6683 2 3 econsultancy_xml <p>The move will give <a href="http://www.artemisonline.co.uk/">Artemis</a> a "<em>significant minority shareholding</em>" in the Edinburgh-based company, which has already received £1m from its founders.</p> <p>Set up by former Ernst &amp; Young partner Eamonn Rice, mform is due to launch in the autumn, entering an already competitive market that includes <a href="http://www.moneysupermarket.com">moneysupermarket.com</a>, <a href="http://www.moneynet.co.uk">moneynet.co.uk</a>, <a href="http://www.confused.com">confused.com</a> and SMG's <a href="http://www.PeoplesChampion.com">PeoplesChampion.com</a>.</p> <p>Rice told <em>The Scotsman</em> that mform would have a number of unique features and aim to compete with traditional mortgage brokers, particularly for remortgages. He aims to break even within 12 months of launch and hit revenues of £10m within three years.</p> <p>He said: "<em>With well over 6,000 mortgages from more than 100 lenders to choose from, many consumers find the process of choosing a mortgage product to be complicated and stressful. It does not need to be and we aim to make it simple, fast and efficient.</em></p> <p>"<em>We are targeting a significant share of the residential mortgage market. We are delighted that Artemis is backing us because it has a great reputation for picking winners.</em>"</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The move will give <Link URL="http://www.artemisonline.co.uk/" Window="New">Artemis</Link> a "<Quote>significant minority shareholding</Quote>" in the Edinburgh-based company, which has already received £1m from its founders.</Paragraph> <Paragraph>Set up by former Ernst &amp; Young partner Eamonn Rice, mform is due to launch in the autumn, entering an already competitive market that includes <Link URL="http://www.moneysupermarket.com" Window="New">moneysupermarket.com</Link>, <Link URL="http://www.moneynet.co.uk" Window="New">moneynet.co.uk</Link>, <Link URL="http://www.confused.com" Window="New">confused.com</Link> and SMG's <Link URL="http://www.PeoplesChampion.com" Window="New">PeoplesChampion.com</Link>.</Paragraph> <Paragraph>Rice told <Quote>The Scotsman</Quote> that mform would have a number of unique features and aim to compete with traditional mortgage brokers, particularly for remortgages. He aims to break even within 12 months of launch and hit revenues of £10m within three years.</Paragraph> <Paragraph>He said: "<Quote>With well over 6,000 mortgages from more than 100 lenders to choose from, many consumers find the process of choosing a mortgage product to be complicated and stressful. It does not need to be and we aim to make it simple, fast and efficient.</Quote></Paragraph> <Paragraph>"<Quote>We are targeting a significant share of the residential mortgage market. We are delighted that Artemis is backing us because it has a great reputation for picking winners.</Quote>"</Paragraph> </FormattedContent> 2006-09-17T14:09:00+01:00 0 1 econsultancy_xml <p> <strong>Investment group Artemis has ploughed around £5m into the upcoming mortgage comparison site <a href="http://www.mform.co.uk/">mform</a>, according to a report in <a href="http://business.scotsman.com/index.cfm?id=1372282006">The Scotsman</a>.</strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Investment group Artemis has ploughed around £5m into the upcoming mortgage comparison site <Link URL="http://www.mform.co.uk/" Window="New">mform</Link>, according to a report in <Link URL="http://business.scotsman.com/index.cfm?id=1372282006" Window="New">The Scotsman</Link>.</Emphasis> </Paragraph> </FormattedContent> false 255 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/comparison-engines-buyer-s-guide-2008">Comparison Engines Buyer's Guide</a></strong>, which covers some of the main trends and challenges affecting this sector and includes profiles of leading comparison shopping engines and aggregators.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/comparison-engines-buyer-s-guide-2008">Comparison Engines Buyer's Guide</a></strong>, which covers some of the main trends and challenges affecting this sector and includes profiles of leading comparison shopping engines and aggregators.</p> 361704 Financial comparison site gets £5m funding false 2006-09-17T20:50:00+01:00 financial-comparison-site-gets-5m-funding 2009-04-28T22:33:34+01:00 2009-10-13T08:36:17+01:00 277