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<p>
<strong>Link within your content</strong>
</p>
<p>Scott advises webmasters to go through their site's content and work out where it would make sense to link to other pages which you want to rank better. </p>
<p>Make sure that the anchor text matches the keywords and phrases that you want the pages to rank well for. Scott also advises that these target keywords should appear on the destination page, as this will make the linking more effective. </p>
<p>
<strong>Link from stronger pages</strong>
</p>
<p>Some webpages may be more popular in the search rankings and receive more links than the rest of your website. You can strengthen these weaker pages by including some contextual links to them from the stronger pages. <br /></p>
<p>Some additional tips from E-consultancy's SEO Guide...</p>
<p>
<strong>Links from footers</strong>
</p>
<p>This approach can also help with usability, as it is effectively a mini site map on every page. It also allows you to include some lengthy to be included. </p>
<p>For example, E-consultancy ranks well in Google for keyphrases such as <a href="http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4GGIH_en-GBGB277GB277&q=Web+Project+Management+">'web project management'</a> and <a href="http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4GGIH_en-GBGB277GB277&q=Online+Surveys+%26+Research">'online surveys & research'</a>, both of which are included in the footer. </p>
<p>
<strong>Sitemaps</strong>
</p>
<p>Spending time on an effective sitemap is not only effective for SEO, but also has usability benefits. </p>
<ul>
<li>Always have a sitemap with text links, not images. <br /><br /></li>
<li>Make sure your anchor text reflects user behaviour and keyphrase analysis, so include not just product names, but also the most popular keywords for that page. </li>
</ul>
<p>
<strong>Links from e-newsletters and blogs</strong>
</p>
<p>Articles in newsletters and blogs are another source of internal links and, as they are often hosted on separate or sub-domains, they may provide additional value. </p>
<p>Include relevant anchor text in the links back to the main site, not just the title of the article. <br /><br /></p>
<p>
<strong>Related research:</strong>
<a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">
<br />
</a>
<a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007">SEO Best Practice Guide</a>
<a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">
<br />Paid Search Marketing (PPC) - Best Practice Guide</a>
<br />
<a href="http://econsultancy.com/reports/search-engine-optimisation-seo-a-beginner-s-guide">Search Engine Optimisation (SEO): A Beginner's Guide</a>
</p>
<p>
<strong>Related stories:<br /></strong>
<a href="/blog/1028-what-are-the-most-important-search-engine-ranking-factors">What are the most important search engine 'ranking factors'?</a>
<br />
<a href="/blog/2086-how-to-evaluate-link-opportunities-in-2008">How to evaluate link opportunities in 2008</a> </p>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">
<Paragraph>
<Emphasis>Link within your content</Emphasis>
</Paragraph>
<Paragraph>Scott advises webmasters to go through their site's content and work out where it would make sense to link to other pages which you want to rank better. </Paragraph>
<Paragraph>Make sure that the anchor text matches the keywords and phrases that you want the pages to rank well for. Scott also advises that these target keywords should appear on the destination page, as this will make the linking more effective. </Paragraph>
<Paragraph>
<Emphasis>Link from stronger pages</Emphasis>
</Paragraph>
<Paragraph>Some webpages may be more popular in the search rankings and receive more links than the rest of your website. You can strengthen these weaker pages by including some contextual links to them from the stronger pages. <LineBreak /></Paragraph>
<Paragraph>Some additional tips from E-consultancy's SEO Guide...</Paragraph>
<Paragraph>
<Emphasis>Links from footers</Emphasis>
</Paragraph>
<Paragraph>This approach can also help with usability, as it is effectively a mini site map on every page. It also allows you to include some lengthy to be included. </Paragraph>
<Paragraph>For example, E-consultancy ranks well in Google for keyphrases such as <Link URL="http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4GGIH_en-GBGB277GB277&q=Web+Project+Management+" Window="Self">'web project management'</Link> and <Link URL="http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4GGIH_en-GBGB277GB277&q=Online+Surveys+%26+Research" Window="Self">'online surveys & research'</Link>, both of which are included in the footer. </Paragraph>
<Paragraph>
<Emphasis>Sitemaps</Emphasis>
</Paragraph>
<Paragraph>Spending time on an effective sitemap is not only effective for SEO, but also has usability benefits. </Paragraph>
<List Type="Disc">
<ListItem>Always have a sitemap with text links, not images. <LineBreak /><LineBreak /></ListItem>
<ListItem>Make sure your anchor text reflects user behaviour and keyphrase analysis, so include not just product names, but also the most popular keywords for that page. </ListItem>
</List>
<Paragraph>
<Emphasis>Links from e-newsletters and blogs</Emphasis>
</Paragraph>
<Paragraph>Articles in newsletters and blogs are another source of internal links and, as they are often hosted on separate or sub-domains, they may provide additional value. </Paragraph>
<Paragraph>Include relevant anchor text in the links back to the main site, not just the title of the article. <LineBreak /><LineBreak /></Paragraph>
<Paragraph>
<Emphasis>Related research:</Emphasis>
<Link URL="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide" Window="Self">
<LineBreak />
</Link>
<Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="Self">SEO Best Practice Guide</Link>
<Link URL="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide" Window="Self">
<LineBreak />Paid Search Marketing (PPC) - Best Practice Guide</Link>
<LineBreak />
<Link URL="http://econsultancy.com/reports/search-engine-optimisation-seo-a-beginner-s-guide" Window="Self">Search Engine Optimisation (SEO): A Beginner's Guide</Link>
</Paragraph>
<Paragraph>
<Emphasis>Related stories:<LineBreak /></Emphasis>
<Link URL="/blog/1028-what-are-the-most-important-search-engine-ranking-factors" Window="Self">What are the most important search engine 'ranking factors'?</Link>
<LineBreak />
<Link URL="/blog/2086-how-to-evaluate-link-opportunities-in-2008" Window="Self">How to evaluate link opportunities in 2008</Link> </Paragraph>
</FormattedContent>
2008-06-16T11:04:00+01:00
0
1
econsultancy_xml
<p>
<strong>Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.</strong>
</p>
<p>Scott Allen of Search Engine Guide has written a useful article on <a href="http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php">internal linking strategies</a>. Here are a couple of his tips, alongside some from our <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007">SEO Best Practice Guide</a>... </p>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">
<Paragraph>
<Emphasis>Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.</Emphasis>
</Paragraph>
<Paragraph>Scott Allen of Search Engine Guide has written a useful article on <Link URL="http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php" Window="Self">internal linking strategies</Link>. Here are a couple of his tips, alongside some from our <Link URL="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide-2007" Window="Self">SEO Best Practice Guide</Link>... </Paragraph>
</FormattedContent>
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<p>Econsultancy's <strong><a href="http://econsultancy.com/reports/managing-digital-channels-best-practice-guide">Managing Digital Channels Best Practice Guide</a></strong> is a must-have guide for anyone involved in client-side digital marketing at a strategic level. Answers on questions about KPIs, team and organisational structures, budgeting, skills, ... plus much more.</p>
<p>Econsultancy's <strong><a href="http://econsultancy.com/reports/managing-digital-channels-best-practice-guide">Managing Digital Channels Best Practice Guide</a></strong> is a must-have guide for anyone involved in client-side digital marketing at a strategic level. Answers on questions about KPIs, team and organisational structures, budgeting, skills, ... plus much more.</p>
365806
Tips on internal linking strategy
false
2008-06-19T13:14:00+01:00
tips-on-internal-linking-strategy
2009-04-28T23:11:03+01:00
2009-10-13T09:40:59+01:00
823