48617 2 3 econsultancy_xml <p> <strong>Self-Serve Direct Advertising</strong> <br /> <br /> Both Facebook and MySpace offer self-serve advertising platforms that enable you to set up and manage AdWords-like campaigns on their social networks.</p> <ul> <li> <a href="http://www.facebook.com/advertising/">Facebook</a> </li> <li> <a href="http://www.friendster.com/info/advertise.php">Friendster</a> </li> <li> <a href="https://www.linkedin.com/directads/">LinkedIn</a> </li> <li> <a href="http://advertise.myspace.com/">MySpace</a> </li> </ul> <p> <br /> <strong>Direct Advertising</strong> <br /> <br /> Other popular social networks sell advertising directly but don't offer self-serve platforms.</p> <ul> <li> <a href="http://www.flixster.com/misc/advertise">Flixter</a> </li> <li> <a href="http://www.hi5networks.com/advertising.html">Hi5</a> </li> <li> <a href="http://www.imeem.com/adinquiry/">iMeem</a> </li> <li> <a href="http://www.sixapart.com/advertising/media-solutions-for-advertisers/">LiveJournal</a> </li> <li> <a href="http://multiply.com/info/contact">Multiply</a> </li> <li> <a href="http://www.myyearbook.com/advertise.php">myYearbook</a> </li> <li> <a href="http://www.reunion.com/advertising">Reunion.com</a> </li> <li> <a href="http://corp.tagged.com/advertisers.html">Tagged</a> </li> <li> <a href="http://mediakit.xanga.com/company-advertising.htm">Xanga</a> </li> </ul> <p> <strong>Application Developers</strong> <br /> <br /> With most of the popular social networks offering application platforms of some kind, one way to reach users on social networks is to advertise with popular application developers.</p> <ul> <li> <a href="https://www.rockyouads.com/ams/partner/marketing/index.php">RockYou</a> </li> <li> <a href="http://www.slide.com/advertise">Slide.com</a> </li> </ul> <p> <strong>Application Ad Networks</strong> <br /> <br /> A number of ad networks have sprung up to help smaller application developers monetize their applications.<br /><br /> Here a several of the more prominent ad networks:</p> <ul> <li> <a href="http://www.clearspring.com/services/widgetmedia">Clearspring</a> </li> <li> <a href="http://www.cubics.com/">Cubics</a> </li> <li> <a href="http://www.offerpalmedia.com/">Offerpal</a> </li> <li> <a href="http://www.socialmedia.com/">SocialMedia</a> <a href="http://www.offerpalmedia.com/"> <br /> </a> </li> </ul> <p> <strong>A Few Words of Advice</strong> <br /> <br /> Although social network advertising has its limitations, if you are aware of them and remember to apply the basics of campaign development and management (measurement, testing, etc.), you might find that social network advertising can be a small but still useful part of your marketing mix.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Self-Serve Direct Advertising</Emphasis> <LineBreak /> <LineBreak /> Both Facebook and MySpace offer self-serve advertising platforms that enable you to set up and manage AdWords-like campaigns on their social networks.</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.facebook.com/advertising/" Window="Self">Facebook</Link> </ListItem> <ListItem> <Link URL="http://www.friendster.com/info/advertise.php" Window="Self">Friendster</Link> </ListItem> <ListItem> <Link URL="https://www.linkedin.com/directads/" Window="Self">LinkedIn</Link> </ListItem> <ListItem> <Link URL="http://advertise.myspace.com/" Window="Self">MySpace</Link> </ListItem> </List> <Paragraph> <LineBreak /> <Emphasis>Direct Advertising</Emphasis> <LineBreak /> <LineBreak /> Other popular social networks sell advertising directly but don't offer self-serve platforms.</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.flixster.com/misc/advertise" Window="Self">Flixter</Link> </ListItem> <ListItem> <Link URL="http://www.hi5networks.com/advertising.html" Window="Self">Hi5</Link> </ListItem> <ListItem> <Link URL="http://www.imeem.com/adinquiry/" Window="Self">iMeem</Link> </ListItem> <ListItem> <Link URL="http://www.sixapart.com/advertising/media-solutions-for-advertisers/" Window="Self">LiveJournal</Link> </ListItem> <ListItem> <Link URL="http://multiply.com/info/contact" Window="Self">Multiply</Link> </ListItem> <ListItem> <Link URL="http://www.myyearbook.com/advertise.php" Window="Self">myYearbook</Link> </ListItem> <ListItem> <Link URL="http://www.reunion.com/advertising" Window="Self">Reunion.com</Link> </ListItem> <ListItem> <Link URL="http://corp.tagged.com/advertisers.html" Window="Self">Tagged</Link> </ListItem> <ListItem> <Link URL="http://mediakit.xanga.com/company-advertising.htm" Window="Self">Xanga</Link> </ListItem> </List> <Paragraph> <Emphasis>Application Developers</Emphasis> <LineBreak /> <LineBreak /> With most of the popular social networks offering application platforms of some kind, one way to reach users on social networks is to advertise with popular application developers.</Paragraph> <List Type="Disc"> <ListItem> <Link URL="https://www.rockyouads.com/ams/partner/marketing/index.php" Window="Self">RockYou</Link> </ListItem> <ListItem> <Link URL="http://www.slide.com/advertise" Window="Self">Slide.com</Link> </ListItem> </List> <Paragraph> <Emphasis>Application Ad Networks</Emphasis> <LineBreak /> <LineBreak /> A number of ad networks have sprung up to help smaller application developers monetize their applications.<LineBreak /><LineBreak /> Here a several of the more prominent ad networks:</Paragraph> <List Type="Disc"> <ListItem> <Link URL="http://www.clearspring.com/services/widgetmedia" Window="Self">Clearspring</Link> </ListItem> <ListItem> <Link URL="http://www.cubics.com/" Window="Self">Cubics</Link> </ListItem> <ListItem> <Link URL="http://www.offerpalmedia.com/" Window="Self">Offerpal</Link> </ListItem> <ListItem> <Link URL="http://www.socialmedia.com/" Window="Self">SocialMedia</Link> <Link URL="http://www.offerpalmedia.com/" Window="Self"> <LineBreak /> </Link> </ListItem> </List> <Paragraph> <Emphasis>A Few Words of Advice</Emphasis> <LineBreak /> <LineBreak /> Although social network advertising has its limitations, if you are aware of them and remember to apply the basics of campaign development and management (measurement, testing, etc.), you might find that social network advertising can be a small but still useful part of your marketing mix.</Paragraph> </FormattedContent> 2008-11-02T20:45:00+00:00 1 1 econsultancy_xml <p> <strong>While it's widely accepted that advertising on social networks can be a mixed bag in terms of results; for certain types of campaigns, it may be worth giving a shot.</strong> <br /> <br /> If you're interested in dipping your toes in social network advertising, here's a list of the ways you can reach users on social networks.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>While it's widely accepted that advertising on social networks can be a mixed bag in terms of results; for certain types of campaigns, it may be worth giving a shot.</Emphasis> <LineBreak /> <LineBreak /> If you're interested in dipping your toes in social network advertising, here's a list of the ways you can reach users on social networks.</Paragraph> </FormattedContent> false 2931 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 366644 Social network advertising options false 2008-11-05T08:40:00+00:00 social-network-advertising-options 2009-04-30T04:23:56+01:00 2009-10-13T09:51:41+01:00 963