48617

econsultancy_xml

Yet copy is frequently overlooked and poorly understood. The reason is obvious - not everyone is a skilled writer. Even for individuals who are, investing the time to write good copy can often be difficult when you have a million other tasks that seem more important. Fortunately, there are a number of tools that can make writing good copy a bit easier. <ul> <li> <a href="http://www.wordtracker.com/"> Wordtracker </a> Designed specifically for SEO, Wordtracker helps you generate keywords that are relevant to your products and services so that you can optimize the copy you write based on them. </li> <li> <a href="http://www.scribejuice.com/"> ScribeJuice </a> This software program looks at your copy and analyzes it, looking for problems and suggesting areas where there's room for improvement. </li> <li> <a href="http://www.visualthesaurus.com/"> Visual Thesaurus </a> Using the right words is a crucial aspect of good copywriting. Yet sometimes finding the perfect word is difficult. Visual Thesaurus is a nifty subscription service that takes a word and provides a visual "map" of related words that may be useful.</li> </ul> Unfortunately, there's no software package or service that's going to automatically produce good copy - it's just not possible. Good copywriting takes time, effort and practice. Here are some online resources that can assist you in becoming a better copywriter: <ul> <li> <a href="http://www.copyblogger.com/"> Copyblogger </a> </li> <li> <a href="http://www.copywriting.com/"> Copywriting.com </a> </li> <li> <a href="http://copywriterunderground.com/"> The Copywriter Underground </a> </li> <li> <a href="http://www.copywritersboard.com/"> CopywritersBoard </a> </li> </ul> Investing in good copywriting is an investment for sure but as successful copywriters will tell you, it usally pays off in the end.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Yet copy is frequently overlooked and poorly understood. The reason is obvious - not everyone is a skilled writer.</Paragraph> <Paragraph>Even for individuals who are, investing the time to write good copy can often be difficult when you have a million other tasks that <Quote>seem</Quote> more important.<LineBreak /><LineBreak /> Fortunately, there are a number of tools that can make writing good copy a bit easier.</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.wordtracker.com/" Window="Self"> <Emphasis>Wordtracker</Emphasis> </Link> <LineBreak /> Designed specifically for SEO, Wordtracker helps you generate keywords that are relevant to your products and services so that you can optimize the copy you write based on them.<LineBreak /> </ListItem> <ListItem> <Link URL="http://www.scribejuice.com/" Window="Self"> <Emphasis>ScribeJuice</Emphasis> </Link> <LineBreak /> This software program looks at your copy and analyzes it, looking for problems and suggesting areas where there's room for improvement.<LineBreak /> </ListItem> <ListItem> <Link URL="http://www.visualthesaurus.com/" Window="Self"> <Emphasis>Visual Thesaurus</Emphasis> </Link> <LineBreak /> Using the right words is a crucial aspect of good copywriting. Yet sometimes finding the perfect word is difficult. Visual Thesaurus is a nifty subscription service that takes a word and provides a visual "map" of related words that may be useful.</ListItem> </List> <Paragraph>Unfortunately, there's no software package or service that's going to automatically produce good copy -<Quote> it's just not possible.</Quote><LineBreak /><LineBreak /> Good copywriting takes time, effort and practice. Here are some online resources that can assist you in becoming a better copywriter:</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.copyblogger.com/" Window="Self"> <Emphasis>Copyblogger</Emphasis> </Link> </ListItem> <ListItem> <Link URL="http://www.copywriting.com/" Window="Self"> <Emphasis>Copywriting.com</Emphasis> </Link> <Emphasis> <LineBreak /> </Emphasis> </ListItem> <ListItem> <Link URL="http://copywriterunderground.com/" Window="Self"> <Emphasis>The Copywriter Underground</Emphasis> </Link> </ListItem> <ListItem> <Link URL="http://www.copywritersboard.com/" Window="Self"> <Emphasis>CopywritersBoard</Emphasis> </Link> </ListItem> </List> <Paragraph>Investing in good copywriting is an investment for sure but as successful copywriters will tell you, it usally pays off in the end.</Paragraph> </FormattedContent>

2008-09-19T17:48:00+01:00

econsultancy_xml

The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.</Emphasis> </Paragraph> </FormattedContent>

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Relevant Econsultancy reports include our <a href="http://econsultancy.com/reports/effective-web-design-best-practice-guide">Effective Web Design Guide</a>, and also our <a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">Paid Search (PPC) Best Practice Guide</a>.

366386

Useful copywriting tools and resources false

2008-09-25T13:21:00+01:00

useful-copywriting-tools-and-resources

2009-04-29T13:27:38+01:00

2009-10-13T09:48:22+01:00

469