6683 0 3 econsultancy_xml <p>Both it and Google, which has not yet provided advertising on its mobile search service, are in a <a href="/blog/189-yahoo-and-orange-link-up-on-mobile-search">race</a> to attract mobile users through partnerships with operators.</p> <p>The group has already conducted tests of sponsored mobile search results in the UK and Japan, as well as targeted trials in the US.</p> <p>"<em>Our test deployments have been very successful, with strong advertiser demand and consumer engagement, which makes us very excited to bring our sponsored search listings to an even wider audience,"</em> said Steve Boom, senior vice president, mobile and broadband, Yahoo!</p> <p>Yahoo! said it would expand the number of participating advertisers as the beta phase progresses.</p> <p>The results of the trial will be worth watching, considering <a href="/blog/141-mobile-internet-not-catching-on">research</a> still points to low uptake of mobile web services.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Both it and Google, which has not yet provided advertising on its mobile search service, are in a <Link URL="/blog/189-yahoo-and-orange-link-up-on-mobile-search" Window="New">race</Link> to attract mobile users through partnerships with operators.</Paragraph> <Paragraph>The group has already conducted tests of sponsored mobile search results in the UK and Japan, as well as targeted trials in the US.</Paragraph> <Paragraph>"<Quote>Our test deployments have been very successful, with strong advertiser demand and consumer engagement, which makes us very excited to bring our sponsored search listings to an even wider audience,"</Quote> said Steve Boom, senior vice president, mobile and broadband, Yahoo!</Paragraph> <Paragraph>Yahoo! said it would expand the number of participating advertisers as the beta phase progresses.</Paragraph> <Paragraph>The results of the trial will be worth watching, considering <Link URL="/blog/141-mobile-internet-not-catching-on" Window="New">research</Link> still points to low uptake of mobile web services.</Paragraph> </FormattedContent> 2006-10-04T13:30:00+01:00 0 1 econsultancy_xml <p> <strong>Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.</strong> </p> <p>The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.</Emphasis> </Paragraph> <Paragraph>The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.</Paragraph> </FormattedContent> false 306 361790 Yahoo! launches PPC mobile ads false 2006-10-04T13:46:00+01:00 yahoo-launches-ppc-mobile-ads 2009-04-28T22:34:26+01:00 2009-04-28T22:34:26+01:00 345