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On it, Americans (or anyone, really), are invited to submit ideas to the new administration as well as to rate or comment on other posted ideas. Like Digg, the most popular ideas rise to the top, and presumably to the attention of the Commander-in-Chief.This is more than an empowering example of online democracy and the tactics that helped a nation radically change course. It's a strong example of how organizations, large or small, can leverage social media to engage audiences, as well as listen to and presumably address their concerns. To encourage and facilitate participation, the site is searchable, and posts are tagged and categorized.As if the guy doesn't have enough on his plate before Tuesday's inauguration!Online marketers and analysts should keep an eye on the Briefing Book to glean best practice ideas for online research, surveys, engagement marketing, and likely, some surprises we haven't even thought of yet.

On it, Americans (or anyone, really), are invited to submit ideas to the new administration as well as to rate or comment on other posted ideas. Like Digg, the most popular ideas rise to the top, and presumably to the attention of the Commander-in-Chief. This is more than an empowering example of online democracy and the tactics that helped a nation radically change course. It's a strong example of how organizations, large or small, can leverage social media to engage audiences, as well as listen to and presumably address their concerns. To encourage and facilitate participation, the site is searchable, and posts are tagged and categorized. As if the guy doesn't have enough on his plate before Tuesday's inauguration! Online marketers and analysts should keep an eye on the Briefing Book to glean best practice ideas for online research, surveys, engagement marketing, and likely, some surprises we haven't even thought of yet.

2009-01-14T20:33:59+00:00

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He won the US presidential election in no small part due to a <a href="http://econsultancy.com/blog/2938-how-charities-can-learn-from-obama-s-online-campaign" style="font-weight: bold;">brilliant online strategy</a>, which Barack Obama is encouragingly continuing at his <a href="http://www.change.gov" style="font-weight: bold;">Change.gov</a> website. Today, the soon-to-be American president launched a new social democracy-in-action feature on the site, <a href="http://citizensbriefingbook.change.gov/">The Citizen's Briefing Book</a>.

He won the US presidential election in no small part due to a <a style="font-weight: bold;" href="http://econsultancy.com/blog/2938-how-charities-can-learn-from-obama-s-online-campaign">brilliant online strategy</a>, which Barack Obama is encouragingly continuing at his <a style="font-weight: bold;" href="http://www.change.gov">Change.gov</a> website. Today, the soon-to-be American president launched a new social democracy-in-action feature on the site, <a href="http://citizensbriefingbook.change.gov/">The Citizen's Briefing Book</a>.

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

Obama continues to leverage social media and online democracy false

2009-01-14T20:34:00+00:00

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2009-04-28T23:20:54+01:00

2009-10-13T09:57:02+01:00

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