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According to this <a href="http://weblogs.hitwise.com/robin-goad/">Hitwise</a> chart, the Ross/Fry effect (<a href="http://twitter.com/Wossy">@wossy</a> and <a href="http://twitter.com/stephenfry">@stephenfry</a>) was more significant than that from the Obama inauguration. The show was broadcast on 23 January: <img alt="Twitter: The Ross/Fry effect" height="336" src="http://farm4.static.flickr.com/3442/3233194735_c0617eedd8_o.png" width="420" /> Data on UK searches this month for Twitter from Google Trends also paints a similar picture, with a big leap in the number of searches on 23 January and the day after, reaching a peak the day after the show: <img alt="Twitter Google searches" height="144" src="http://farm4.static.flickr.com/3083/3233194765_d71c71dac6_o.png" width="448" /> Hitwise stats last week showed a massive <a href="../../../blog/3167-is-twitter-really-bigger-than-digg-and-does-it-matter">974% increase in UK traffic to Twitter in 2008</a>, and this rise looks set to continue as the service looks set to go mainstream. Twitter got even more mainstream TV exposure today, as Philip Schofield (<a href="http://twitter.com/Schofe">@Schofe</a>) tweeted live as he presented This Morning, so the service may be about to receive yet another boost in traffic as a result. This all provides more reasons for businesses to <a href="../../../blog/3082-ten-tips-for-twitter">get involved on Twitter</a>, even if they are only using it to monitor mentions of their brand on the service. Companies like Dell and Zappos already <a href="../../../blog/2954-using-twitter-for-customer-service">have a strong presence on the service in the US</a>, while some UK firms are starting to dip their toes in; <a href="../../../blog/3097-q-a-cpw-knowledge-and-online-help-manager-guy-stephens">Guy Stephens from Carphone Warehouse told us recently</a> that he is looking at ways to use Twitter to improve help and support for customers. <div> Graham Charlton is Senior Reporter at Econsultancy. Follow him on <a href="http://twitter.com/gcharlton">Twitter</a>. </div>

According to this <a href="http://weblogs.hitwise.com/robin-goad/">Hitwise</a> chart, the Ross/Fry effect (<a href="http://twitter.com/Wossy">@wossy</a> and <a href="http://twitter.com/stephenfry">@stephenfry</a>) was more significant than that from the Obama inauguration. The show was broadcast on 23 January:  <img src="http://farm4.static.flickr.com/3442/3233194735_c0617eedd8_o.png" alt="Twitter: The Ross/Fry effect" width="420" height="336" /> Data on UK searches this month for Twitter from Google Trends also paints a similar picture, with a big leap in the number of searches on 23 January and the day after, reaching a peak the day after the show: <img src="http://farm4.static.flickr.com/3083/3233194765_d71c71dac6_o.png" alt="Twitter Google searches" width="448" height="144" /> Hitwise stats last week showed a massive <a href="../../../blog/3167-is-twitter-really-bigger-than-digg-and-does-it-matter">974% increase in UK traffic to Twitter in 2008</a>, and this rise looks set to continue as the service looks set to go mainstream. Twitter got even more mainstream TV exposure today, as Philip Schofield (<a href="http://twitter.com/Schofe">@Schofe</a>) tweeted live as he presented This Morning, so the service may be about to receive yet another boost in traffic as a result. This all provides more reasons for businesses to <a href="../../../blog/3082-ten-tips-for-twitter">get involved on Twitter</a>, even if they are only using it to monitor mentions of their brand on the service. Companies like Dell and Zappos already <a href="../../../blog/2954-using-twitter-for-customer-service">have a strong presence on the service in the US</a>, while some UK firms are starting to dip their toes in;  <a href="../../../blog/3097-q-a-cpw-knowledge-and-online-help-manager-guy-stephens">Guy Stephens from Carphone Warehouse told us recently</a> that he is looking at ways to use Twitter to improve help and support for customers. <div class="signature"> Graham Charlton is Senior Reporter at Econsultancy. Follow him on <a href="http://twitter.com/gcharlton">Twitter</a>. </div>

2009-01-28T12:21:29+00:00

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Already enjoying strong growth in the UK, many were predicting that the service would go mainstream after getting after exposure on the Jonathan Ross comeback show last week. Well, it seems that being discussed by Ross and Stephen Fry has had a significant impact on Twitter's traffic.

false 3197

For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

Twitter: was there a Ross / Fry effect? false

2009-01-28T12:43:40+00:00

twitter-was-there-a-ross-fry-effect

2009-04-30T03:58:37+01:00

2009-10-13T09:58:59+01:00

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