27054 2 3 econsultancy_xml <p>Amazon’s free delivery offer was first unveiled in the UK in 2002, when a consumer had to purchase - what now seems like a staggering - £39 worth of goods to qualify. <br /><br /> The £15 threshold was introduced three years ago, when previously it had been £19. <br /><br /> The Telegraph <a href="http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3201107/Amazon-slashes-delivery-charges-in-run-up-to-Christmas.html">quotes</a> Amazon UK MD Bruce McBride, who said: <em>“It is to get people lifted for Christmas. Times are tough out there and this will come as a welcome bonus for people.”</em><br /><br /> As a sales-driver, there are few better things that an e-tailer can do. <br /><br /> Consumers understand what free delivery is all about. It is a simple-to-grasp concept, and it removes mental barriers. <a href="/blog/2163-free-shipping-lots-of-sales">Research</a> has shown that more than a third of customers point to free delivery as ‘the most important factor’ in their last purchase.<br /><br /> E-consultancy has previously advised retailers to <strong>give free delivery a whirl</strong>. If you cannot offer it across the board, then do what Amazon does and introduce a valuation threshold, or simply make it available for more expensive items. <br /><br /> This sort of offer will boost conversions, but it also<strong> plays a vital role in your marketing campaigns</strong>. Use it as bait.</p> <p>It is worth remembering that many consumers who are attracted to a free delivery offer will actually select ‘next day delivery’, rather than waiting for their products to arrive.</p> <p> <strong>Further Reading</strong> <br /> <a href="/blog/2473-e-commerce-delivery-options-five-key-tips">E-commerce delivery options - five key tips</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Amazon’s free delivery offer was first unveiled in the UK in 2002, when a consumer had to purchase - what now seems like a staggering - £39 worth of goods to qualify. <LineBreak /><LineBreak /> The £15 threshold was introduced three years ago, when previously it had been £19. <LineBreak /><LineBreak /> The Telegraph <Link URL="http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3201107/Amazon-slashes-delivery-charges-in-run-up-to-Christmas.html" Window="Self">quotes</Link> Amazon UK MD Bruce McBride, who said: <Quote>“It is to get people lifted for Christmas. Times are tough out there and this will come as a welcome bonus for people.”</Quote><LineBreak /><LineBreak /> As a sales-driver, there are few better things that an e-tailer can do. <LineBreak /><LineBreak /> Consumers understand what free delivery is all about. It is a simple-to-grasp concept, and it removes mental barriers. <Link URL="/blog/2163-free-shipping-lots-of-sales" Window="Self">Research</Link> has shown that more than a third of customers point to free delivery as ‘the most important factor’ in their last purchase.<LineBreak /><LineBreak /> E-consultancy has previously advised retailers to <Emphasis>give free delivery a whirl</Emphasis>. If you cannot offer it across the board, then do what Amazon does and introduce a valuation threshold, or simply make it available for more expensive items. <LineBreak /><LineBreak /> This sort of offer will boost conversions, but it also<Emphasis> plays a vital role in your marketing campaigns</Emphasis>. Use it as bait.</Paragraph> <Paragraph>It is worth remembering that many consumers who are attracted to a free delivery offer will actually select ‘next day delivery’, rather than waiting for their products to arrive.</Paragraph> <Paragraph> <Emphasis>Further Reading</Emphasis> <LineBreak /> <Link URL="/blog/2473-e-commerce-delivery-options-five-key-tips" Window="Self">E-commerce delivery options - five key tips</Link> </Paragraph> </FormattedContent> 2008-10-16T11:58:00+01:00 2 1 econsultancy_xml <p> <strong>Christmas is coming, the geese are getting fat, and Jeff Bezos has once again improved on Amazon’s free delivery offer. <br /></strong> <br /> This year Amazon has lowered the threshold for free deliverability eligibility to a mere £5, down from £15. It means that about 90% of orders placed through Amazon will qualify for free delivery.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Christmas is coming, the geese are getting fat, and Jeff Bezos has once again improved on Amazon’s free delivery offer. <LineBreak /></Emphasis> <LineBreak /> This year Amazon has lowered the threshold for free deliverability eligibility to a mere £5, down from £15. It means that about 90% of orders placed through Amazon will qualify for free delivery.</Paragraph> </FormattedContent> false 2868 <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> 366538 Amazon lures shoppers with new free delivery scheme false 2008-10-16T11:58:00+01:00 amazon-lures-shoppers-with-new-free-delivery-scheme 2009-04-29T14:36:55+01:00 2009-10-13T09:49:47+01:00 1031