<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">26081</author-id>
  <blog-comments-count type="integer">1</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;My biggest surprise was the level of insight and questioning that we experienced. Not only was the understanding of digital innate (being in their early 20&#8217;s, I guess they are some of the first &#8216;digital natives&#8217; to graduate from university), but their understanding of it as a communication and marketing tool was also very high. I can honestly say that it was at least the match for the feedback and input we get from many of our MSc students.&lt;/p&gt;
  &lt;p&gt;For the delegates though, the really hard work starts now. Over the next three weeks, they will be putting together a digital strategy for a company of their choice and then presenting back to our &lt;strong&gt;assembled panel of tough digital dragons &lt;/strong&gt;at the next residential part of the program.&lt;/p&gt;
  &lt;p&gt;To make it even more difficult, we have set up a &lt;strong&gt;social learning space &lt;/strong&gt;on using the Ning network, where they have to show how their thinking and research is going. Those who just jump to the end presentation won&#8217;t get the same assessment, even if their presentation rocks. None of that internet plagiarism for this lot!&lt;/p&gt;
  &lt;p&gt;If anyone out there is looking for new digital talent and wants access to the Ning platform to see our students &#8216;digital C.Vs&#8217; as they develop, then drop us a line on &lt;a href="mailto:graduate@e-consultancy.com"&gt;graduate@e-consultancy.com&lt;/a&gt; and we&#8217;ll arrange access.&lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;My biggest surprise was the level of insight and questioning that we experienced. Not only was the understanding of digital innate (being in their early 20&#8217;s, I guess they are some of the first &#8216;digital natives&#8217; to graduate from university), but their understanding of it as a communication and marketing tool was also very high. I can honestly say that it was at least the match for the feedback and input we get from many of our MSc students.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;For the delegates though, the really hard work starts now. Over the next three weeks, they will be putting together a digital strategy for a company of their choice and then presenting back to our &lt;Emphasis&gt;assembled panel of tough digital dragons &lt;/Emphasis&gt;at the next residential part of the program.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;To make it even more difficult, we have set up a &lt;Emphasis&gt;social learning space &lt;/Emphasis&gt;on using the Ning network, where they have to show how their thinking and research is going. Those who just jump to the end presentation won&#8217;t get the same assessment, even if their presentation rocks. None of that internet plagiarism for this lot!&lt;/Paragraph&gt;
  &lt;Paragraph&gt;If anyone out there is looking for new digital talent and wants access to the Ning platform to see our students &#8216;digital C.Vs&#8217; as they develop, then drop us a line on &lt;Link URL="mailto:graduate@e-consultancy.com" Window="Self"&gt;graduate@e-consultancy.com&lt;/Link&gt; and we&#8217;ll arrange access.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2008-08-08T15:44:00+01:00</created-at>
  <enabled-blog-comments-count type="integer">0</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;strong&gt;Last week saw the first residential part of E-consultancy's &lt;/strong&gt;
    &lt;a href="http://www.e-consultancy.com/knowledge/training/graduate/default.asp"&gt;
      &lt;strong&gt;Graduate Academy &lt;/strong&gt;
    &lt;/a&gt;
    &lt;strong&gt;at Reading University and I can honestly say that it was both a pleasure and to some degree, a surprise.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;We had three days of intensive teaching lined up for our successful 28 delegates with the aim of making sure they have a sound grounding in all things digital. Eight trainers, three client speakers and 30 hours of teaching later and we hope the process is well under way.&lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Last week saw the first residential part of E-consultancy's &lt;/Emphasis&gt;
    &lt;Link URL="http://www.e-consultancy.com/knowledge/training/graduate/default.asp" Window="Self"&gt;
      &lt;Emphasis&gt;Graduate Academy &lt;/Emphasis&gt;
    &lt;/Link&gt;
    &lt;Emphasis&gt;at Reading University and I can honestly say that it was both a pleasure and to some degree, a surprise.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;We had three days of intensive teaching lined up for our successful 28 delegates with the aim of making sure they have a sound grounding in all things digital. Eight trainers, three client speakers and 30 hours of teaching later and we hope the process is well under way.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">2682</id>
  <learn-more-formatted nil="true"></learn-more-formatted>
  <learn-more-unformatted nil="true"></learn-more-unformatted>
  <legacy-article-id type="integer">366138</legacy-article-id>
  <name>Digital academy crop begins to ripen</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2008-08-08T15:44:00+01:00</published-at>
  <slug>digital-academy-crop-begins-to-ripen</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T23:13:38+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-04-28T23:13:38+01:00</updated-at>
  <views-count type="integer">385</views-count>
</blog-post>
