6683 1 3 econsultancy_xml <p>The Jupiter Research <a href="http://www.ft.com/cms/s/eb9509dc-5700-11db-9110-0000779e2340.html">survey</a>, covered in the FT, shows internet consumption has doubled from two to four hours per week in the last two years, but is not cannibalising print and TV.</p> <p>TV viewing rose from 10 hours per week to 12, while print consumption has remained static at three hours a week. </p> <p>The survey covered over 5,000 people in the UK, France, Germany, Italy and Spain. </p> <p>“<em>The fact that internet consumption has passed print consumption is an important landmark for the establishment of the internet in Europe</em>,” Mark Mulligan, research director at Jupiter told the paper. </p> <p>“<em>This shift in the balance of power will increasingly shape content distribution strategies, advertising spend allocation and communication strategies.</em>”</p> <p>Earlier this month, the UK’s <a href="/blog/302-uk-online-ad-spend-to-hit-2bn-this-year">Internet Advertising Bureau</a> predicted that online ad spending would overtake that in national newspapers by the end of this year.</p> <p>In August, industry regulator Ofcom also released a <a href="/blog/156-we-don-t-need-no-television">report</a> showing ‘a dramatic shift away’ from traditional media in the UK.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The Jupiter Research <Link URL="http://www.ft.com/cms/s/eb9509dc-5700-11db-9110-0000779e2340.html" Window="New">survey</Link>, covered in the FT, shows internet consumption has doubled from two to four hours per week in the last two years, but is not cannibalising print and TV.</Paragraph> <Paragraph>TV viewing rose from 10 hours per week to 12, while print consumption has remained static at three hours a week. </Paragraph> <Paragraph>The survey covered over 5,000 people in the UK, France, Germany, Italy and Spain. </Paragraph> <Paragraph>“<Quote>The fact that internet consumption has passed print consumption is an important landmark for the establishment of the internet in Europe</Quote>,” Mark Mulligan, research director at Jupiter told the paper. </Paragraph> <Paragraph>“<Quote>This shift in the balance of power will increasingly shape content distribution strategies, advertising spend allocation and communication strategies.</Quote>”</Paragraph> <Paragraph>Earlier this month, the UK’s <Link URL="/blog/302-uk-online-ad-spend-to-hit-2bn-this-year" Window="New">Internet Advertising Bureau</Link> predicted that online ad spending would overtake that in national newspapers by the end of this year.</Paragraph> <Paragraph>In August, industry regulator Ofcom also released a <Link URL="/blog/156-we-don-t-need-no-television" Window="New">report</Link> showing ‘a dramatic shift away’ from traditional media in the UK.</Paragraph> </FormattedContent> 2006-10-09T09:34:00+01:00 0 1 econsultancy_xml <strong>European consumers are now spending more time online than reading newspapers and magazines, according to a new study.</strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>European consumers are now spending more time online than reading newspapers and magazines, according to a new study.</Emphasis> </FormattedContent> false 327 361838 Web overtakes print media consumption in Europe false 2006-10-09T09:34:00+01:00 web-overtakes-print-media-consumption-in-europe 2009-04-29T21:09:37+01:00 2009-04-29T21:09:37+01:00 830