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  &lt;p&gt;
    &lt;a href="http://windowshop.com/"&gt;Windowshop.com&lt;/a&gt; displays the latest releases and bestsellers each week, adding new products each Tuesday.&lt;/p&gt;
  &lt;p&gt;Shoppers can scroll through the items and zoom in and out using either the mouse or arrow keys and space bar, though keyboard is best here. Zooming in will prompt an audio description of the product or a song sample / movie trailer to be played:&lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="Windowshopping trailer" src="http://farm4.static.flickr.com/3072/2983204657_c996f7f164_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;Users can then click through to Amazon.com to buy the product or find out more details, read reviews etc.&lt;/p&gt;
  &lt;p&gt;
    &lt;img alt="" src="http://farm4.static.flickr.com/3155/2983292601_256bc2e907_o.jpg" /&gt;
  &lt;/p&gt;
  &lt;p&gt;&#160;&lt;/p&gt;
  &lt;p&gt;The site is excellent visually, and unlike some other Flash based scrolling tools, such as &lt;a href="/blog/2471-site-review-borders-com-revamp"&gt;Borders' 'Magic Shelf' &lt;/a&gt;it is fast, and&#160;doesn't delay users while&#160;new items load.&#160;&lt;/p&gt;
  &lt;p&gt;I'm not sure how many people will use this over the normal Amazon site; the range of products is limited, it lacks the all important search option, while important product details, delivery charges etc are also&#160;missing.&lt;/p&gt;
  &lt;p&gt;I do like the idea of visual shopping sites though, &lt;a href="/blog/897-mpire-launches-visual-shopping-site"&gt;Shopwave from Mpire&lt;/a&gt; and &lt;a href="/blog/854-visual-shopping-from-browsegoods"&gt;Browsegoods&lt;/a&gt; are two such examples, though neither works as smoothly as Amazon's offering.&lt;/p&gt;
  &lt;p&gt;This kind of visual tool may be more suited to allowing shoppers to browse through goods where photos matter more, such as shoes and clothes.&lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Related stories:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/2245-ten-things-amazon-can-do-better-online"&gt;Ten things Amazon can do better online&lt;/a&gt;
    &lt;br /&gt;
    &lt;a href="/blog/2902-amazon-ec2-comes-out-of-beta"&gt;Amazon EC2 comes out of beta&lt;/a&gt;
  &lt;/p&gt;
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  &lt;Paragraph&gt;
    &lt;Link URL="http://windowshop.com/" Window="Self"&gt;Windowshop.com&lt;/Link&gt; displays the latest releases and bestsellers each week, adding new products each Tuesday.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Shoppers can scroll through the items and zoom in and out using either the mouse or arrow keys and space bar, though keyboard is best here. Zooming in will prompt an audio description of the product or a song sample / movie trailer to be played:&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Image AlternateText="Windowshopping trailer" Source="http://farm4.static.flickr.com/3072/2983204657_c996f7f164_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Users can then click through to Amazon.com to buy the product or find out more details, read reviews etc.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Image Source="http://farm4.static.flickr.com/3155/2983292601_256bc2e907_o.jpg"&gt;
    &lt;/Image&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;The site is excellent visually, and unlike some other Flash based scrolling tools, such as &lt;Link URL="/blog/2471-site-review-borders-com-revamp" Window="Self"&gt;Borders' 'Magic Shelf' &lt;/Link&gt;it is fast, and&#160;doesn't delay users while&#160;new items load.&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;I'm not sure how many people will use this over the normal Amazon site; the range of products is limited, it lacks the all important search option, while important product details, delivery charges etc are also&#160;missing.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;I do like the idea of visual shopping sites though, &lt;Link URL="/blog/897-mpire-launches-visual-shopping-site" Window="Self"&gt;Shopwave from Mpire&lt;/Link&gt; and &lt;Link URL="/blog/854-visual-shopping-from-browsegoods" Window="Self"&gt;Browsegoods&lt;/Link&gt; are two such examples, though neither works as smoothly as Amazon's offering.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;This kind of visual tool may be more suited to allowing shoppers to browse through goods where photos matter more, such as shoes and clothes.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Related stories:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/2245-ten-things-amazon-can-do-better-online" Window="Self"&gt;Ten things Amazon can do better online&lt;/Link&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/2902-amazon-ec2-comes-out-of-beta" Window="Self"&gt;Amazon EC2 comes out of beta&lt;/Link&gt;
  &lt;/Paragraph&gt;
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  <created-at type="datetime">2008-10-29T10:13:00+00:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Online retail behemoth Amazon recently launched Windowshop.com, which offers a new way to browse through items from its main site. &lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;
      &lt;img alt="Amazon Windowshop" src="http://farm4.static.flickr.com/3004/2983133777_0a4683c65c_o.jpg" /&gt;
    &lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;Other than looking quite nice, does this new tool offer any extra value to Amazon's shoppers?&#160;&lt;/p&gt;
</extract-formatted>
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  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Online retail behemoth Amazon recently launched Windowshop.com, which offers a new way to browse through items from its main site. &lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;
      &lt;Image AlternateText="Amazon Windowshop" Source="http://farm4.static.flickr.com/3004/2983133777_0a4683c65c_o.jpg"&gt;
      &lt;/Image&gt;
    &lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Other than looking quite nice, does this new tool offer any extra value to Amazon's shoppers?&#160;&lt;/Paragraph&gt;
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  <name>Site review: Amazon Windowshop</name>
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  <published-at type="datetime">2008-10-30T10:00:00+00:00</published-at>
  <slug>site-review-amazon-windowshop</slug>
  <tweetbacks-updated-at type="datetime">2009-04-30T04:57:20+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-30T04:57:20+01:00</updated-at>
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