42244

econsultancy_xml

Independent Minds uses the LiveJournal blogging platform, which is nice and easy to use for the beginner bloggers that the Independent will hope to attract. Also, the new platform looks much better than the previous Indy Blogs, which had white text on a dark background: <img alt="Old Indy blogs" src="http://farm4.static.flickr.com/3139/3079828700_82b04c558e_o.jpg" /> Unlike the Telegraph, Independent Minds displays content from its journalists alongside that of its readers, and it does a better job of promoting the blog on the rest of the site. While The Telegraph buries the link to its readers' blogs in the footer, Independent Minds is promoted halfway down the homepage: <img alt="" src="http://farm4.static.flickr.com/3052/3079008155_f4a455896d_o.jpg" /> The fact that the LiveJournal header remains on the site throughout may confuse some users, as using the search bar or clicking on home takes you out of the Independent Minds site, though this does at least give the Independent's bloggers access to the rest of the LiveJournal community. It could have been made easier to search and browse through the blogging section though; a dedicated blogging homepage with links to the latest posts and topics, <a href="http://my.telegraph.co.uk/">as with MyTelegraph</a>, would have been helpful to help readers find interesting content. Having lagged behind other newspaper websites in adapting to the internet and Web 2.0 features like blogging, The Independent seems to be catching up online. It <a href="/blog/2116-why-is-the-indie-s-new-website-strangely-familiar">relaunched its website </a>earlier this year with more multimedia content, and had 8.4m uniques in last month's ABCe figures, up 93% on 2007. Related articles: <a href="/blog/1198-daily-telegraph-launches-blogs-for-readers">Daily Telegraph launches blogs for readers</a> <a href="/blog/2651-is-blogging-a-dead-end-profession-and-business">Is blogging a dead-end profession and business?</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Independent Minds uses the LiveJournal blogging platform, which is nice and easy to use for the beginner bloggers that the Independent will hope to attract.</Paragraph> <Paragraph>Also, the new platform looks much better than the previous Indy Blogs, which had white text on a dark background:</Paragraph> <Paragraph> <Image AlternateText="Old Indy blogs" Source="http://farm4.static.flickr.com/3139/3079828700_82b04c558e_o.jpg"> </Image> </Paragraph> <Paragraph>Unlike the Telegraph, Independent Minds displays content from its journalists alongside that of its readers, and it does a better job of promoting the blog on the rest of the site. </Paragraph> <Paragraph>While The Telegraph buries the link to its readers' blogs in the footer, Independent Minds is promoted halfway down the homepage: </Paragraph> <Paragraph> <Image Source="http://farm4.static.flickr.com/3052/3079008155_f4a455896d_o.jpg"> </Image> </Paragraph> <Paragraph>The fact that the LiveJournal header remains on the site throughout may confuse some users, as using the search bar or clicking on home takes you out of the Independent Minds site, though this does at least give the Independent's bloggers access to the rest of the LiveJournal community.</Paragraph> <Paragraph>It could have been made easier to search and browse through the blogging section though; a dedicated blogging homepage with links to the latest posts and topics, <Link URL="http://my.telegraph.co.uk/" Window="Self">as with MyTelegraph</Link>, would have been helpful to help readers find interesting content.</Paragraph> <Paragraph>Having lagged behind other newspaper websites in adapting to the internet and Web 2.0 features like blogging, The Independent seems to be catching up online.</Paragraph> <Paragraph>It <Link URL="/blog/2116-why-is-the-indie-s-new-website-strangely-familiar" Window="Self">relaunched its website </Link>earlier this year with more multimedia content, and had 8.4m uniques in last month's ABCe figures, up 93% on 2007.</Paragraph> <Paragraph> <Emphasis>Related articles: </Emphasis> <LineBreak /> <Link URL="/blog/1198-daily-telegraph-launches-blogs-for-readers" Window="Self">Daily Telegraph launches blogs for readers</Link> <LineBreak /> <Link URL="/blog/2651-is-blogging-a-dead-end-profession-and-business" Window="Self">Is blogging a dead-end profession and business?</Link> </Paragraph> </FormattedContent>

2008-12-02T20:03:00+00:00

econsultancy_xml

The Independent launched Independent Minds last week, a blogging platform for the newspaper's journalists and readers. <img alt="Independent Minds" src="http://farm4.static.flickr.com/3029/3079809984_98bd29b317_o.jpg" /> While most newspapers have blog sections now, only a couple of nationals (The Sun and Telegraph) have tried the reader's blogs idea so far, so I've been having a look at <a href="http://www.livejournal.com/integration/independent/learnmore.bml">Independent Minds</a>...

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The Independent launched Independent Minds last week, a blogging platform for the newspaper's journalists and readers. </Emphasis> </Paragraph> <Paragraph> <Emphasis> <Image AlternateText="Independent Minds" Source="http://farm4.static.flickr.com/3029/3079809984_98bd29b317_o.jpg"> </Image> </Emphasis> </Paragraph> <Paragraph>While most newspapers have blog sections now, only a couple of nationals (The Sun and Telegraph) have tried the reader's blogs idea so far, so I've been having a look at <Link URL="http://www.livejournal.com/integration/independent/learnmore.bml" Window="Self">Independent Minds</Link>...</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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The Independent launches readers' blogs false

2008-12-03T11:11:00+00:00

the-independent-launches-readers-blogs

2009-04-29T23:14:13+01:00

2009-10-13T09:54:16+01:00

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