70427 0 3 html <p>A short <a href="http://www.techcrunch.com/2009/01/16/watch-the-obama-inauguration-from-your-iphone-with-ustream/">report</a> in Techcrunch today about the app is already burning up the blogosphere and Twitter, spreading early-adopter techno-lust in its wake. <em>Anyone</em> can watch Obama on TV. But the inauguration on an iPhone? That outcools cool.</p><p><img src="http://www.techcrunch.com/wp-content/uploads/2009/01/ustreamiphone.jpg" /></p> A short <a href="http://www.techcrunch.com/2009/01/16/watch-the-obama-inauguration-from-your-iphone-with-ustream/">report</a> in Techcrunch today about the app is already burning up the blogosphere and Twitter, spreading early-adopter techno-lust in its wake. <span style="font-style: italic;">Anyone</span> can watch Obama on TV. But the inauguration on an iPhone? That outcools cool.<br><br><img src="http://www.techcrunch.com/wp-content/uploads/2009/01/ustreamiphone.jpg"> 2009-01-16T20:56:20+00:00 0 1 html <p><strong>How do you spur adoption of an iPhone app? Make it a must-have by Tuesday. Even if it hasn't yet been released.</strong></p><p>Hard to concoct a better marketing strategy than live video streaming site <a href="http://www.ustream.tv/">Ustream</a> has to spur buzz around a new product launch. You certainly can't fault the timing. Install their iPhone app now (if you can get it, which you probably can't), and you can watch Tuesday's inauguration of Barack Obama as president of the United States anywhere, so long as there's a mobile signal. No computer or TV set required.</p> <span style="font-weight: bold;">How do you spur adoption of an iPhone app? Make it a must-have by Tuesday. Even if it hasn't yet been released.</span><br><br>Hard to concoct a better marketing strategy than live video streaming site <a href="http://www.ustream.tv/">Ustream</a> has to spur buzz around a new product launch. You certainly can't fault the timing. Install their iPhone app now (if you can get it, which you probably can't), and you can watch Tuesday's inauguration of Barack Obama as president of the United States anywhere, so long as there's a mobile signal. No computer or TV set required. false 3146 <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> <p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p> Inauguration streams in on iPhone false 2009-01-16T20:57:00+00:00 inauguration-streams-in-on-iphone 2009-04-29T12:41:15+01:00 2009-10-13T09:57:36+01:00 749