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Still not selling online <ul> <li> <a href="http://www.hm.com/gb/#/startpagedefault/">H&M </a>sells online in a few European countries, but still hasn't announced plans to do so in the UK, a large market for the company. A Flash-filled website that starts playing audio at you is all UK visitors will see. Not cool. </li> <li>Despite being one of the most well-known and successful shoe retailers offline in the UK, <a href="http://www.clarks.co.uk/">Clarks</a> remains one of the biggest e-commerce refuseniks. Telephone ordering is available, but this is not good enough, nor is the Flash website which is not only a usability nightmare but also, as it opens in a new window, will fall foul of many popup blockers. About as bad as it gets. </li> <li> <a href="http://www.claires.co.uk/">Claire's</a> accessories is pretty successful on the high street, but still seems to have no plans to move into online retail. </li> <li>Department store retailer <a href="http://www.fenwick.co.uk/fenwick.html">Fenwicks</a> still has no e-commerce site. Perhaps department stores don't work so well online? Then again, Selfridges is planning to roll out a transactional internet store... (see below). </li> <li>Oddly, while rivals Tesco, Sainsburys and Asda all sell online with some success, both Morrisons and Somerfield have yet to launch an e-commerce site, though Somerfield did have one which closed in 2000. <a href="http://www.morrisons.co.uk/">Morrisons</a> uses its website to advertise its latest offers and provide general information, while Somerfield lets you browse through its products and add them to a shopping list, which you can then print off and take to the store.</li> </ul> Planning to sell online <ul> <li>Last time I looked, <a href="http://www.jigsaw-online.com/index.php">Jigsaw</a> was displaying its clothing range online, but orders could only be placed by telephone. Now it has announced a move into e-commerce, and a new site is due to be launched soon. </li> <li>Homeware retailer Habitat displays its collection online, but still hasn't launched an e-commerce offering in the UK. <a href="http://www.habitat.co.uk/pws/Home.ice">Habitat </a>seems to be cautiously dipping its toe into the water, with an e-commerce trial on its <a href="http://www.habitat.fr/pws/Home.ice">French site</a>. We think Habitat would do really well online as the brand appeals to discerning buyers who aren't that price sensitive. Come on Habitat! </li> <li> <a href="http://www.selfridges.com/">Selfridges</a> does sell a limited range of its goods online, such as hampers and perfume, but it is planning a full e-commerce launch. The company isn't rushing into online retail; it <a href="http://www.drapersonline.com/news/2008/03/selfridges_to_wait_for_2010_for_ecommerce_launch.html">plans to launch </a>a transactional website in 2010. </li> </ul> Launched a transactional website <ul> <li>Spanish retail group Inditex, which owns the Zara brand, has recently launched a nifty new website selling its <a href="http://www.zarahome.com/shop/gb/en/zara-home/home">homeware range</a>, which is at least a good start. Shoppers looking for Zara's clothing range online will be disappointed though, as a <a href="http://www.zara.com/">Flash website</a> (this is clearly a trend) displaying the latest collection is all they will find. </li> </ul> Related research: <a href="http://econsultancy.com/reports/e-commerce-a-beginner-s-guide">E-commerce: A Beginner's Guide</a> <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2007">E-commerce Platforms Buyer's Guide 2007</a> Related articles: <a href="/blog/2726-the-future-challenges-of-online-retail-delivery">The future challenges of online retail - delivery</a> <a href="/blog/2721-don-t-lose-a-sale">Don't lose a sale</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Still not selling online</Emphasis> </Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.hm.com/gb/#/startpagedefault/" Window="Self">H&M </Link>sells online in a <Quote>few </Quote>European countries, but still hasn't announced plans to do so in the UK, a large market for the company. A Flash-filled website that starts playing audio at you is all UK visitors will see. Not cool.<LineBreak /><LineBreak /> </ListItem> <ListItem>Despite being one of the most well-known and successful shoe retailers offline in the UK, <Link URL="http://www.clarks.co.uk/" Window="Self">Clarks</Link> remains one of the biggest e-commerce refuseniks.<LineBreak /><LineBreak /> Telephone ordering <Quote>is </Quote>available, but this is not good enough, nor is the Flash website which is not only a usability nightmare but also, as it opens in a new window, will fall foul of many popup blockers. About as bad as it gets.<LineBreak /><LineBreak /> </ListItem> <ListItem> <Link URL="http://www.claires.co.uk/" Window="Self">Claire's</Link> accessories is pretty successful on the high street, but still seems to have no plans to move into online retail. <LineBreak /><LineBreak /> </ListItem> <ListItem>Department store retailer <Link URL="http://www.fenwick.co.uk/fenwick.html" Window="Self">Fenwicks</Link> still has no e-commerce site. Perhaps department stores don't work so well online? Then again, Selfridges is planning to roll out a transactional internet store... (see below).<LineBreak /><LineBreak /> </ListItem> <ListItem>Oddly, while rivals Tesco, Sainsburys and Asda all sell online with some success, both Morrisons and Somerfield have yet to launch an e-commerce site, though Somerfield did have one which closed in 2000. <LineBreak /><LineBreak /><Link URL="http://www.morrisons.co.uk/" Window="Self">Morrisons</Link> uses its website to advertise its latest offers and provide general information, while Somerfield lets you browse through its products and add them to a shopping list, which you can then print off and take to the store.</ListItem> </List> <Paragraph> </Paragraph> <Paragraph> <Emphasis>Planning to sell online</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Last time I looked, <Link URL="http://www.jigsaw-online.com/index.php" Window="Self">Jigsaw</Link> was displaying its clothing range online, but orders could only be placed by telephone. Now it has announced a move into e-commerce, and a new site is due to be launched soon.<LineBreak /><LineBreak /> </ListItem> <ListItem>Homeware retailer Habitat displays its collection online, but still hasn't launched an e-commerce offering in the UK. <Link URL="http://www.habitat.co.uk/pws/Home.ice" Window="Self">Habitat </Link>seems to be cautiously dipping its toe into the water, with an e-commerce trial on its <Link URL="http://www.habitat.fr/pws/Home.ice" Window="Self">French site</Link>. We think Habitat would do really well online as the brand appeals to discerning buyers who aren't that price sensitive. Come on Habitat!<LineBreak /><LineBreak /> </ListItem> <ListItem> <Link URL="http://www.selfridges.com/" Window="Self">Selfridges</Link> does sell a limited range of its goods online, such as hampers and perfume, but it is planning a full e-commerce launch.<LineBreak /><LineBreak /> The company isn't rushing into online retail; it <Link URL="http://www.drapersonline.com/news/2008/03/selfridges_to_wait_for_2010_for_ecommerce_launch.html" Window="Self">plans to launch </Link>a transactional website in 2010.<LineBreak /> </ListItem> </List> <Paragraph> <Emphasis>Launched a transactional website</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Spanish retail group Inditex, which owns the Zara brand, has recently launched a nifty new website selling its <Link URL="http://www.zarahome.com/shop/gb/en/zara-home/home" Window="Self">homeware range</Link>, which is at least a good start.<LineBreak /><LineBreak /> Shoppers looking for Zara's clothing range online will be disappointed though, as a <Link URL="http://www.zara.com/" Window="Self">Flash website</Link> (this is clearly a trend) displaying the latest collection is all they will find.<LineBreak /> </ListItem> </List> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/e-commerce-a-beginner-s-guide" Window="Self">E-commerce: A Beginner's Guide</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2007" Window="Self">E-commerce Platforms Buyer's Guide 2007</Link> </Paragraph> <Paragraph> <Emphasis>Related articles:</Emphasis> <LineBreak /> <Link URL="/blog/2726-the-future-challenges-of-online-retail-delivery" Window="Self">The future challenges of online retail - delivery</Link> <LineBreak /> <Link URL="/blog/2721-don-t-lose-a-sale" Window="Self">Don't lose a sale</Link> </Paragraph> </FormattedContent>

