42244

econsultancy_xml

Brand bidding If you are not selling online or taking an interest in your search rankings, then others can take advantage by bidding on your brand name, taking traffic and sales that could have been yours. For example, Clarks, which doesn't sell online, has plenty of sites <a href="http://www.google.com/search?q=clarks&rls=com.microsoft:*:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7SNYK_en-GB">bidding on its brand name</a>, selling shoes: <img alt="Google brand bidding" src="http://farm4.static.flickr.com/3248/2870252222_c0e4ac32b6_o.jpg" /> Damage to reputation If you are not selling online, and someone else is selling your products (as in the example above) than you have no control over the customer's experience. If customers receive poor service from these websites, even though you have no control thisexperience is still linked to your brand, and could affect people's future perception. Boost to competitors While you are still deciding on whether to make the move into e-commerce, your competitors may already be there, building up their search rankings and improving their websites. By the time your company decides to take the plunge, you may have a lot of work to do to catch up. Limited exposure If you stick to offline retail, you have a relatively limited opportunity to make sales and, because you can only sell through your stores, a limited market for your products. Moving online means that you can sell your products around the clock when your shops are closed, while your market will no longer be limited to those places where you have retail outlets. Missing out on sales Obviously, if you don't sell online then customers searching for your brand or products that you sell will simply choose the next best thing, which will be one of your competitors. Related research: <a href="http://econsultancy.com/reports/e-commerce-a-beginner-s-guide">E-commerce: A Beginner's Guide</a> Related articles: <a href="/blog/2781-which-retailers-are-still-not-selling-online">Which retailers are still not selling online?</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Brand bidding</Emphasis> </Paragraph> <Paragraph>If you are not selling online or taking an interest in your search rankings, then others can take advantage by bidding on your brand name, taking traffic and sales that could have been yours.</Paragraph> <Paragraph>For example, Clarks, which doesn't sell online, has plenty of sites <Link URL="http://www.google.com/search?q=clarks&rls=com.microsoft:*:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7SNYK_en-GB" Window="Self">bidding on its brand name</Link>, selling shoes:</Paragraph> <Paragraph> <Image AlternateText="Google brand bidding" Source="http://farm4.static.flickr.com/3248/2870252222_c0e4ac32b6_o.jpg"> </Image> </Paragraph> <Paragraph> <Emphasis>Damage to reputation</Emphasis> </Paragraph> <Paragraph>If you are not selling online, and someone else is selling your products (as in the example above) than you have no control over the customer's experience.</Paragraph> <Paragraph>If customers receive poor service from these websites, even though you have no control thisexperience is still linked to your brand, and could affect people's future perception.</Paragraph> <Paragraph> <Emphasis>Boost to competitors</Emphasis> </Paragraph> <Paragraph>While you are still deciding on whether to make the move into e-commerce, your competitors may already be there, building up their search rankings and improving their websites.</Paragraph> <Paragraph>By the time your company decides to take the plunge, you may have a lot of work to do to catch up.</Paragraph> <Paragraph> <Emphasis>Limited exposure</Emphasis> </Paragraph> <Paragraph>If you stick to offline retail, you have a relatively limited opportunity to make sales and, because you can only sell through your stores, a limited market for your products.</Paragraph> <Paragraph>Moving online means that you can sell your products around the clock when your shops are closed, while your market will no longer be limited to those places where you have retail outlets.</Paragraph> <Paragraph> <Emphasis>Missing out on sales</Emphasis> </Paragraph> <Paragraph>Obviously, if you don't sell online then customers searching for your brand or products that you sell will simply choose the next best thing, which will be one of your competitors.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/e-commerce-a-beginner-s-guide" Window="Self">E-commerce: A Beginner's Guide</Link> </Paragraph> <Paragraph> <Emphasis>Related articles:</Emphasis> <LineBreak /> <Link URL="/blog/2781-which-retailers-are-still-not-selling-online" Window="Self">Which retailers are still not selling online?</Link> </Paragraph> </FormattedContent>

2008-09-15T12:47:00+01:00

econsultancy_xml

While most well known retailers are now selling their products online, a number have yet to take the plunge. This includes brands like Primark, Morrissons, Gap (in the UK) and others. We know that such firms are missing out on an extra revenue stream, but what other effects can not selling online have?

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>While most well known retailers are now selling their products online, a number have yet to take the plunge. </Emphasis> <Emphasis>This includes brands like Primark, Morrissons, Gap (in the UK) and others. </Emphasis> </Paragraph> <Paragraph>We know that such firms are missing out on an extra revenue stream, but what other effects can not selling online have? </Paragraph> </FormattedContent>

false 2782

366342

What are the drawbacks of not selling online? false

2008-09-23T11:46:00+01:00

what-are-the-drawbacks-of-not-selling-online

2009-04-30T04:47:46+01:00

1354