51927

econsultancy_xml

This year's Online Lead Generation (B2C) Report, produced by E-consultancy in association with <a href="http://www.clash-media.com/">Clash-Media</a>, is based on a survey of 600 digital marketers carried out in May 2008. Highlights from the report’s findings include: <ul><li>Natural search (79%), email marketing - in-house lists (75%) and paid search (71%) are the most commonly used online methods for lead generation. </li></ul><ul><li>More than half of company respondents (52%) said that natural search was “very effective". Just under half (48%) said that paid search (PPC) was very effective.</li></ul><ul><li>A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).</li></ul><ul><li>PPC is getting a bigger proportion of online lead generation budgets (33%), even though natural search is perceived to be better value for money.</li></ul><ul><li>SEO now only gets 15% of the budget compared to 18% last year. </li></ul>It is clear from the report that online lead generation is becoming more important to businesses. Despite this, just over half of company respondents feel that their company isn't exploiting this type of marketing as effectively as they could be, illustrating that online lead generation delivers <a href="http://www.marketingvox.com/online-lead-generation-delivers-but-can-be-better-used-039266/">results</a> but could be used better. The report found that a greater proportion of the online lead generation budget is attributed to PPC, despite SEO being seen as providing the best value for money. The report provides good news for SEOs and email marketers, clearly <a href="http://www.marketingpilgrim.com/2008/06/b2c-lead-report-good-news-for-seos-and-email-marketers.html">demonstrating</a> that natural search and email marketing typically provide better value than other channels or techniques for digital marketing such as PPC, display advertising and viral marketing.However, given that the perceived effectiveness of SEO doesn't correlate with the budget for online lead generation, perhaps SEOs need to do a better job of persuading companies to buy their services. For more information, including trends, charts and the latest statistics, check out <a href="http://econsultancy.com/reports/online-lead-generation-b2c-report-2008">E-consultancy's Online Lead Generation (B2C) Report 2008. </a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <LineBreak /> <LineBreak />This year's Online Lead Generation (B2C) Report, produced by E-consultancy in association with <Link URL="http://www.clash-media.com/" Window="Self">Clash-Media</Link>, is based on a survey of 600 digital marketers carried out in May 2008.<LineBreak /><LineBreak />Highlights from the report’s findings include: <LineBreak /><List Type="Disc"><ListItem>Natural search (79%), email marketing - in-house lists (75%) and paid search (71%) are the most commonly used online methods for lead generation. </ListItem></List><List Type="Disc"><ListItem>More than half of company respondents (52%) said that natural search was “very effective". Just under half (48%) said that paid search (PPC) was very effective.</ListItem></List><List Type="Disc"><ListItem>A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).</ListItem></List><List Type="Disc"><ListItem>PPC is getting a bigger proportion of online lead generation budgets (33%), even though natural search is perceived to be better value for money.</ListItem></List><List Type="Disc"><ListItem>SEO now only gets 15% of the budget compared to 18% last year. </ListItem></List><Paragraph>It is clear from the report that online lead generation is becoming more important to businesses. Despite this, just over half of company respondents feel that their company isn't exploiting this type of marketing as effectively as they could be, illustrating that online lead generation delivers <Link URL="http://www.marketingvox.com/online-lead-generation-delivers-but-can-be-better-used-039266/" Window="Self">results</Link> but could be used better. <LineBreak /><LineBreak />The report found that a greater proportion of the online lead generation budget is attributed to PPC, despite SEO being seen as providing the best value for money. <LineBreak /><LineBreak />The report provides good news for SEOs and email marketers, clearly <Link URL="http://www.marketingpilgrim.com/2008/06/b2c-lead-report-good-news-for-seos-and-email-marketers.html" Window="Self">demonstrating</Link> that natural search and email marketing typically provide better value than other channels or techniques for digital marketing such as PPC, display advertising and viral marketing.</Paragraph><Paragraph>However, given that the perceived effectiveness of SEO doesn't correlate with the budget for online lead generation, perhaps SEOs need to do a better job of persuading companies to buy their services. <LineBreak /><LineBreak /><Emphasis><Quote>For more information, including trends, charts and the latest statistics, check out </Quote></Emphasis><Link URL="http://econsultancy.com/reports/online-lead-generation-b2c-report-2008" Window="Self">E-consultancy's Online Lead Generation (B2C) Report 2008. </Link></Paragraph></FormattedContent>

2008-06-25T15:09:00+01:00

econsultancy_xml

E-consultancy’s recently published <a href="http://econsultancy.com/reports/online-lead-generation-b2c-report-2008">online lead generation report</a> shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads. However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation. Given that search engine optimisation provides the most perceived value for money, why aren't more marketers investing in natural search over and above other methods?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>E-consultancy’s recently published </Emphasis> <Link URL="http://econsultancy.com/reports/online-lead-generation-b2c-report-2008" Window="Self">online lead generation report</Link> <Emphasis> shows that natural search, email marketing and paid search are still the most commonly used methods for generating online leads.<LineBreak /><LineBreak />However, PPC claims the larger proportion of the budget, even though natural search is seen as the most effective method for lead generation.</Emphasis> <LineBreak /> <LineBreak />Given that search engine optimisation provides the most perceived value for money, why aren't more marketers investing in natural search over and above other methods?</FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/search-engine-optimization-seo-best-practice-guide">SEO Best Practice Guide</a>, a comprehensive report about search engine optimization written by Dr Dave Chaffey which has been described as the 'SEO Bible'. We have also published a <a href="http://econsultancy.com/reports/sem-search-engine-optimisation-seo-business-case">business case</a> for SEO and a <a href="http://econsultancy.com/reports/sem-seo-request-for-proposal-rfp">Request for Proposal template file</a> for those looking to hire an SEO agency.

365861

SEO: best bang for your buck for generating online leads false

2008-06-26T15:30:00+01:00

seo-best-bang-for-your-buck-for-generating-online-leads

2009-04-29T21:54:13+01:00

2009-10-13T09:41:33+01:00

850