6683 0 3 econsultancy_xml <p>LiveWorld has developed social networking applications such as blogs and messageboards for firms including MTV Latin America and eBay.</p> <p>"<em>In less than two months since announcing the LiveWorld-WPP joint venture, we have already closed new community marketing programs with major brands</em>," said Mark Read, strategy director, WPP and CEO of wpp.com. </p> <p>Other participants in the investment included Abundance Partners, several partners of Allegis Capital, a California-based venture capital firm with an existing position in LiveWorld, and several partners in the DragonBridge, a fund focused on the development of new business in China.</p> <p>The move also follows WPP’s recent investment in online reputation monitoring firm <a href="/blog/168-wpp-buys-into-social-media-firm">Visible Technologies</a>, whose CEO Adam Selig we interviewed earlier this month.</p> <p>WPP also recently bought into video game advertising company <a href="http://www.wildtangent.com/index.html?pageID=home">WildTangent</a>, and is expected to make more investments in the new media space later this year.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>LiveWorld has developed social networking applications such as blogs and messageboards for firms including MTV Latin America and eBay.</Paragraph> <Paragraph>"<Quote>In less than two months since announcing the LiveWorld-WPP joint venture, we have already closed new community marketing programs with major brands</Quote>," said Mark Read, strategy director, WPP and CEO of wpp.com. </Paragraph> <Paragraph>Other participants in the investment included Abundance Partners, several partners of Allegis Capital, a California-based venture capital firm with an existing position in LiveWorld, and several partners in the DragonBridge, a fund focused on the development of new business in China.</Paragraph> <Paragraph>The move also follows WPP’s recent investment in online reputation monitoring firm <Link URL="/blog/168-wpp-buys-into-social-media-firm" Window="New">Visible Technologies</Link>, whose CEO Adam Selig we interviewed earlier this month.</Paragraph> <Paragraph>WPP also recently bought into video game advertising company <Link URL="http://www.wildtangent.com/index.html?pageID=home" Window="New">WildTangent</Link>, and is expected to make more investments in the new media space later this year.</Paragraph> </FormattedContent> 2006-09-13T10:02:00+01:00 0 1 econsultancy_xml <p> <strong>Ad giant </strong> <a href="http://www.wpp.com"> <strong>WPP</strong> </a> <strong>has continued its online spending spree, leading a $2m round of funding in internet marketing outfit <a href="http://liveworld.com/">LiveWorld</a>.</strong> </p> <p>The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Ad giant </Emphasis> <Link URL="http://www.wpp.com" Window="New"> <Emphasis>WPP</Emphasis> </Link> <Emphasis>has continued its online spending spree, leading a $2m round of funding in internet marketing outfit <Link URL="http://liveworld.com/" Window="New">LiveWorld</Link>.</Emphasis> </Paragraph> <Paragraph>The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.</Paragraph> </FormattedContent> false 244 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 361677 LiveWorld gets WPP cash injection false 2006-09-13T10:31:00+01:00 liveworld-gets-wpp-cash-injection 2009-04-28T22:33:22+01:00 2009-10-13T08:35:57+01:00 249