mp3 tracks available, as it doesn't beast iTunes at the moment on price or range of music. &lt;/p&gt;
  &lt;p&gt;Apple's download store&#160;now has&#160;other competitors offering DRM-free downloads, which Tesco doesn't. &lt;a href="/blog/1780-amazon-launches-music-download-site-in-beta"&gt;Amazon recently launched its download site&lt;/a&gt; outside the UK, with 2m tracks available, while &lt;a href="/blog/2338-myspace-lines-up-music-labels-to-compete-with-itunes"&gt;MySpace Music&lt;/a&gt; could become a serious contender. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;br /&gt;&lt;/strong&gt;
    &lt;a href="/blog/110-10-reasons-why-i-ll-swap-my-ipod-for-a-zune"&gt;10 reasons why I&#8217;ll swap my iPod for a Zune&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1696-hey-nbc-apple-already-does-variable-pricing"&gt;Hey, NBC! Apple already does variable pricing&#8230;&lt;/a&gt;
  &lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Range of music&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Apple's iTunes store has more than 6m songs available for download, and Tesco is unable to match this, though it has launched with an impressive 3m tracks. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;However, only 1.6m of these are mp3 files that are compatible with iPods, so it cannot compete with the range of music available on the iTunes Store at the moment. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Tesco has said that it will have all 3m of its tracks on mp3 by the end of the year though, as well as downloads of TV, films and games. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Pricing&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The latest albums on Tesco are priced at &#163;7.97 each, with individual tracks priced at 79p, while some older albums are available at &#163;4.97, so no big difference from the iTunes store. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Navigation / browsing&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The Tesco site is easy to use and navigate around, though I'm not sure about the use of Flash to display some of the latest albums on the homepage. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;It may be nice to look at, but it increases the load time of the web page and&#160;is very difficult to manipulate. Besides, it&#160;doesn't really help the site's users to choose an album or track to download: &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Tesco Digital flash display" Source="http://farm3.static.flickr.com/2347/2491855549_a374163180_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Flash issues aside, it's&#160;simple enough&#160;to find the music you want. The latest album and single releases are listed on the page and easy to find, while users can choose to search by artist or song title, or browse by genre. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Tesco Digital browse by genre" Source="http://farm3.static.flickr.com/2253/2491854989_f5c2f09cda_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The browsing works a little better than iTunes, even though Apple's store offers a wider range of genres and sub-genres. You won't be able to search for German folk or death metal on Tesco Digital, but you can with Apple. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Basket / Checkout&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Tesco Digital's customers will first have to install the Tesco Download Manager before making a purchase, but&#160;this took less than a minute for&#160;me, so no great problem there. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Once you have chosen albums and tracks, Tesco provides a clear basket / checkout link, and users can expand the basket to see their purchases and choose to remove any if they want: &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Tesco Digital basket" Source="http://farm3.static.flickr.com/2198/2492721140_933eeae18d_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;However, Tesco Digital requires users to register with the site before they can purchase any music, even if you are already registered with Tesco.com, which is annoying: &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Tesco Digital checkout" Source="http://farm3.static.flickr.com/2160/2492679828_ff2f8745f8_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The site does at least list the benefits of registering, such as the ability to add items to your basket and save them for future visits, double clubcard points, and so on. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Conclusion&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Tesco Digital cannot match the sheer volume of tracks available with iTunes at the moment, but it has created an impressive and usable site with a decent range of music on offer. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Offering iPod compatible tracks is a good move, and the site may become more of a competitor to iTunes once it has more mp3 tracks available, as it doesn't beast iTunes at the moment on price or range of music. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Apple's download store&#160;now has&#160;other competitors offering DRM-free downloads, which Tesco doesn't. &lt;Link URL="/blog/1780-amazon-launches-music-download-site-in-beta" Window="Self"&gt;Amazon recently launched its download site&lt;/Link&gt; outside the UK, with 2m tracks available, while &lt;Link URL="/blog/2338-myspace-lines-up-music-labels-to-compete-with-itunes" Window="Self"&gt;MySpace Music&lt;/Link&gt; could become a serious contender. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;LineBreak /&gt;&lt;/Emphasis&gt;
    &lt;Link URL="/blog/110-10-reasons-why-i-ll-swap-my-ipod-for-a-zune" Window="Self"&gt;10 reasons why I&#8217;ll swap my iPod for a Zune&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1696-hey-nbc-apple-already-does-variable-pricing" Window="Self"&gt;Hey, NBC! Apple already does variable pricing&#8230;&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2008-05-14T16:17:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;This week sees the launch of Tesco Digital, the supermarket giant's answer to iTunes.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;We've taken a look at the new site to see how it compares with Apple's all-conquering download store, which has accounted for&#160;around 70% of worldwide online digital music sales. &lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Tesco Digital" src="http://farm3.static.flickr.com/2025/2491768567_0979fa7923_o.jpg" /&gt;
  &lt;/p&gt;
</extract-formatted>
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;This week sees the launch of Tesco Digital, the supermarket giant's answer to iTunes.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;We've taken a look at the new site to see how it compares with Apple's all-conquering download store, which has accounted for&#160;around 70% of worldwide online digital music sales. &lt;/Paragraph&gt;
  &lt;Paragraph Align="Center"&gt;
    &lt;Image AlternateText="Tesco Digital" Source="http://farm3.static.flickr.com/2025/2491768567_0979fa7923_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Refer also to Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/user-experience-buyers-guide"&gt;User Experience Buyer's Guide&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; for more information about best practice in these areas.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Refer also to Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/user-experience-buyers-guide"&gt;User Experience Buyer's Guide&lt;/a&gt;&lt;/strong&gt; and &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide"&gt;Effective Web Design Guide&lt;/a&gt;&lt;/strong&gt; for more information about best practice in these areas.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">365625</legacy-article-id>
  <name>Tesco's iTunes competitor - how does it shape up?</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2008-05-15T13:40:00+01:00</published-at>
  <slug>tesco-s-itunes-competitor-how-does-it-shape-up</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T19:37:05+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:38:23+01:00</updated-at>
  <views-count type="integer">1426</views-count>
</blog-post>
