42244

html

The <a href="http://www.woolworths.co.uk/">Woolworths homepage</a> now displays a 'don't worry, we'll be back soon' message, and asks visitors to sign up for information, as well as giving their feedback on what they liked and disliked about the old Woolworths: <img alt="Woolworths homepage" height="300" src="http://farm4.static.flickr.com/3496/3247291326_a9e9198653_o.jpg" width="448" /> Woolworths is a well known and trusted brand for many, so making use of it as a pureplay online retailers seems like a smart move. It <a href="../../../blog/3009-has-retailer-woolworths-closed-its-website">lagged behind high street competitors like John Lewis an Marks and Spencer online</a> but still had more web traffic than brands like Debenhams and Asda. The website will also need some usability improvements, but, having just enjoyed a <a href="../../../blog/3121-christmas-online-retail-stats-round-up">successful Christmas online</a> with a 44% rise in sales, Shop Direct seems well places to resurrect the Woolworths name.

The <a href="http://www.woolworths.co.uk/">Woolworths homepage</a> now displays a 'don't worry, we'll be back soon' message, and asks visitors to sign up for information, as well as giving their feedback on what they liked and disliked about the old Woolworths: <img src="http://farm4.static.flickr.com/3496/3247291326_a9e9198653_o.jpg" alt="Woolworths homepage" width="448" height="300" /> Woolworths is a well known and trusted brand for many, so making use of it as a pureplay online retailers seems like a smart move. It <a href="../../../blog/3009-has-retailer-woolworths-closed-its-website">lagged behind high street competitors like John Lewis an Marks and Spencer online</a> but still had more web traffic than brands like Debenhams and Asda. The website will also need some usability improvements, but, having just enjoyed a <a href="../../../blog/3121-christmas-online-retail-stats-round-up">successful Christmas online</a> with a 44% rise in sales, Shop Direct seems well places to resurrect the Woolworths name.

2009-02-02T10:34:42+00:00

html

<img alt="Woolworths" height="61" src="http://farm4.static.flickr.com/3474/3246463781_2db77c98b1_t.jpg" style="float: left;" width="100" />All of its stores are now closed after the retailer's collapse last year, but the Woolworths name is to live on as an online brand with a relaunch due in the summer. The brand name, along with that of its Ladybird clothing range, has been acquired by the Daily Telegraph owners, Sir David and Sir Frederick Barclay, and will fall under the Shop Direct Group, which runs Littlewoods and other brands.

<img style="float: left;" src="http://farm4.static.flickr.com/3474/3246463781_2db77c98b1_t.jpg" alt="Woolworths" width="100" height="61" />All of its stores are now closed after the retailer's collapse last year, but the Woolworths name is to live on as an online brand with a relaunch due in the summer.  The brand name, along with that of its Ladybird clothing range, has been acquired by the Daily Telegraph owners, Sir David and Sir Frederick Barclay, and will fall under the Shop Direct Group, which runs Littlewoods and other brands.

false 3228

Related Econsultancy reports include our <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a>, <a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a> and <a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a>. See also the <a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a>.

Woolworths resurrected as online retailer false

2009-02-02T10:57:02+00:00

woolworths-resurrected-as-online-retailer

2009-04-29T12:08:57+01:00

2009-10-13T09:59:38+01:00

811