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  &lt;p&gt;For those that want to keep track of what (if anything) others are saying about them online but have a limited budget, here are some tools for brand monitoring on the cheap:&lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;
      &lt;a href="http://blogsearch.google.com"&gt;
        &lt;strong&gt;Google Blog Search&lt;/strong&gt;
      &lt;/a&gt;
      &lt;br /&gt;
    Google Blog Search is a lot like Google News but is focused on blogs. It also offers notifications so that you can be alerted to mentions in the blogosphere.&lt;br /&gt;&lt;br /&gt;
    &#160;&lt;/li&gt;
    &lt;li&gt;
      &lt;a href="http://www.technorati.com/"&gt;
        &lt;strong&gt;Technorati&lt;/strong&gt;
      &lt;/a&gt;
      &lt;br /&gt;
    Technorati tracks millions of blog posts and in addition to Google Blog Search is a great way to monitor what's being said about your business in the blogosphere.&lt;br /&gt;&lt;br /&gt;
    &#160;&lt;/li&gt;
    &lt;li&gt;
      &lt;a href="http://boardreader.com"&gt;
        &lt;strong&gt;BoardReader&lt;/strong&gt;
      &lt;/a&gt;
      &lt;br /&gt;
    Monitor conversations on message boards with BoardReader.&#160;As an added bonus, it also tracks Twitter.&lt;br /&gt;&lt;br /&gt;
    &#160;&lt;/li&gt;
    &lt;li&gt;
      &lt;a href="http://news.google.com/"&gt;
        &lt;strong&gt;Google News&lt;/strong&gt;
      &lt;/a&gt;
      &lt;br /&gt;
    Google News tracks thousands of news sources and is a good way to monitor any press mentions. Set up some Google News alerts for your business and automatically receive notification when you're mentioned.&lt;br /&gt;&lt;br /&gt;
    &#160;&lt;/li&gt;
    &lt;li&gt;
      &lt;a href="http://friendfeed.com/"&gt;
        &lt;strong&gt;FriendFeed&lt;/strong&gt;
      &lt;/a&gt;
      &lt;br /&gt;
    FriendFeed can be a good way to see what .&#160;Even though it's not a tracking service per se, it does enable you to see if people are sharing content (news stories, blog posts, etc.) that revolves around your business.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;While online reputation monitoring services can be extremely valuable to certain types of businesses, for most businesses, freely-available tools like the ones here can give you the ability to monitor your online reputation easily and with little cost.&lt;/p&gt;
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  &lt;Paragraph&gt;For those that want to keep track of what (if anything) others are saying about them online but have a limited budget, here are some tools for brand monitoring on the cheap:&lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;
      &lt;Link URL="http://blogsearch.google.com" Window="Self"&gt;
        &lt;Emphasis&gt;Google Blog Search&lt;/Emphasis&gt;
      &lt;/Link&gt;
      &lt;LineBreak /&gt;
    Google Blog Search is a lot like Google News but is focused on blogs. It also offers notifications so that you can be alerted to mentions in the blogosphere.&lt;LineBreak /&gt;&lt;LineBreak /&gt;
    &#160;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Link URL="http://www.technorati.com/" Window="Self"&gt;
        &lt;Emphasis&gt;Technorati&lt;/Emphasis&gt;
      &lt;/Link&gt;
      &lt;LineBreak /&gt;
    Technorati tracks millions of blog posts and in addition to Google Blog Search is a great way to monitor what's being said about your business in the blogosphere.&lt;LineBreak /&gt;&lt;LineBreak /&gt;
    &#160;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Link URL="http://boardreader.com" Window="Self"&gt;
        &lt;Emphasis&gt;BoardReader&lt;/Emphasis&gt;
      &lt;/Link&gt;
      &lt;LineBreak /&gt;
    Monitor conversations on message boards with BoardReader.&#160;As an added bonus, it also tracks Twitter.&lt;LineBreak /&gt;&lt;LineBreak /&gt;
    &#160;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Link URL="http://news.google.com/" Window="Self"&gt;
        &lt;Emphasis&gt;Google News&lt;/Emphasis&gt;
      &lt;/Link&gt;
      &lt;LineBreak /&gt;
    Google News tracks thousands of news sources and is a good way to monitor any press mentions. Set up some Google News alerts for your business and automatically receive notification when you're mentioned.&lt;LineBreak /&gt;&lt;LineBreak /&gt;
    &#160;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Link URL="http://friendfeed.com/" Window="Self"&gt;
        &lt;Emphasis&gt;FriendFeed&lt;/Emphasis&gt;
      &lt;/Link&gt;
      &lt;LineBreak /&gt;
    FriendFeed can be a good way to see what .&#160;Even though it's not a tracking service per se, it does enable you to see if people are sharing content (news stories, blog posts, etc.) that revolves around your business.&lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;While online reputation monitoring services can be extremely valuable to certain types of businesses, for most businesses, freely-available tools like the ones here can give you the ability to monitor your online reputation easily and with little cost.&lt;/Paragraph&gt;
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  <created-at type="datetime">2008-09-26T21:39:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Online reputation monitoring &lt;a href="/blog/2693-online-reputation-monitoring-worth-60-million-in-2008"&gt;is a growing market&lt;/a&gt; and there are a number of companies &lt;a href="/blog/771-blog-and-user-generated-content-monitoring-services"&gt;offering&lt;/a&gt;&#160;such solutions.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Yet some&#160;are overkill for most businesses and many&#160;firms simply can't justify the costs.&lt;/p&gt;
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    &lt;Emphasis&gt;Online reputation monitoring &lt;Link URL="/blog/2693-online-reputation-monitoring-worth-60-million-in-2008" Window="Self"&gt;is a growing market&lt;/Link&gt; and there are a number of companies &lt;Link URL="/blog/771-blog-and-user-generated-content-monitoring-services" Window="Self"&gt;offering&lt;/Link&gt;&#160;such solutions.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Yet some&#160;are overkill for most businesses and many&#160;firms simply can't justify the costs.&lt;/Paragraph&gt;
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  <name>Reputation monitoring on the cheap</name>
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  <published-at type="datetime">2008-10-03T08:40:00+01:00</published-at>
  <slug>reputation-monitoring-on-the-cheap</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T21:27:38+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-29T21:27:38+01:00</updated-at>
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