42244 0 3 econsultancy_xml <p>The report was based on over 200 million emails sent in the first 6 months of 2006. It revealed that emails sent on Mondays, Tuesdays and weekends achieved higher open and click rates, and that most recipients will open an email within a few hours of delivery, meaning that companies should expect the majority of customer responses within 2-3 days. </p> <p>Subject lines were significant: 28.03% of recipients opened emails with personalised subject lines, and 6.23% clicked on them. This is compared to the 19.10% open and 3.28% click rate for average emails. </p> <p>Shorter subject lines are also important, emails with subject lines of 35 characters or less were be opened by 24.02% of compared with 16.93% for  those with longer subject lines.</p> <p>Targeted and well-managed lists emerged as a key factor in the report, with higher open and click rates achieved by campaigns targeted at fewer than 500 recipients. </p> <p>In the internet category, 41.96% of emails targeted at fewer than 500 customers were opened, and 26.79% were clicked on. This contrasts with 13.81% opened and 5.2% clicked on for campaigns of 1,000 or more recipients. </p> <p>The full report is available to download at <a href="http://www.mailermailer.com/metrics/">http://www.mailermailer.com/metrics/</a>.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The report was based on over 200 million emails sent in the first 6 months of 2006. It revealed that emails sent on Mondays, Tuesdays and weekends achieved higher open and click rates, and that most recipients will open an email within a few hours of delivery, meaning that companies should expect the majority of customer responses within 2-3 days. </Paragraph> <Paragraph>Subject lines were significant: 28.03% of recipients opened emails with personalised subject lines, and 6.23% clicked on them. This is compared to the 19.10% open and 3.28% click rate for average emails. </Paragraph> <Paragraph>Shorter subject lines are also important, emails with subject lines of 35 characters or less were be opened by 24.02% of compared with 16.93% for  those with longer subject lines.</Paragraph> <Paragraph>Targeted and well-managed lists emerged as a key factor in the report, with higher open and click rates achieved by campaigns targeted at fewer than 500 recipients. </Paragraph> <Paragraph>In the internet category, 41.96% of emails targeted at fewer than 500 customers were opened, and 26.79% were clicked on. This contrasts with 13.81% opened and 5.2% clicked on for campaigns of 1,000 or more recipients. </Paragraph> <Paragraph>The full report is available to download at <Link URL="http://www.mailermailer.com/metrics/" Window="New">http://www.mailermailer.com/metrics/</Link>.</Paragraph> </FormattedContent> 2006-10-06T12:32:00+01:00 0 1 econsultancy_xml <p> <strong>US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.</strong> </p> <p>Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.</Emphasis> </Paragraph> <Paragraph>Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.</Paragraph> </FormattedContent> false 323 <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> 361832 New email metrics released, personalisation worth the effort false 2006-10-06T13:18:00+01:00 new-email-metrics-released-personalisation-worth-the-effort 2009-04-30T01:32:27+01:00 2009-10-13T08:38:02+01:00 514