2008-09-15T11:01:00+01:00

econsultancy_xml

Earlier this year, I listed ten <a href="/blog/2103-10-retailers-that-don-t-sell-online">well known high street retailers that weren't selling online</a>, despite the obvious benefits of doing so. I calculated (roughly) that these companies were missing out on potential revenues of between £8m and £1.35bn for the sake of setting up an e-commerce operation. Six months later, online retail is still growing, and the reasons for selling online are just as valid, so I've taken a look to see where these companies are now with their e-commerce strategies...

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Earlier this year, I listed ten <Link URL="/blog/2103-10-retailers-that-don-t-sell-online" Window="Self">well known high street retailers that weren't selling online</Link>, despite the obvious benefits of doing so. </Emphasis> </Paragraph> <Paragraph>I calculated (roughly) that these companies were missing out on potential revenues of between £8m and £1.35bn for the sake of setting up an e-commerce operation.</Paragraph> <Paragraph>Six months later, online retail is still growing, and the reasons for selling online are just as valid, so I've taken a look to see where these companies are now with their e-commerce strategies...</Paragraph> </FormattedContent>

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Related Econsultancy reports include our <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a>, <a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a> and <a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a>. See also the <a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a>.

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Which retailers are still not selling online? false

2008-09-16T10:36:00+01:00

which-retailers-are-still-not-selling-online

2009-04-30T06:55:10+01:00

2009-10-13T09:47:25+01:00

1177